Tag Archive for: Web Site

How to Better Sell Your Website in 2022?

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It’s now a must: any business wanting to drive up its sales must have a digital presence. However, you need to do it the right way to generate additional revenue or good quality leads.

Where to begin? What are the important elements to better sell your website?

Amauta Marketing, an agency specialized in web posting and social media management, aims at the best practices to target and diversify your potential customers on the web.

Add a Blog to Your Website

No matter what product or service you want to promote, it is always possible to write content about it!

Adding a blog section to your website is also a great way to boost your ranking on search engines such as Google and Bing. A good blog post also provides more information on situations where your clientele might need your company’s services.

A well-optimized blog using SEO (Search Engine Optimization) techniques makes your site available to a wider audience of Internet users, who often ask questions to Google… questions that your company may have an answer to!

An effective SEO strategy applied to a website creates a natural search engine optimization of your website through thoughtful content to please Google, which places it higher in search results. If your content is unique and relevant, it will also appeal to readers. This snowball effect often implies more traffic to your site on the long run!

These techniques, combined with interesting content, create an attractive, informative and easily accessible site to anyone with questions related to your field of expertise.

Adapt Your Website’s Display to All Smart Screens

A large portion of web traffic is now on smart devices like our phones and tablets. Therefore, your website should be designed to be responsive to adapt to all web browsers and devices.

A responsive website automatically adapts to any device on which it is displayed. Just think of Facebook, to name an easy example to keep in mind. The website does not display the same way depending on the device whether you are viewing it on a computer web browser or directly on your smartphone, its presentation is not the same.

A website intended to be optimized for all screen sizes is easier to navigate, giving you the chance to better sell your goods and services through your web presence.

Social Networks, A Must for Your Website

You have search engine optimized content, a responsive website, you just need to plan an effective strategy for your social networks!

It’s easy to get lost in the performance indicators suggested by social networks to measure the engagement of your target audience (comments, interactions, etc.). Start by defining a clear objective aiming to guide the content that will end up on social networks. Do you want to give better exposure to your services, increase your brand’s visibility or have a natural connection with your customers? Here is where you can start to think about it.

In addition to diversifying your traffic sources, you will have a good overview of your target audience thanks to the data collected by these social networks. An analysis of this data allows you to get an overall picture of your clientele to better adapt your approach over time.

If you combine interesting content, well adapted to the realities of SEO and a responsive website, easily accessible on social networks, your website will generate more traffic, which translates into more clients and more web traffic.

Amauta Marketing to Assist You from A to Z

If you don’t know where to start or if you want to take your website to the next level, Amauta Marketing helps you express your most complex digital marketing requests and actively respond to them.

Amauta Marketing offers a wide range of services, among which: measurable results, a turnkey website service for small and medium-sized businesses, and much more. If you want to work with a team of seasoned professionals who pays close attention to your needs, look no further!

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Web design trends for 2017

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The Web is evolving at a rapid pace and it is important to be on top of trends in web design, particularly if you plan on redesigning your website in 2017.

How will new websites look this year?

  1. Mobile adaptation :

We cannot stress it enough, if your website is not responsive, it is time to get on board. This year Google is launching Mobile-first indexing which will index the content of mobile websites and rank them accordingly. Don’t be left behind.

  1. Content will always be king this year:

Did you know web attention span is around 8 seconds so think about condensing your information to increase speed and ease of reading.

  1. Design inspirations:

Flat Design is a recent type of website design with pastel colours and minimalist icons with no symbolic reference to the real world. Internet users got bored of this trend to the benefit of Material Design which fundamentally is the same as Flat Design but with the addition of perspective, geometric shapes, shadows and movement. Benefit: This type of design is very legible, simplifies the content and reduces website downloading time.

Remember that loading speed is now part of the primary criteria to get better referencing on Google. As for Almost Flat, it proposes a variation using shadows and depth and movement effects. Benefit: A more realistic design for users, while staying light and simple. The minimalist trend called typo first proposes XXL typefaces, extravagant sometimes with numerous dynamic texts and layer images which will work together with website’s parallax scrolling. With the Edgy trend, colours, shapes and visuals become more and more extravagant. This latest trend comes from the Edgy Art movement and it’s all about using strong, even provocative, images. It uses Pop Art codes but without the shocking intent. Keep in mind that these web design styles do not work for all types of companies or brand images. Focus on Skeuomorphism, this trend, launched by Apple, is about imitating real objects shapes to represent digital apps with the same feature.

  1. New colours:

2017 will be a year for boldness, contrasts, with a mix of relaxation, vitality, vibrant colours and being close to nature. It is the end of pastels and cold colours.

Sources: pantone.com and engelvoelkers.com

  1. Animations, micro-interactions, scrollingfor more engagement:

We’ve noticed a strong come-back of GIF images bringing interactivity to push your promotion further, your blog posts and newsletters (to be use with care). Parallax is also a new trend in 2017.

Micro-interactions

  • Social Network toolbar to encourage visitors to share your content.
  • Animations on your call to action buttons such as a mouse over change of colours to increase the urge to click and increase conversion. Do not over do it.
  • Vertical scrolling is still in the game.

We also see being added a column with a grid structure with boxes or screens in multiple images to cut through and lighten content. In a nutshell, we’ve noticed the addition of animations and dynamic effects as well as progressive reduction of graphic elements known as statics.

Final advice

  • Personalize your logo or brand on Google Maps: it is a good way to distinguish yourself from your competition in particular in large cities such as Montreal.
  • Consider adding a completely autonomous conversation platform with chatbots or a simple chat/SMS system with representatives behind the screen to answer your clients in real time.

If you are planning the design or the redesign of your website in 2017, get in touch with us. We’ll tell you about our complete WordPress website design service.

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Small and medium size businesses: mistakes to avoid with your website

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A website is like a shopping window, a window the whole world can look inside. It is the first impression Internet users will have of your company. Yet, almost one third of entrepreneurs create their own website and make mistakes. In the end, this harms their businesses directly, ending up costing them money. The best advice is to call a specialized web marketing agency to develop your website, instead of jumping into an expensive adventure. But if you are intent on DIY, here are some pitfalls to avoid while creating your website:

No call-to-action

Your call-to-action is most often a clickable button. It starts with an action word (Click Here, Enter to Win, Call 1 800, etc.) to provoke the Internet user to do something. If your contact info isn’t obvious, clients will question why they are visiting this website or wonder what you have to offer to fulfill their needs. Yet, 93% of small and medium size businesses have a website with no email address and 49% don’t have a telephone number on the home page.

Obsolete design

Creating a website entails the web interface i.e. architecture, page organization, tree and navigation. Effective web design takes in consideration specific constraints specific to the Internet such as bandwidth, usability and accessibility. Around 41% of entrepreneurs wishing to improve their website estimate that design is their most important factor.

Complicated updates

When you update your website yourself, you risk losing precious time especially if you don’t have an easy to use CMS (Content Management Software). In fact, 64% of business owners think that updating their website is a major challenge. And 25% declare that maintenance costs are the main obstacle to updating their website.

No stats

Without data analysis linked to their website, companies are depriving themselves of an essential information source with which to measure their website performance. They can’t identify their website’s strengths and weaknesses, Internet user’s navigation preferences and ways to increase conversions. Yet, 75% of companies still don’t use any analytic tool such as Google Analytics. And 60% estimate that they do not have the necessary competencies to first understand the data, but also to solve problems and improve their website.

Non-existent or inefficient search rankings

The search ranking performance of your website is essential since it allows your potential clients to find your company when they are searching for your products or services. However, 26% of small and medium size businesses’ websites do not show on search engine results because their Google ranking is non-existent or too weak.

Not linking to social networks

By allowing your clients to share their experience with your company on social networks, you gain access to their contact network, and increase your visibility.

Not mobile compatible

Now a days, most Internet users consult websites on their mobile devices. Without responsive technology, small and medium size businesses are shortchanging themselves of a wide clientele. Yet, 60% of websites aren’t mobile compatible.

Lack of IT support

Without a dedicated IT technician, small and medium size businesses are exposing themselves to security breaches or expensive programming errors. When collaborating with experienced web marketing professionals, IT support is often included in the website creation costs. In total, 44% of small and medium size businesses have been victims of cyber-attack with an average cost of $8,670.

Offer your customers a professional, functional website, with elegant design, mobile compatibility and search engine optimization for a better interaction with your company.

Looking for an expert to review your website? Get in touch with the web marketing experts at Amauta Marketing either by telephone at (514) 907-2131 or by email at info@amautamarketing.com

 

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Small and medium size business: Increase your revenues by optimizing your web presence

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With the beginning of 2015, we wish to share with you the success of our client “Les Anges de la Coiffure.” This small business is experiencing an increase of its revenues and awareness through online initiatives and investments since it opened for business.

Who are “Les Anges de la Coiffure”?

Following the loss of her job in aeronautics, Sylvie Bourget decided to make her dream come true to create a beauty salon specializing in wigs in St-Leonard, Montreal. Alongside her partner, Kathy Roy, they established a one of a kind beauty salon whose goal is to boost the self-esteem and self-confidence of people suffering from hair loss due to chemotherapy treatments or simply advanced baldness.

Betting on the web to launch their business

Right from the start, they decided to invest time and money into their website, which has become a real showcase of their know-how, quality of services and the friendly ambiance that prevails in the salon. “We understood, by asking our first clients, that the website was very important in their decision because the majority had visited it before coming to see us, and that, even if they have known us by an advertisement, a leaflet or a business card”, explains Sylvie Bourget to the La Presse journalist.

Making sure search engines would find them through SEO

The majority of their clients have discovered the salon through its website. This is a testament to achieving strong natural search engine rankings, and good keyword choices. In fact, the better your natural rankings in search results, the higher Google and the other search engines (Yahoo, Bing) will position your website in the first pages of search results. The “Les Anges de la Coiffure” website is constantly enriched by new, relevant content (photos, texts) and gets excellent reviews from clients.

Convert more prospects with web advertising

A surefire way to attract new clients to your website and generate more leads is through a Google Ads campaign. If your website is not optimized for conversion, you can always create a landing page featuring a specific product or service with a call to complete a contact form.

 

Use your website as a path to growth for your company

While the creation of a website may seem difficult and expensive, all small and medium size businesses should have even a simple site to ensure a web presence. It can make a significant difference in meeting your goals as “Les Anges de la Coiffure” discovered: “It’s been useful to the point that we have reached our clientele objective in two years versus the original five years expected. Things are going fine” says Sylvie Bourget. A website, even without e-commerce, can allow you to generate new prospects for your company and convert them into clients.

Turn your clients into brand ambassadors

“With time, it’s really word-of-mouth that brings new clients, but even those ones visit our website before calling. It’s a reflex that most people now have,” declares the salon owner, Sylvie Bourget. As she states, the awareness of your company goes beyond the web and what counts really is the quality of service that you offer to your clientele that will generate word-of-mouth. As a matter of fact, it’s because of its web site success that the salon has been contacted by La Presse to testify on the importance of a website for small and medium size businesses. Read the full article here published on January 6, 2015.

Come visit a friendly and unique experience

The “Les Anges de la Coiffure” is made of passionate specialists. Be it a haircut, a new-look or a wig consultation, you’ll find people ready to cater to your needs. Visit their website here.

Trust Amauta Marketing to create your website

5 years ago, the “Les Anges de la Coiffure” and Amauta Marketing collaboration started with the creation of a friendly website, followed by proper site management and the addition of fresh content (texts, photos) and finally by search engine optimization.

See the testimonial from the owner of “Les Anges de la Coiffure » on our web marketing services here.

Show your expertise and know-how, standout from your competition, attract new clients, give Internet users a reason to come and meet with you, and increase your revenues with your own website.

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6 essential steps to increase website conversions

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For the majority of companies, a website is the key destination for Internet users and a place for online shopping. Integrate these elements to your website to generate traffic, attract new clients and increase your sales.

  1. Optimize your website to improve conversions

Entice consumers to get in touch with you via a telephone number, a contact form or a direct chat tab. 66% of small companies do not have the contact form option to request information. Source: BIA/Kelsey

  1. Add a link to your social network pages

Platforms such as Facebook, Twitter and LinkedIn help prospects obtain the information they need to make a purchase, particularly reviews from other consumers. 7 out of 10 Quebec social network users (69.8%) follow at least one organization, company or personality on social network. Source: NETendances 2014

  1. Make your website mobile friendly

Offer a simple click to call option, utilize geotargeting (Google Maps), and offer business hours and product or service information. 46% of consumers use their smartphone to do a product and service search and geotargeting of companies. Source: Marketing Land

  1. Create a blog with relevant content

Develop useful and easy to understand articles to your prospects and make them easily accessible and sharable on social networks. Optimize your website content for search engine referencing with relevant keywords. 28% of people interviewed have declared sharing content with more than 100 colleagues and 59% of buyers share it with more than 25 colleagues. Source: CMO Council

  1. Use captivating videos

Use captivating videos to establish your credibility and attract visitors with product demonstrations and client testimonials. 85% of Internet users will screen a product video that triggers their interest for a least 1 minute. Source: eMarketer

  1. Make your website easy to use

Pages that take too long to load, broken links, pages using Flash and difficult navigation, are inconveniences that could make your prospects walk away. 40% of Internet users will leave a web page if it takes more than three seconds to load.

Source: Econsultancy

 

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