Top 10 Best Practices for Google Ads Campaigns to Increase Conversions

When it comes to online advertising, Google Ads is often the first platform that comes to mind. It’s powerful, versatile, and when executed correctly, it can provide a significant return on investment. Want to get more conversions out of your Google Ads campaigns? Here are the top 10 best practices to follow:

1. Keyword Research:

• Why it matters: Every successful Google Ads campaign starts with effective keyword research.
• How to do it: Use tools like Google’s Keyword Planner to discover high-volume, relevant keywords related to your product or service.
• Quick Tip: Don’t overlook long-tail keywords. They might have less search volume, but they’re often less competitive and highly specific.

2. Structured Ad Groups:

• Why it matters: A structured campaign allows for targeted ads and can improve your Quality Score.
• How to do it: Group related keywords together into tight-knit ad groups.
• Quick Tip: Make sure each ad group focuses on a singular theme or topic.

3. Compelling Ad Copy:

• Why it matters: Your ad copy is your first point of contact with potential customers.
• How to do it: Write clear, concise, and enticing ads that highlight your unique selling proposition.
• Quick Tip: Use a strong call-to-action (CTA) to encourage clicks.

4. Optimize Landing Pages:

• Why it matters: Sending users to a relevant, well-designed landing page can significantly boost conversions.
• How to do it: Ensure the content on your landing page matches the promise of your ad. Reduce loading times and make the page mobile-friendly.
• Quick Tip: Include a clear CTA on your landing page to guide users towards conversion.

5. Use Ad Extensions:

• Why it matters: Ad extensions provide additional information and can increase the visibility of your ads.
• How to do it: Add relevant extensions like call buttons, location details, or additional site links.
• Quick Tip: Use sitelink extensions to direct users to specific pages of your website.

6. Negative Keywords:

• Why it matters: Filtering out irrelevant keywords can prevent wasteful spending.
• How to do it: Regularly review your campaign’s search terms report to identify and exclude irrelevant terms.
• Quick Tip: Start with a basic list of negative keywords when you launch your campaign and refine as you go.

7. Adjust Bids for Devices:

• Why it matters: Not all devices convert at the same rate.
• How to do it: Review device performance in your campaign stats. Increase bids for devices that perform well, and decrease for those that don’t.
• Quick Tip: Don’t forget to consider the user experience on different devices, especially mobile.

8. Schedule Your Ads:

• Why it matters: Your target audience might be more active during certain times of the day or days of the week.
• How to do it: Use ad scheduling to show your ads during peak times and avoid low-performing periods.
• Quick Tip: Test different schedules to find the most effective times for your audience.

9. Geo-Targeting:

• Why it matters: Targeting users in specific locations can improve relevancy and conversion rates.
• How to do it: Use location targeting to show ads to users in specific cities, regions, or countries.
• Quick Tip: Consider using radius targeting around your physical store locations.

10. Regularly Review & Optimize:

• Why it matters: Continuous monitoring and optimization can enhance performance over time.
• How to do it: Regularly check campaign analytics, test different ad variations, and refine based on performance.
• Quick Tip: Set aside dedicated time each week to review and adjust your campaigns.

In Conclusion:

Achieving success with Google Ads is not just about setting up a campaign and hoping for the best. It requires a strategic approach, regular monitoring, and ongoing optimization. By implementing these best practices, you’ll be on your way to increased conversions and a better return on your advertising spend. Happy advertising!