As the year 2021 draws to a close, experts unanimously agree that search engine optimization (SEO) trends, will surely carry on into 2022 and even intensify over the next several years.

Amauta Marketing in Laval, with clients in the greater Montreal region and other parts of Canada as well as internationally, is keeping a close eye on current and incoming SEO trends, and shares in this blog, all that’s in store for 2022.

1. More Sophisticated Search Engines

With the continued improvement of search engine algorithms, search engines are becoming ever more sophisticated and responsive to user-generated search queries. This trend, which dates back to the end of the 2010s, continues to intensify with regard to written content.

This means that web content that already exists will not only need to be more optimized and diverse, but it will also have to be richer than before. One of the ways to improve your website’s ranking in a search engine’s results page (e.g., Google) will be to produce new, unique and high-performance content. While current content will still somewhat be of value in this new paradigm, it will still need to be expanded and varied.

Producing engaging, credible, and up-to-date content, can breathe new life into your website, page, or application and attracts the attention of search engines, thus giving your site more visibility in the search results.

2. Blogs Blogs Blogs

Blogging in 2022 will remain a key focus, but not in any ordinary way or in the status quo. Algorithms are becoming more and more demanding. They expect blog content to follow a pattern that includes keywords, trailing words, catchy titles and subtitles, all clearly identified with H1, H2 and H3 tags, etc.

Even more interestingly, the content must be relevant to visitors and particularly to bots. In that regard, your written productions ought to be more and more fleshed out, researched with unique content (bots will rank you down if the content is plagiarized) not to mention, be very efficient and results oriented.

We expect that in 2022, blogs will become longer and longer, with internal links and accurate data. Although the range of topics is enormous, it is important to note that 300 or 400-word blogs are likely to yield less than expected results. We have observed an increase in content needs over the last few years and, by 2022, we expect blogs to push the 800 or even 900-word mark to attract the attention of bots and have any visibility.

3. What Visitors Look for on the Web

According to the experts in this field, visitors are looking for content primarily for four reasons: for informational purposes (they have questions and are seeking answers), for navigational purposes (they are interested in visiting a certain website), for commercial purposes (they want to find out about a product or service they are interested in) or for transactional purposes (they are ready to buy a product and want to determine the price before completing their transaction).

In order to cater to their needs, it’s important to know that there is software (e.g., SEMrush) which allows you to reference the keywords people use. These tools are very useful for producing value-added content.

4. Not Just Varied Content, But Also Images and Videos

The next year will not only bring a fever pitch of SEO keyword research, but images and videos will also play a major role. More and more people are looking for well-written content with impeccable language, but people are also looking for and interested in images, videos and catchy captions.

New Trends on the Rise

Quality content will always have its place but adding keywords that are relevant to people’s browsing intentions is a must. Lastly, you should know how to ask the right questions with your content in order to attract the greatest number of users, and encourage them to stay on your page as long as possible.

Lastly, websites that are longer and more explicit, offering quality content, always yield better results. Creating content for these may cost you a little more, but in the long run. It will funnel in more visitors and, ultimately, customers who will drive up your sales.

Amauta Marketing: Leading the Charge Online!

For many years, the Amauta Marketing team, based in Laval, within the greater Montreal area, has focused on the Web and helped set the tone for clients the world over. Through innovative solutions, deep expertise and professionalism, Amauta Marketing will propel you to your next level of excellence. May the year 2022 be filled with opportunities and great success!