What Does the Future Hold in Terms of Digital Advertising?

No matter the sector, it’s never too early to get ready for the coming year. It’s even truer when we’re talking about web marketing, a field tied to the frenetic pace of the internet, which is itself constantly changing.

At Amauta Marketing, a leader in the web marketing sector in Laval, we’re there to help you see what the future holds for 2023, in terms of digital advertising.

Social Media Will Continue to Be Important

Since their humble beginning a few decades ago, social media have greatly evolved. Today, they are a daily reality that seems to follow us wherever we go.

However, analysts have recently noticed that consumer trust in social media is declining. It has led some people to worry over the advertising weight of social media.

Then again, this decline in consumer trust doesn’t mean that social media are not an important choice with respect to digital marketing. Even with a decline in consumer trust affecting them, social media will remain critical players in the coming years.

In terms of digital advertising, it’ll always be crucial to have a strong presence on social media so that you are visible and can show your products to as large a public as possible.

However, it could be that the social media platforms to prioritize are going to be different in 2023 than in previous years. For instance, though we notice a significant decrease in Facebook’s popularity, TikTok is in its prime.

Quick and Fast Are at the Forefront

Digital advertising must go straight to the point.

With TikTok and its short video format that take a larger and larger size of the market, it’s evident that the trend is toward the shortest and clearest message.

The amount of time during which we can hold the attention of an audience is going down. Ad length must follow this trend to ensure maximum effectiveness on the widest possible market.

Messages must be simple and effective if they are to be efficient marketing tools on modern digital platforms.

The Beginning of the End for Third-Party Cookies

Third-party cookies are cookies that are generated by a different website than the one we visit. Their goal is to follow a user across the internet.

Though the official end of third-party cookies on Google platforms has been postponed to 2024, it’s important to start thinking about what’s next. With many other browsers already blocking third-party cookies, Google’s decision will be the final nail in the coffin for this form of tracking.

Therefore, even if the end of this tracking method is scheduled for next year, it’s essential to start the transition as soon as possible.

Many tools used in web marketing use third-party cookies to maximize performance. They will produce less results and some tools will simply stop working.

Consumer Experience as a Top Priority

Artificial intelligence and most algorithms are optimized to do the same thing: Create the best possible experience for the user.

For example, during 2022 SEO updates put the emphasis on the most useful content for users. Moreover, longer content is popular with search engines. This strong trend will continue for the next few years.

With this trend toward user experience as the main focus of algorithms, it’s important to do marketing that focuses primarily on clients and the quality of their experience.

Don’t Underestimate the Old Stuff

When we see all these new platforms, ideas and concepts, it’s easy to end up not knowing which way to turn. The digital world is constantly changing, but that doesn’t mean we have to drop the classics.

Podcasts are a great example. They’re a form of entertainment that seems to go against the idea of speed, yet they are still there and very much alive.

Indeed, it’s not because several new platforms are increasing in popularity that we have to leave behind the ones that have proven themselves over the years.

All these big ideas are important, yet they’re only a few examples of the many things to consider in connection with digital advertising in 2023, which is just beginning.

If you don’t want to worry about all this, trust the experts. For all your web marketing needs, turn to our devoted and experienced team of professionals. Amauta Marketing is there for you!

Don’t wait until potential clients slip through your fingers; contact us today!