You’ve made up your mind and now your digital marketing strategy must include social media posts on a regular basis. But how do you do it, and what are the advantages of keeping your editorial calendar up to date?
Amauta Marketing, a web marketing agency in Laval, will give you all the details you need on the importance of editorial calendars.
A brief definition of the editorial calendar
Editorial calendars are easy to understand. Basically, they are calendars that group together all your social media posts. However, they are not limited to that aim and they can also contain the following:
- Newsletters dispatch dates
- Video production coordination dates
- Calendars for the implementation of your marketing campaign, etc.
Having an editorial calendar allows you to keep an eye on your daily and weekly objectives.
On the long term, it allows you to check, change or maintain your editorial line. In short, it’s a very versatile content management tool, central in applying a coherent marketing strategy.
By having a proper content calendar, you avoid repeating the same subjects and themes that you have addressed many times before. There’s nothing wrong in coming back to a topic several months after it’s been posted to add interesting updates, but search engines like Google give preference to unique, specific and varied content.
How do you build an effective editorial calendar?
Keep in mind that editorial calendars are calendars in every sense of the word. Insert in your calendar all the important dates such as national holidays and any event that could be interesting in terms of your content production.
For example, a vet that wants to post on social media at the right time should know several important dates relative to animals and their care. They should know, for instance, that International Cat Day is on August 8th.
The advantage of knowing the important dates in your industry gives you the power to generate content linked to those dates at a moment when traffic on a given topic is guaranteed to be more sustained.
Topics always perform better if they are relevant when they are being posted. An article on the importance of changing your air conditioner will always do better if it is posted during a heatwave than during the middle of January. Think about the added value for the target audience if they receive the information they need at the most appropriate moment. Content naturally organizes itself around a need. It’s up to you to evaluate how to respond to this need in the most sensible way.
Even if your business is seasonal, nothing stops you from creating content yearlong. In fact, if your business has to make the most of certain peak periods in the year, it’s all the more important to plan your digital content well. Most social media websites offer the possibility of scheduling your posts ahead of time with a calendar.
Keep your editorial calendar up to date
The social media calendar directly integrated in most platforms (for example, the Meta Business Suite for Facebook) is a tool often appreciated for its automation capacities. Indeed, through such a tool it’s possible to schedule postings weeks and months ahead of time.
The secret in keeping your editorial calendar up to date is to divide it in a way that’s logical for your business. Remember that content can be scheduled for a month or a season in advance.
Putting future content in an editorial calendar usually resolves two situations with one tool. By having, in the same place, a content strategy, and a social media management strategy, you optimize the coherence of your content and your chances of success.
Make sure to address your topic from a distinctive angle with respect to the competition. Several articles can be about the same topic, but if your content is different from others, it is more likely to be compelling to your target audience and interesting to search engines.
Amauta Marketing, your next partners for your digital marketing
Every day, Amauta Marketing propels businesses here and abroad in the implementation and achievement of their objectives in terms of digital marketing strategies. Amauta Marketing’s Google Certified Partner certification and proficiency with Google Ads ensures you get superior quality. The agency’s multi-language services, in French, English and Spanish provide a versatile expertise.
You can count on Amauta Marketing for your next web marketing strategy!