Tag Archive for: Google My Business

Small business owners understand the value of being visible to potential clients in their neighborhood. After all, local clients are more likely to become recurring clients and to refer your company to their friends and relatives. The internet presence of your company must be optimized for local search engines like Google Maps due to this fact.

One of the most well-liked local search engines is Google Maps, which enables users to discover businesses depending on their area. It’s a strong tool that can help enhance traffic to your company and your possibilities of bringing in additional clients. Here’s how to boost your local SEO and rank higher in Google Maps.

1. Take control of your Google My Business profile
Claim your Google My Business listing as the first step in optimizing your company’s web presence for local search engines. This is a free service that enables you to change your company’s contact information, including your address, phone number, and website URL.

Once you have claimed your listing, be sure to fill in all the necessary details, including your business’s hours, contact details, and images. You increase your chances of having your business show up in local search results by providing more information.

2. Improve the Information About Your Business
Maintain the accuracy and timeliness of all the data on your Google My Business listing. Your company name, address, contact information, and website address are all included. To ensure consistency and raise your search engine rankings, it’s crucial to use the same data across your website and other online directories.

Additionally, be sure to include relevant keywords in the name, description, and website of your company. If you run a bakery, for instance, you might use terms like “bakery,” “pastries,” and “cakes.”

3. Encourage client testimonials
A significant factor on your Google Maps ranking are customer reviews. Your position in search results will increase based on how many good ratings you have. When a consumer has a favorable interaction with your company, encourage them to post a review by asking them to do so. Your website and email signature can both contain links to your Google My Business listing.

4. Include images and videos
Videos and images might also help you rank higher on Google Maps. Make sure to include high-quality images of your company, your goods, and your services. Additionally, you can include videos that highlight your company and the services you provide.

5. Follow up on reviews and reply
It’s critical to keep an eye on reviews and reply to both favorable and unfavorable ones. While responding to negative reviews provides you the chance to fix any concerns and enhance your business, responding to positive reviews demonstrates your appreciation for your clients.

6. Employ local keywords
Your website’s content and metadata can benefit from including local keywords to raise its Google Maps ranking. For instance, if you run a bakery in Los Angeles, you may utilize keywords like “best bakery in Los Angeles” or “Los Angeles bakery.”

7. Get Backlinks
Backlinks are links pointing to your website from other websites. You will rank better in search results if you have more backlinks of excellent quality. You can obtain backlinks by posting as a guest on other websites, producing excellent content that attracts links from other websites, or making use of internet directories.

In conclusion, it’s critical for small company owners to optimize their website for local search engines like Google Maps, by using these suggestions.

SEO for Local Businesses: How to Rank Higher in Google Maps

For all those who own a store, a commercial business or a restaurant, Google My Business is indispensable. In fact, even if you provide services in a certain geographical zone without brick & mortar, Google My Business could also be very beneficial.

Google My Business (GMB) has been around since June 2014. This free service allows you to create a business listing on Google Maps and provide key information to your potential or existing clients and ways they can connect with you. Some think that 50% of all smart phone searches are with a local address and we all know most Internet searches are done through Google. By being one of the main suppliers of this kind of service, Google My Business offers also other advantages:

  1. Attract local clients

By supplying your business address or your business region in Google My Business, you will attract numerous local customers. This gives you more opportunities to retain them because of your proximity, convenience and ability to meet face to face allows you to establish a close relationship.

  1. Improve your search engine optimization (SEO)

Your presence on Google My Business gives you better positioning in Google searches because the tool participates to the search engine optimization (SEO) of your brand. Be meticulous and provide exactly the same information (company name, coordinates, etc.) in all the optimization tools to facilitate the job of the search engines.

  1. Communicate on multiple channels

Google My Business is an added communication channel to your website. Post your business hours, add photos – for example the front of your business – publish videos from your YouTube channel or organize virtual visits with Business View to diversify your content. You can also do live chat.

The tool allows your clients to leave a comment on the products or services sold by your company. Be sure to reply as often as possible: it shows your sense of service and commitment. Responding to a negative comment by offering a solution will considerably improve your brand image.

  1. Analyse Internet users

The Insight tab allows you to access multiple analytics to verify your company’s visibility (how many times the information has been seen), the audience (by age, sex and country), and your target’s interactions (how they reacted to published content). The insightful dashboard features all functionalities.

Easy to use, Google My Business can also be included in a global optimization strategy. In that case, it is important to take the time to analyze your current digital situation, your objectives and the means that you wish to implement. Amauta Marketing can help you solidify all of this in an efficient way. Let’s get in touch!