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In 2021 and for many years to come, local search engine optimization in Canada will continue to require unique, high-performance content on in-depth, attractive topics.

In this perspective, it is not surprising that the Google market is still fond of well-referenced blogs with targeted and performing keywords. At Amauta Marketing in Laval, we know all about SEO and web content. Today we are talking about blogs that score.

When SEO and Blog Are as One!

First of all, you don’t just become a digital or web writer. Indeed, this professional knows that he or she must not only write relevant content on a given topic, but must also choose the right keywords to gain market share on search engines. This professional also knows how to choose the right word in a language that will capture the attention of his or her target audience.

If the blogger has a good writing style, if the subject is well articulated, if he or she is able to write paragraphs that are not too long, and if he or she is able to use recent statistics or credible studies as references, then the search engines will recognize the blog as credible.

However, sticking to this short list is also ignoring local referencing. The SEO (Search Engine Optimization) is first manifested by the choice of keywords, which are generally obtained from SEO software. These allow you to plan your content marketing strategy, but it is also important to take into account how your written productions will be integrated on the clients’ websites. Thus, tags will have to be respected (the famous Heading1, Heading2, etc.), internal and external links will give more weight to the SEO, well-optimized images will increase the referencing and a fortiori to the blog you just wrote[1].

In reality, writing a blog is a mix of useful content for readers and web techniques to optimize the subject matter. If the goal is to keep the reader’s attention on your blog as long as possible, it must have the following attributes:

  • Content written in a language that reaches your target audience;
  • A unique content with added value;
  • Credible and believable content;
  • Catchy headlines and subheadings;
  • Content with keywords that come from SEO software;
  • Content that contains internal and external links;
  • SEO optimized images;
  • An integration matrix that respects the usual tags;
  • A blog that is inviting to read.

These few tips will help you write value-added blogs and give your site more power.

If blogs and SEO go hand in hand, you should know that if you want to get good results on search engines, it is important to publish regularly and at the same frequency. If you are just starting your website, we suggest publishing a series of initial blogs to give your SEO a boost. However, if you are in the process of building brand awareness, your target will be one to two blogs per month.

To finish, writing a blog is not a rocket science, as long as it informs, is credible and is about a topic that will increase your visibility. But be careful! Not writing blogs on your website would be like amputating an important part of your website: SEO. Local SEO will give your site a boost, create traffic and allow you to gain positions on search engines. After all, you want to come out on top when searched by Google.

Amauta Marketing Has the Solution for You!

For many years, Amauta Marketing in Laval, near Saint-Eustache, Boisbriand, Terrebonne, Sainte-Thérèse and a few minutes from Montreal, has been following SEO trends for you and knows that writing blogs on a regular basis is an important key to making your web marketing strategy a real success.

Don’t wait any longer, entrust your next digital marketing campaign to a talented team, a team that will take you to the top of the search engines. Amauta Marketing, good on all fronts!

[1] From the book by Olivier Andrieu, Réussir Son Référencement Web : Édition 2020-2021. Paris, Éditions Eyrolles, 2020. https://www.eyrolles.com/Informatique/Livre/reussir-son-referencement-web-9782212679038/

It all starts with a keyword, a sentence, or a typed question in a search engine, like the popular Google. Search Engine Optimization (SEO) or natural referencing of your website is crucial for it to obtain the best visibility on the web. The aim is not to attract every Internet user to your website, but to attract your specific audience or targeted clientele. Keywords search has become an important step, especially for e-commerce sites because not only will you discover the most researched words or phrases by Internet users in your category, you’ll learn even more about your clients or prospects.

What special tools do you need to choose your keywords?

Google offers numerous tools to determine your keywords. In Google Ads, you will find the Keywords Generator which will help you find new variations on keywords and the search trends for each of these words. Go to Google Trends to learn about the general public interests and get content ideas connected with those interests. You will notice however that the majority of expressions are in English, which is not always pertinent for the French market. As well, Google Webmaster Tools will show you the most frequent requests related to your company and those which directed Internet users to check out your website. We suggest you also consult statistics related to your website on Google Analytics, these will allow you to know which keywords have been searched by Internet users and directed them to your website. To measure the quality of a keyword and to know if it converts, you will only have to compare time spent on the page and rebound rate. Even Bing, which is not the number 1 search engine, offers Bing Ads Intelligence, a free tool for keywords search which allows you to establish your own list of keywords on Excel.

A few tips to help you select your keywords:

  • Use words that are related i.e. synonyms
  • Think about a specific vocabulary for the experts of your field and another more general one for curious beginners of your content
  • Vary keywords, don’t overdo it with only one keyword i.e. the number of times it shows in a page.

 

How do you judge keyword pertinence?

Even if Google Analytics tell us which keyword our website visitors have used, it is sometimes difficult to know exactly the conversion return from each keyword. To know more, you need to understand how your website works. In web marketing, we work from a hypothesis, which we test and measure until we find the winning formula. For starters, competitive intelligence should be established to verify which keywords are referenced by your main competitors, but also, to identify all their ads, such as Sponsored Search Ads and Display Ads. This will indicate that these keywords have strong dollar value. A keyword can help to determine market trends, what are the most requested products or services, and content that is of interest to your clientele at this moment. It is important to understand the Long Tail Principle, which corresponds to infrequently searched keywords, which, when regrouped, create a large volume of visitors to your website. In other words, the more specific a keyword i.e. created from a group of words (more than 3 words), the more chances you have that your product or service will be exactly what the user is looking for and they become a customer.

In conclusion, even if Search Engine Optimization (SEO) is constantly evolving and developing more refined search engine algorithms, you shouldn’t start creating content just for search engines. In fact, your website should answer your users’ needs and generate your prospects’ interests first and foremost. Your web marketing specialist should make sure it is referenced the best possible way on search engines. You should avoid integrating too many pointless keywords into the content, in particular if they do not make sense in the context of the web page. Even if misspelled keywords are used in Google Ads campaigns, it is better to prioritize qualitative and pertinent keywords and content which will be logical for the users. Do not forget that referencing is not just about optimization and strategic use of keywords in your web pages, but the overall user experience on your website.

With its Search Engine Optimization (SEO) Department, Amauta Marketing can position your website in the top search engines results with the right keywords to convert your prospects into clients.