It’s now a must: any business wanting to drive up its sales must have a digital presence. However, you need to do it the right way to generate additional revenue or good quality leads.
Where to begin? What are the important elements to better sell your website?
Amauta Marketing, an agency specialized in web posting and social media management, aims at the best practices to target and diversify your potential customers on the web.
Add a Blog to Your Website
No matter what product or service you want to promote, it is always possible to write content about it!
Adding a blog section to your website is also a great way to boost your ranking on search engines such as Google and Bing. A good blog post also provides more information on situations where your clientele might need your company’s services.
A well-optimized blog using SEO (Search Engine Optimization) techniques makes your site available to a wider audience of Internet users, who often ask questions to Google… questions that your company may have an answer to!
An effective SEO strategy applied to a website creates a natural search engine optimization of your website through thoughtful content to please Google, which places it higher in search results. If your content is unique and relevant, it will also appeal to readers. This snowball effect often implies more traffic to your site on the long run!
These techniques, combined with interesting content, create an attractive, informative and easily accessible site to anyone with questions related to your field of expertise.
Adapt Your Website’s Display to All Smart Screens
A large portion of web traffic is now on smart devices like our phones and tablets. Therefore, your website should be designed to be responsive to adapt to all web browsers and devices.
A responsive website automatically adapts to any device on which it is displayed. Just think of Facebook, to name an easy example to keep in mind. The website does not display the same way depending on the device whether you are viewing it on a computer web browser or directly on your smartphone, its presentation is not the same.
A website intended to be optimized for all screen sizes is easier to navigate, giving you the chance to better sell your goods and services through your web presence.
Social Networks, A Must for Your Website
You have search engine optimized content, a responsive website, you just need to plan an effective strategy for your social networks!
It’s easy to get lost in the performance indicators suggested by social networks to measure the engagement of your target audience (comments, interactions, etc.). Start by defining a clear objective aiming to guide the content that will end up on social networks. Do you want to give better exposure to your services, increase your brand’s visibility or have a natural connection with your customers? Here is where you can start to think about it.
In addition to diversifying your traffic sources, you will have a good overview of your target audience thanks to the data collected by these social networks. An analysis of this data allows you to get an overall picture of your clientele to better adapt your approach over time.
If you combine interesting content, well adapted to the realities of SEO and a responsive website, easily accessible on social networks, your website will generate more traffic, which translates into more clients and more web traffic.
Amauta Marketing to Assist You from A to Z
If you don’t know where to start or if you want to take your website to the next level, Amauta Marketing helps you express your most complex digital marketing requests and actively respond to them.
Amauta Marketing offers a wide range of services, among which: measurable results, a turnkey website service for small and medium-sized businesses, and much more. If you want to work with a team of seasoned professionals who pays close attention to your needs, look no further!