Tag Archive for: SEO

If you’re a web specialist, you are probably aware of the latest vocabulary and acronyms. If not, as a novice, it’s time to become familiar with some of the terms frequently used in the digital world.

As a result of the merger between SEO (Search Engine Optimization), otherwise known as organic or natural referencing, and SEA (Search Engine Advertising), or paid search, the term SEM (Search Engine Marketing) is very often used when dealing with digital marketing.

Combining these two first techniques of referencing, the objective of this SEM strategy aligns in the development of visibility on the web by allowing the advertiser to appear in the first results of the pages of search engines, also called SERP (Search Engine Results Page).

What are the noteworthy differences between SEO and SEA? How do these two SEO techniques complement each other and form SEM? What is the real strength of this combination?

Amauta Marketing, an expert web marketing agency in Laval, with clients in the greater Montréal area and elsewhere in the country, answers these queries.

SEM: Everything You Need to Know About How It Works

What Is SEO?

SEO can be defined as a set of actions implemented by an advertiser in order to optimize its position in the organic results of search engine pages.

The term “natural referencing” takes on its full meaning because no advertising investment is necessary. The result is based on several factors such as the quality of the content, the keywords used, the external links (backlinks) leading to third party pages or the internal linking.

Consequently, this method emphasizes a meticulous and technical work. By its natural or organic aspect, a contrast is established with paid techniques.

What Is SEA?

Depending greatly on your advertising portfolio, this second SEO technique is aligned with the same main objective, which is to increase visibility on the web through a comfortable position on the results of various search engines.

SEA differs from SEO by its immediate but costly benefits. Indeed, as opposed to natural referencing, the principle of this strategy is based on a system of advertisements resulting from a principle of keyword submissions. In this situation, if the marketing campaign is well conducted, your ad can quickly land at the top of the search results.

However, keep in mind that the operation depends fully on the budget allocated to the campaign. Without investment, the traffic to your site will be nil.

SEM: A Global Web Referencing Strategy

SEO + SEA: A Winning Combination

If SEO and SEA appear as two techniques that are opposed in form but similar in content, a complementarity exists between them, giving birth to SEM.

Being perceived as a grouping of digital marketing techniques and not as a single method in itself, the goal of the Search Engine Marketing strategy is to develop the traffic of a website through SEO and SEA techniques.

Indeed, the principle of SEM is based on the fact of being positioned in a natural way in the first results of the search engines in the long term, while optimizing the visibility in a punctual way through paid campaigns and rigorously targeted, provoking an impact in the short term. The role of keywords, common to SEO and SEA, will be decisive.

SMO, The Contribution of Social Networks

Last component of this marketing ecosystem, SMO (Social Media Optimization) gathers actions implemented to increase the visibility of a brand or a company on the web through social networks.

Indeed, in the generation of traffic, social networks can have an impact. YouTube is particularly important in search engine results. It is common to see videos from the platform displayed in the SERP.

Also, let’s not forget that social networks are also responsible for brand awareness and, consequently, for search engine optimization.

Finally, it is possible to conduct advertising campaigns via social networks in order to develop its digital visibility. To do so, many tools exist.

Amauta Marketing, Web Marketing Agency Expert in SEO

Definitely, the control of SEO requires real in-depth skills and a certain experience on the subject. Every company has specific needs, depending on its positioning, its budget and its field of activity.

Amauta Marketing in Laval offers you a personalized accompaniment by setting up the best possible strategy to meet your expectations. Composed of digital experts, the web marketing agency, focused on measurable results, helps you develop your online visibility. These real SEO professionals are waiting for you!

It’s now a must: any business wanting to drive up its sales must have a digital presence. However, you need to do it the right way to generate additional revenue or good quality leads.

Where to begin? What are the important elements to better sell your website?

Amauta Marketing, an agency specialized in web posting and social media management, aims at the best practices to target and diversify your potential customers on the web.

Add a Blog to Your Website

No matter what product or service you want to promote, it is always possible to write content about it!

Adding a blog section to your website is also a great way to boost your ranking on search engines such as Google and Bing. A good blog post also provides more information on situations where your clientele might need your company’s services.

A well-optimized blog using SEO (Search Engine Optimization) techniques makes your site available to a wider audience of Internet users, who often ask questions to Google… questions that your company may have an answer to!

An effective SEO strategy applied to a website creates a natural search engine optimization of your website through thoughtful content to please Google, which places it higher in search results. If your content is unique and relevant, it will also appeal to readers. This snowball effect often implies more traffic to your site on the long run!

These techniques, combined with interesting content, create an attractive, informative and easily accessible site to anyone with questions related to your field of expertise.

Adapt Your Website’s Display to All Smart Screens

A large portion of web traffic is now on smart devices like our phones and tablets. Therefore, your website should be designed to be responsive to adapt to all web browsers and devices.

A responsive website automatically adapts to any device on which it is displayed. Just think of Facebook, to name an easy example to keep in mind. The website does not display the same way depending on the device whether you are viewing it on a computer web browser or directly on your smartphone, its presentation is not the same.

A website intended to be optimized for all screen sizes is easier to navigate, giving you the chance to better sell your goods and services through your web presence.

Social Networks, A Must for Your Website

You have search engine optimized content, a responsive website, you just need to plan an effective strategy for your social networks!

It’s easy to get lost in the performance indicators suggested by social networks to measure the engagement of your target audience (comments, interactions, etc.). Start by defining a clear objective aiming to guide the content that will end up on social networks. Do you want to give better exposure to your services, increase your brand’s visibility or have a natural connection with your customers? Here is where you can start to think about it.

In addition to diversifying your traffic sources, you will have a good overview of your target audience thanks to the data collected by these social networks. An analysis of this data allows you to get an overall picture of your clientele to better adapt your approach over time.

If you combine interesting content, well adapted to the realities of SEO and a responsive website, easily accessible on social networks, your website will generate more traffic, which translates into more clients and more web traffic.

Amauta Marketing to Assist You from A to Z

If you don’t know where to start or if you want to take your website to the next level, Amauta Marketing helps you express your most complex digital marketing requests and actively respond to them.

Amauta Marketing offers a wide range of services, among which: measurable results, a turnkey website service for small and medium-sized businesses, and much more. If you want to work with a team of seasoned professionals who pays close attention to your needs, look no further!

Whether you are a big box store, a well-known restaurant, a local boutique or a digital agency, we all ask ourselves the same question: how can we generate traffic on our website and social networks?

Amauta Marketing in Laval, with clients in the greater Montreal area and across Canada, reveals its best strategies for 2022.

  1. Focus on Social Networks

If you are looking for more exposure or if you are seeking to quickly promote a product or service, social networks can help you reach your goals and go further. Take the time to prepare your release schedule, focus on your advertising messages and other information on your page.

Social networking will allow you to connect more directly, it will also enable you to influence leaders, create an attractive community and position yourself quickly in your field.

If you think that Facebook will give you good results, you are right. But it would also be wise to think about exploiting other social networks such as LinkedIn, which allows you to reach a more professional target, or Instagram to highlight photos of your products, for example.

  1. Online Advertising

From the outset, it must be said that online advertising is often more effective, easy to expand and less expensive than the more traditional advertising campaigns we have been so used to.

There are currently several types of online advertising. The most well known are: Facebook Ads, Google Ads, display campaigns (they are obtained by buying advertising inserts on websites or even applications), etc.

  1. Retain Your Clients’ Loyalty

It is important to know that your potential customers are curious and will look at the comments on your products and services. More and more popular on social networks and search engines, reputation management is becoming increasingly important.

Not only would it be advisable to respond to your Google or Facebook reviews, for example, but it’s equally critical not to leave an unfavourable review unanswered. Take the time to express your point of view and adjust it, if necessary.

In 2021, people are fond of stars and reviews, and they will be even more so in the years to come. Reputation management requires strict vigilance on the comments made as well as on the rating given to your products or services.

Finally, a 5-star rating with 3 reviews does not have much impact on potential customers. They are looking for a critical mass that will help them make their choice more quickly.

  1. Don’t Neglect SEO

For the past few years and for several years ahead, SEO will continue to play a key role in increasing the number of visits to your website.

For example, local SEO can quickly locate and find you. An optimized Google MyBusiness listing will ensure that you are quickly located on search engines. Even more, by doing local SEO on Google, you increase your chances of getting more hits on your website.

But there is another way to optimize your SEO. Organic SEO allows you to add content to your website, to make it more searchable and to give it more visibility. Nowadays, search engines are eager for content, but not just any content. Knowing how to write content for search engines requires both technical knowledge and the ability to find the right word. Frequency and regularity in your publications remain the watchwords.

In this perspective, the more unique content you put on your website with attractive photos, tags and links that lead to certain sections of your site, the more credibility you will gain and the more visible you will be. Be careful though! Your content must be plausible, based on true facts and be accurate. The length of your blogs will say a lot about your research and your interest in the subject. In short, entrust your blogs to digital specialists to increase your presence and your SEO.

Amauta Marketing, the Agency You Need!

In the heart of Laval, in the greater Montreal area and across Canada and abroad, Amauta Marketing innovates and propels its clients to their next level of excellence. An expert team takes the time to listen to you and offers you innovative digital solutions. Don’t delay, contact people who will team up with you to take you far!

We are not going to be lured into cutting corners when it comes to producing content on social media or writing blogs on current topics. Quality can be measured and it will make you more credible. Now read on…

Increasingly, Internet users are looking for quality content that contains accurate information and that allows them to develop a bond of trust with credible sources that they can quickly find in the right place. Amauta Marketing[1] in Laval, near Terrebonne, Boisbriand, Sainte-Thérèse and a few minutes away from Montreal, knows the Google market like the back of its hand and talks to you today about quality and consistency if you want to increase your market share on search engines in Canada and Quebec.

When Quality Content Rhymes With SEO

In the early 2000s, Google’s algorithm was not as sophisticated as it is today and quality content[2] was not registered as it is now. Nowadays, Google, like other search engines, has evolved and the algorithms, i.e., the sets of analytical calculations that aim to determine the Page Rank – the value of SEO – are much more intelligent and demanding.

Henceforth, content that comes from other existing sources and that is replicated in blogs or social media is quickly identified by search engines, especially if it is of poor quality. The result is indisputable: your content will not be indexed and will appear far away in search engines. Your written productions will not compete with those of your competitors and your local referencing will have failed.

While there are many elements and factors to consider in an SEO strategy, the quality of your written productions is an important element. Indeed, not only must you be able to adopt the right strategy for the use of keywords, for example, but you must also produce content that contains good information, that is catchy and well written. The quality of the French language becomes here a powerful asset in your SEO strategy, and it will pay off the more you publish.

Resistance Is Better Than Strength: Consistency and Regularity!

We talk about consistent written production when your blog or your social media posts contain precise, sustained and irrefutable information. The richness of your content will also depend on the quality of your research on the subject, the audience you are targeting and your ability to synthesize. As the trend points out, search engines are looking for unique, powerful and impactful content. Moreover, search engines like Google are fond of novelty and creativity.

Therefore, consistent blogs and posts that engage the audience have a better chance of turning into leads and giving your SEO strategy more weight.

But there is another element that cannot be underestimated: the regularity of your publications. When you start an SEO offensive, you should know that regularity will guarantee success, since Internet users will remain loyal as long as you give them this privileged moment, and at regular intervals. Inconsistent publications will be detrimental to your strategy.

An Easy Equation That Pays Off!

Finally, producing value-added content requires being creative, organized and close to your audience at all times. Publications written in impeccable English with consistency and regularity will guarantee success. Search engines will be interested in what you are doing and your audience will only grow. The benefits for your company become within reach…

Amauta: The Internet Marketing Agency in Montreal!

For many years, the passionate people at Amauta Marketing[3] have been exploring new ways to make your SEO even more optimal. They are SEO and value-added content pros. With their innovative solutions, the quality of their services and the respect of deadlines, Amauta Marketing stands out and plays in the big league at very competitive prices. For your global digital marketing solutions, your unique content and the search for new clients, Amauta Marketing has the tools to propel you far… very far. Amauta Marketing, your partner in success!

[1] https://amautamarketing.com/en/social-media-management/

[2] https://amautamarketing.com/en/search-engine-optimization-seo/

[3] https://amautamarketing.com/en/get-in-touch/

The Centre de Parrainage Scolaire has entrusted its web referencing strategy (SEO) as well as its web advertising (Google Ads) to Amauta Marketing.

The Montreal private company offers home personalized tutorial services for elementary, secondary and college students.

The agency has been mandated to define and implement a web strategy to increase visibility and awareness of Centre de Parrainage Scolaire toward its target audience in Quebec.

Investing in the search engine optimization of your website (SEO) hasn’t always been popular. Surprising, even though SEO essentially guarantees you a digital presence that is highly effective at attracting new customers. Here are 4 key advantages:

  1. An optimized and naturally searched website gives a professional and trustworthy brand image. By offering Internet users relevant, high quality content and indexing your content correctly, you attract valuable users who prefer to avoid the paid search results links and go directly on websites that rank highly in organic results. This builds trust and can lead to a loyal customer base.
  2. Optimization lets you learn the habits of your visitors. By tracking a user’s path through your website, you can identify important keywords for them and combine them with the information supplied by Google keywords generator. You can even influence their path by improving the internal structure of your website as well as its internal and external links.
  3. A good natural search ranking should not be impacted by a Google algorithm change. In August 2018, Google modified its algorithm (called the Medic update, because it concerned websites linked to health primarily, but in the end, it impacted all websites) creating panic for many websites. A regular optimization, based on quality content and solid technical indexation, allows you to stay on top of any shift in the landscape.
  4. SEO is easy to measure and is profitable. With the help of Google Analytics, you have access to a variety of data and diagrams, displaying your website activities, as well as your visitor’s behaviours. Bringing in an SEO specialist will save you time by analyzing this data and advising you how to best exploit this information to develop a digital strategy to meet your business goals.

To improve the value of your website, don’t turn your back to SEO. It’s a proven way to elevate your brand, expand your business reach and support your web marketing campaigns. To take advantage of the power of SEO, ask us for more information.

 

Digital technologies never cease to evolve at a rapid pace. How can you ensure that your website is still a competitor in the race? By making 5 key changes for the benefit of your visitors, your brand image, and your business goals. Here are the steps to consider:

  1. Secure your website

It is now essential that the URL address of your website starts with “https”. Google algorithms take that into account and if you do not make this update, your website is running the risk of not ranking highly on search engines. Also consider the loading speed of your website. It shouldn’t take more than 2 seconds.

  1. Play the proximity card

Customers love to do business with local companies. Clearly indicate your address or the name of the city where your company is located. You can also create a company page with the Google My Business free geo-tracking service, used often by smartphones. Remember, make sure you can always be easily reached by telephone or email.

  1. Offer a one-of-a-kind service

You are only one click away from your competition. Today, you have 2 to 3 seconds to entice the Internet users and 8 seconds to convince them to stay on your website. Offer a one-of-a-kind service and the benefits of it. You can mention your experience, certifications and showcase your customer testimonials.

  1. Provide clear information and a variety of content

People consume content differently depending on the time of day or their needs. Think of offering clear information in a variety of formats, including texts, photos, or short videos (not more than 1 minute each). Display very clearly call-to-action buttons to avoid user impatience.

  1. Improve your SEO

To generate organic, or natural, search results of a website, Google uses more than 200 criteria. To keep your website high in the rankings takes some expertise, and you need to pay attention to your SEO strategy. Well-managed Google Ads campaigns improve your SEO knowing that 90% of Internet users searches are done on this search engine.

Wanting to know more? Get in touch with us to discuss this further.

 

 

Google Search Console – does it sound familiar? It’s simply Google Webmaster Tools with a new name. Now is the time to get to know the preferred tool of SEO experts, a tool which also provides you with invaluable data on your website’s performance in search.Designed for beginners to advanced users, this powerful tool does a lot, including detecting errors during the reading of your pages and send you alerts by email when these errors are detected. You will also see the search keywords used by Internet users to get to your website.

Link your Google account and your website to the Search Console! Nothing’s easier, you only need to click on « Add a property » and type your website, blog, or mobile app’s URL. You will then have access to all reports and data.

Here is a list of Google Search Console’s most important reports:

1) Search Analysis Report
With this report, Google shows you how often your website appears on Google search engines. You can filter and regroup statistical data of your website by category for search request by keyword, date, equipment type (desktop, laptop, mobile) country, page or request type (image, video, web). By analyzing this data, you will be in a better position to understand your website and how to make it perform better.

The chart will indicate the number of clicks by page from your website in Google search results since last month. As well as clicks, you will have at your disposal the following data:
• Impressions: number of links to your website that are showcased in Google search results even if the Internet user has not scrolled the page to make it visible.
• CTR: number of clicks divided by number of impressions. If a data line doesn’t contain any impression, CTR is represented by a hyphen since it is a zero division.
• Position: average positioning of the best ranked result on your website. Thus, if your website is shown 3 times, in 2nd, 4th and 6th position, position #2 is the one indicated.

Clicks, impressions, position and CTR value vary depending if you decide to regroup the results per site or page. You can also filter your data for better comparison, as an example, the number of clicks from country A compared to number of clicks from country B.

2) Explore your content with the Googlebot feature
You have the ability to submit your website content to Googlebot, or web crawler, to know how Google sees your pages. Googlebot will check how it displays on various browser and equipment. All code (more often html or Javascript) is screened by Googlebot as well as linked resources (like images, CSS style sheets and other files). This process aims to optimize the look of your page and create a better interpretation of your content. It is important to check that Google and Googlebot are able to access your URL content to ensure it is properly referenced in search results. If the crawling of your URL is finished, it means that Google has been able to get in touch with your website and all is fine. On the other hand, if the crawl is only partial, you are able to click on the report to get more details on errors and correct them to optimize your web referencing in the blocked results report.– Added Benefit: Search Console will send you by email, a Googlebot errors report and as well as the statistical crawling results.

Did you know that your website crawling errors can block the display of your pages in search results? This report will give you the details to why Google cannot crawl the URL and which http errors occur.

This report includes two types of errors:
– Website level: this section shows the main errors over the last 3 months which have blocked Google access to your website.
– URL level: this section list all specific errors met during the crawling of specific pages either on a computer or mobile device.

3) External and Internal Links Reports
– External Links: These links are detected by Googlebot during the indexation of your website and it correspond to the links originating from other websites pointing to your website.
– Internal links: The right linking strategy can boost your SEO, so pay attention to this report on you website internal links. The Googlebot needs to see your site structure clearly in order to return accurate results.

4) Mobile Usability Report
Google provides a mobile optimization tool to check if a web page is responsive i.e. adapted to mobile devices. You will be able to see the page in a screenshot as if you were seeing it from a cellphone. The test results include a list of all mobile usability problems detected, including: the display screen is not properly configured or at fixed width, content size is not adapted to the display screen, typeface is too small (the user has to zoom) or the interactive elements are too close. In responsive web design, it is not recommended to create websites with Flash because it is not compatible with the majority of mobile equipment.

Need help analyzing all this data provide by Google? Amauta Marketing can do it for you and make sure that your website reflects all the best SEO practices, gets excellent results on Google search, and is highly usable so Internet users get the optimal experience with your brand.

This year, local search results appear more often in the first page of search results.

In fact, Google considers the proximity between the search location (even more if it is specified in the request i.e. Restaurant in Montreal) and the store address. Geotargeting has become dominant (especially with smartphones), so it is very important to properly complete your Google My Business account by including a precise business address (avoid PO Box). Tip: Integrate a keyword as well in your company name and your search results will be 1.5 time higher!

 

Important semantic elements for your ranking:

 

  1. Content is king

It cannot be stressed enough, one must keep on producing quality optimized content, in a variety of formats, for the best natural search results. Now’s the time to optimize your existing web pages, to feed your blog, to organize webinars helping you to become an opinion leader for your target audience while adding inspiring content on a regular basis.

  1. Keywords: Optimized writing for the web

 

Once you have determined the keywords that do convert, you need to put it on your web pages:

  • Title tags: page title (h1) and h2, h3, h4, h5, h6. These title markers allow you to organize the hierarchy of the information in the web page html code.

Page title gives a specific and concise page content description. It should be chosen carefully as it is essential for user experience and for page referencing on search engines.

Here are the best practices for the creation of your (h) markers:

  • Title length should measure between 65 and 75 characters, a longer title won’t completely show in search results, it will end with “… “
  • Important keywords should always be positioned at beginning of title
  • Your company name should be integrated at the end of the title

Example from Amauta Marketing’s page

  • The titles of your web pages should be pertinent and readable for Internet users
  • In the description (meta-description)

The marker’s description is a brief description of the page content.

Search engines will not really consider keywords or expressions in this marker when ranking your web page.

However, it is a piece of short advertising copy which reads as an extract to entice the Internet user to visit your web page. So it is extremely important in the overall marketing search even though its length shouldn’t be longer than 160 characters.

  • In the image ALT and in all your downloadable documents (such as PDF).

It’s a word or small group of words describing the image or document content inserted in the html code page in which it is featured. It allows the Internet user to know the image or document content when it cannot be uploaded or showcased. Furthermore, it allows the referencing of the image by search engines and to be found in Google images.

  • In the URL.

The URL is the web link allowing your web page to be identified in your browser and determine its content. It is important that your URL be as short as possible: it shouldn’t be more than 2,048 characters.

First and foremost, for the Internet user, the URL allows the information to be precise and pertinent while being searched. It also facilitates link sharing. Then, for search engines to be able to index efficiently and position it correctly in search results.

It is important to personalize each URL of each page or your website. It is advisable to use keywords (linked with page content) and avoid numbers and symbols. If you use many words, it is suggested to separate it with hyphens.

Finally, you shouldn’t modify your URL later in time, otherwise you will lose your SEO history or you will have to think about doing a 301 redirection it you don’t want to lose your indexation (the page will be permanently moved to another page).

Important technical elements for positioning:

  • Provide a responsive website to users, which means it has been adapted for mobile (see our blog article on this subject)
  • Optimize your page downloading speed, notably for the mobile version with Google AMP (Accelerated Mobile Page)
  • Check for internal and external broken links on your website, any links leading toward 404 pages, and non-existent pages and be sure to update your site map and txt robot.
  • Perform your 301 redirections (permanent) or 302 (temporary) in a meticulous and rigorous fashion (while doing an annual update of your website for example) to avoid 404 pages with code errors.

Without paying attention, all these mistakes can send the wrong signals to Google and are a problem for your natural search results rankings.

Know that Google takes in consideration the quality of dofollow or backlinks links: if an important website, like a media site, links your website, it will be considered a pertinent a reliable link.

Google will also look into the authority of these domains, the website awareness, and ranking.

The fact that your brand or company is named as a reference by other websites will send positive signals to Google which will influence the positioning of your website.

It’s the same principle as word of mouth. If other satisfied clients refer your services or promote your products, they become your best ambassadors!

In conclusion, think about permanently maintaining or optimizing your website to improve or maintain your positioning on search engines. Improving natural search results is a process but it’s the tactic that offers the best conversation rate for the cheapest acquisition cost!

Need an SEO Audit or a SEO marketing strategy to ensure your website is on the first page of Google search results? Discover our SEO services today!

 

It all starts with a keyword, a sentence, or a typed question in a search engine, like the popular Google. Search Engine Optimization (SEO) or natural referencing of your website is crucial for it to obtain the best visibility on the web. The aim is not to attract every Internet user to your website, but to attract your specific audience or targeted clientele. Keywords search has become an important step, especially for e-commerce sites because not only will you discover the most researched words or phrases by Internet users in your category, you’ll learn even more about your clients or prospects.

What special tools do you need to choose your keywords?

Google offers numerous tools to determine your keywords. In Google Ads, you will find the Keywords Generator which will help you find new variations on keywords and the search trends for each of these words. Go to Google Trends to learn about the general public interests and get content ideas connected with those interests. You will notice however that the majority of expressions are in English, which is not always pertinent for the French market. As well, Google Webmaster Tools will show you the most frequent requests related to your company and those which directed Internet users to check out your website. We suggest you also consult statistics related to your website on Google Analytics, these will allow you to know which keywords have been searched by Internet users and directed them to your website. To measure the quality of a keyword and to know if it converts, you will only have to compare time spent on the page and rebound rate. Even Bing, which is not the number 1 search engine, offers Bing Ads Intelligence, a free tool for keywords search which allows you to establish your own list of keywords on Excel.

A few tips to help you select your keywords:

  • Use words that are related i.e. synonyms
  • Think about a specific vocabulary for the experts of your field and another more general one for curious beginners of your content
  • Vary keywords, don’t overdo it with only one keyword i.e. the number of times it shows in a page.

 

How do you judge keyword pertinence?

Even if Google Analytics tell us which keyword our website visitors have used, it is sometimes difficult to know exactly the conversion return from each keyword. To know more, you need to understand how your website works. In web marketing, we work from a hypothesis, which we test and measure until we find the winning formula. For starters, competitive intelligence should be established to verify which keywords are referenced by your main competitors, but also, to identify all their ads, such as Sponsored Search Ads and Display Ads. This will indicate that these keywords have strong dollar value. A keyword can help to determine market trends, what are the most requested products or services, and content that is of interest to your clientele at this moment. It is important to understand the Long Tail Principle, which corresponds to infrequently searched keywords, which, when regrouped, create a large volume of visitors to your website. In other words, the more specific a keyword i.e. created from a group of words (more than 3 words), the more chances you have that your product or service will be exactly what the user is looking for and they become a customer.

In conclusion, even if Search Engine Optimization (SEO) is constantly evolving and developing more refined search engine algorithms, you shouldn’t start creating content just for search engines. In fact, your website should answer your users’ needs and generate your prospects’ interests first and foremost. Your web marketing specialist should make sure it is referenced the best possible way on search engines. You should avoid integrating too many pointless keywords into the content, in particular if they do not make sense in the context of the web page. Even if misspelled keywords are used in Google Ads campaigns, it is better to prioritize qualitative and pertinent keywords and content which will be logical for the users. Do not forget that referencing is not just about optimization and strategic use of keywords in your web pages, but the overall user experience on your website.

With its Search Engine Optimization (SEO) Department, Amauta Marketing can position your website in the top search engines results with the right keywords to convert your prospects into clients.