For all those who own a store, a commercial business or a restaurant, Google My Business is indispensable. In fact, even if you provide services in a certain geographical zone without brick & mortar, Google My Business could also be very beneficial.
Google My Business (GMB) has been around since June 2014. This free service allows you to create a business listing on Google Maps and provide key information to your potential or existing clients and ways they can connect with you. Some think that 50% of all smart phone searches are with a local address and we all know most Internet searches are done through Google. By being one of the main suppliers of this kind of service, Google My Business offers also other advantages:
- Attract local clients
By supplying your business address or your business region in Google My Business, you will attract numerous local customers. This gives you more opportunities to retain them because of your proximity, convenience and ability to meet face to face allows you to establish a close relationship.
- Improve your search engine optimization (SEO)
Your presence on Google My Business gives you better positioning in Google searches because the tool participates to the search engine optimization (SEO) of your brand. Be meticulous and provide exactly the same information (company name, coordinates, etc.) in all the optimization tools to facilitate the job of the search engines.
- Communicate on multiple channels
Google My Business is an added communication channel to your website. Post your business hours, add photos – for example the front of your business – publish videos from your YouTube channel or organize virtual visits with Business View to diversify your content. You can also do live chat.
The tool allows your clients to leave a comment on the products or services sold by your company. Be sure to reply as often as possible: it shows your sense of service and commitment. Responding to a negative comment by offering a solution will considerably improve your brand image.
- Analyse Internet users
The Insight tab allows you to access multiple analytics to verify your company’s visibility (how many times the information has been seen), the audience (by age, sex and country), and your target’s interactions (how they reacted to published content). The insightful dashboard features all functionalities.
Easy to use, Google My Business can also be included in a global optimization strategy. In that case, it is important to take the time to analyze your current digital situation, your objectives and the means that you wish to implement. Amauta Marketing can help you solidify all of this in an efficient way. Let’s get in touch!