Tag Archive for: PME

Why User Experience Matters for SME Conversion Rates

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The success of a small or medium-sized enterprise (SME) isn’t just about having a great product or service. It’s about offering a memorable, seamless experience that makes users want to engage, interact, and ultimately, convert. In fact, user experience (UX) is becoming increasingly vital for SME conversion rates. Here’s why.

Understanding UX and Conversion Rates

Before we delve deeper, let’s understand what we mean by ‘User Experience’ and ‘Conversion Rates’.

User Experience (UX): UX is all about how a user interacts with, feels about, and experiences your website or app. It involves website design, functionality, navigation ease, and the overall impression that your online presence leaves on the user.

Conversion Rates: This is the percentage of your users who take a desired action on your website or app. It could mean making a purchase, signing up for a newsletter, downloading a resource, or anything else that aligns with your business goals.

The Importance of User Experience

Here are some key reasons why a positive UX is crucial for improving conversion rates:

1. First Impressions Matter

  • People typically form an opinion about your website within 50 milliseconds. If your website doesn’t impress them instantly, you risk losing potential customers.

2. Enhanced User Engagement

  • A user-friendly website or app encourages users to stay longer, explore your offerings, and engage with your content. This increased interaction boosts the chances of conversion.

3. User Trust and Credibility

  • A well-designed, functional website fosters trust. Users are more likely to convert if they trust your brand and find your site credible.

4. Reduced Bounce Rates

  • Poor UX increases bounce rates, meaning users leave your site without interacting with it. Good UX keeps users hooked, reducing bounce rates and increasing conversion opportunities.

How to Improve User Experience for Higher Conversion Rates

Boosting your UX doesn’t have to be complicated. Here are some simple steps you can take:

1. Make it Mobile-Friendly

  • With more people browsing on mobile devices, ensure your site is mobile-friendly. That means fast loading times, easy navigation, and responsive design.

2. Clear Calls-to-Action (CTAs)

  • Make it easy for users to take the desired action. Clear, compelling CTAs guide users to convert.

3. Simplify the Checkout Process

  • For e-commerce SMEs, a complicated checkout process can lead to cart abandonment. Simplify it by reducing steps, offering various payment options, and ensuring it’s secure.

4. Use Easy-to-Read Content

  • Break your content into short paragraphs, use bullet points, subtitles, and white spaces for better readability. Information should be easy to digest.

5. Implement Feedback

  • Regularly ask your users for feedback and use it to improve. After all, who better to tell you how to improve your UX than the users themselves?

The Bottom Line

As an SME, focusing on UX isn’t just a nice-to-have—it’s a necessity. When you prioritize user experience, you improve the chances of converting casual browsers into loyal customers. In the end, a great UX equals happy users, and happy users often lead to higher conversion rates. So, if you want to boost your bottom line, start with your user experience. You won’t regret it.

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Small and medium size businesses: mistakes to avoid with your website

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A website is like a shopping window, a window the whole world can look inside. It is the first impression Internet users will have of your company. Yet, almost one third of entrepreneurs create their own website and make mistakes. In the end, this harms their businesses directly, ending up costing them money. The best advice is to call a specialized web marketing agency to develop your website, instead of jumping into an expensive adventure. But if you are intent on DIY, here are some pitfalls to avoid while creating your website:

No call-to-action

Your call-to-action is most often a clickable button. It starts with an action word (Click Here, Enter to Win, Call 1 800, etc.) to provoke the Internet user to do something. If your contact info isn’t obvious, clients will question why they are visiting this website or wonder what you have to offer to fulfill their needs. Yet, 93% of small and medium size businesses have a website with no email address and 49% don’t have a telephone number on the home page.

Obsolete design

Creating a website entails the web interface i.e. architecture, page organization, tree and navigation. Effective web design takes in consideration specific constraints specific to the Internet such as bandwidth, usability and accessibility. Around 41% of entrepreneurs wishing to improve their website estimate that design is their most important factor.

Complicated updates

When you update your website yourself, you risk losing precious time especially if you don’t have an easy to use CMS (Content Management Software). In fact, 64% of business owners think that updating their website is a major challenge. And 25% declare that maintenance costs are the main obstacle to updating their website.

No stats

Without data analysis linked to their website, companies are depriving themselves of an essential information source with which to measure their website performance. They can’t identify their website’s strengths and weaknesses, Internet user’s navigation preferences and ways to increase conversions. Yet, 75% of companies still don’t use any analytic tool such as Google Analytics. And 60% estimate that they do not have the necessary competencies to first understand the data, but also to solve problems and improve their website.

Non-existent or inefficient search rankings

The search ranking performance of your website is essential since it allows your potential clients to find your company when they are searching for your products or services. However, 26% of small and medium size businesses’ websites do not show on search engine results because their Google ranking is non-existent or too weak.

Not linking to social networks

By allowing your clients to share their experience with your company on social networks, you gain access to their contact network, and increase your visibility.

Not mobile compatible

Now a days, most Internet users consult websites on their mobile devices. Without responsive technology, small and medium size businesses are shortchanging themselves of a wide clientele. Yet, 60% of websites aren’t mobile compatible.

Lack of IT support

Without a dedicated IT technician, small and medium size businesses are exposing themselves to security breaches or expensive programming errors. When collaborating with experienced web marketing professionals, IT support is often included in the website creation costs. In total, 44% of small and medium size businesses have been victims of cyber-attack with an average cost of $8,670.

Offer your customers a professional, functional website, with elegant design, mobile compatibility and search engine optimization for a better interaction with your company.

Looking for an expert to review your website? Get in touch with the web marketing experts at Amauta Marketing either by telephone at (514) 907-2131 or by email at info@amautamarketing.com

 

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Small and medium size business: Increase your revenues by optimizing your web presence

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With the beginning of 2015, we wish to share with you the success of our client “Les Anges de la Coiffure.” This small business is experiencing an increase of its revenues and awareness through online initiatives and investments since it opened for business.

Who are “Les Anges de la Coiffure”?

Following the loss of her job in aeronautics, Sylvie Bourget decided to make her dream come true to create a beauty salon specializing in wigs in St-Leonard, Montreal. Alongside her partner, Kathy Roy, they established a one of a kind beauty salon whose goal is to boost the self-esteem and self-confidence of people suffering from hair loss due to chemotherapy treatments or simply advanced baldness.

Betting on the web to launch their business

Right from the start, they decided to invest time and money into their website, which has become a real showcase of their know-how, quality of services and the friendly ambiance that prevails in the salon. “We understood, by asking our first clients, that the website was very important in their decision because the majority had visited it before coming to see us, and that, even if they have known us by an advertisement, a leaflet or a business card”, explains Sylvie Bourget to the La Presse journalist.

Making sure search engines would find them through SEO

The majority of their clients have discovered the salon through its website. This is a testament to achieving strong natural search engine rankings, and good keyword choices. In fact, the better your natural rankings in search results, the higher Google and the other search engines (Yahoo, Bing) will position your website in the first pages of search results. The “Les Anges de la Coiffure” website is constantly enriched by new, relevant content (photos, texts) and gets excellent reviews from clients.

Convert more prospects with web advertising

A surefire way to attract new clients to your website and generate more leads is through a Google Ads campaign. If your website is not optimized for conversion, you can always create a landing page featuring a specific product or service with a call to complete a contact form.

 

Use your website as a path to growth for your company

While the creation of a website may seem difficult and expensive, all small and medium size businesses should have even a simple site to ensure a web presence. It can make a significant difference in meeting your goals as “Les Anges de la Coiffure” discovered: “It’s been useful to the point that we have reached our clientele objective in two years versus the original five years expected. Things are going fine” says Sylvie Bourget. A website, even without e-commerce, can allow you to generate new prospects for your company and convert them into clients.

Turn your clients into brand ambassadors

“With time, it’s really word-of-mouth that brings new clients, but even those ones visit our website before calling. It’s a reflex that most people now have,” declares the salon owner, Sylvie Bourget. As she states, the awareness of your company goes beyond the web and what counts really is the quality of service that you offer to your clientele that will generate word-of-mouth. As a matter of fact, it’s because of its web site success that the salon has been contacted by La Presse to testify on the importance of a website for small and medium size businesses. Read the full article here published on January 6, 2015.

Come visit a friendly and unique experience

The “Les Anges de la Coiffure” is made of passionate specialists. Be it a haircut, a new-look or a wig consultation, you’ll find people ready to cater to your needs. Visit their website here.

Trust Amauta Marketing to create your website

5 years ago, the “Les Anges de la Coiffure” and Amauta Marketing collaboration started with the creation of a friendly website, followed by proper site management and the addition of fresh content (texts, photos) and finally by search engine optimization.

See the testimonial from the owner of “Les Anges de la Coiffure » on our web marketing services here.

Show your expertise and know-how, standout from your competition, attract new clients, give Internet users a reason to come and meet with you, and increase your revenues with your own website.

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