Tag Archive for: Google Ads

Are you trying to increase conversions with your Google AdWords campaigns? You can design extremely successful campaigns that draw in and convert your target audience by utilizing the appropriate methods and best practices.

We’ll be discussing the top 10 best practices for Google AdWords campaigns in this blog post, which you can start using right away.

1. Determine who your target market is.
Knowing your target market is crucial before you begin developing advertisements. You can build advertising that connect with your target audience and encourage conversions by being aware of their demographics, interests, and pain concerns.

2. Do a keyword search.
An essential first step in designing successful Google AdWords campaigns is keyword research. It enables you to generate ads that are extremely relevant to your target audience’s search terms by assisting you in identifying the keywords they use.

3. Produce highly targeted adverts
Conversion-boosting advertising must be very relevant. Your adverts should be customized for your target market and the search terms they use. Employ ad copy that emphasizes your value proposition and unique selling proposition.

4.- Use ad extensions
Ad extensions are further details that can be included in your adverts to increase their value and relevance. Callouts, structured snippets, and site links are a few examples of ad extensions. Ad extensions can improve your ads’ exposure and efficacy.

5.- Use negative keywords
Negative keywords are those for which you don’t want your advertisements to show up. You can prevent showing your advertisements to people who are unlikely to convert by utilizing negative keywords, which can enhance the performance of your campaign as a whole.

6.- Use location targeting
You can target a certain geographic area with your adverts by using location targeting. This is especially helpful for companies who operate locally or have a physical site.

7.- Use device targeting
You can target your adverts to appear to users of particular gadgets, such desktop computers or mobile phones. You can build ads that are optimized for the device that your target audience is using by targeting particular devices.

8.- Use remarketing
You can remarket to people who have already visited your website or engaged with your brand in some other way by displaying adverts to them. You can boost the likelihood that they will convert by presenting your adverts to people who are already familiar with your brand.

9.- Test and optimize your ads
Your advertising’ performance must be tested and improved over time in order to be effective. To determine what works best, experiment with various ad copy, graphics, and ad extensions. Compare various versions of your advertising using A/B testing to determine which ones result in the highest conversion rates.

10.- Keep track of the success of your campaign.
It’s crucial to keep track of the results of your campaign in order to spot potential improvement areas and make necessary adjustments to your adverts. Track KPIs like click-through rate, conversion rate, and cost per conversion with Google AdWords reporting tools.

In conclusion, successful Google AdWords campaigns require careful planning, meticulous attention to detail, and continuous improvement. You can build ads that draw in and convert your target market and meet your business objectives by using these best practices.

The new collaboration between Amauta Marketing and MBA Research looks promising. MBA Research is located in downtown Montreal and specializes in marketing studies, more precisely in quantitative and qualitative research. They have mandated Amauta Marketing to set up and manage its web advertising campaigns.

MBA Research employs innovative methodologies and tools to survey representative, stable and well-defined samples of the Quebec population to collect precise marketing information. Their clients get quick feedback from segments of the population on different topics, notably on consumer habits. This helps their clients establish appropriate marketing positioning and strategy to drive sales.

MBA Research is a member of the Canadian Research Insights Council (CRIC), European Society for Opinion and Market Research (ESOMAR) a well as Insights Association, and fully respect practices and codes of conduct of these associations.

Amauta Marketing’s work will occur upstream and will consist of promoting the company on the web to generate interest of new panelists and to entice them to join the survey groups.

 

As of June 1st, 2019, Google will collect and return sales taxes (QST) to Revenu Québec. Google is now treated like any international digital companies such as Apple, Amazon, Netflix, and Spotify, and others who sell intangible products and services.

For healthier competition

The announced objective by Mr. Legault’s Government is to provide a more equitable commercial framework to local companies who have never benefited from this dispensation while making their prices more expensive for consumers with the QST. It is also a way to recoup more than $150 million dollars until 2022-2023, as explained by the Quebec Government in 2018. Revenu Québec supplies a list of the 76 companies subject to these new rules. However, the Federal Government is not following in the footsteps of the Quebec Government and still does not impose tax payment of 5% (GST) on the web giants’ products and services.

Your invoice should be modified as of this Saturday

Either using Netflix video services, buying online products on Amazon, or using Google Ads services to analyse your clientele or managing your online ad campaigns, you will see your invoice modified to showcase the addition of the QST as of this Saturday.

If you have any question related to this, do not hesitate to call us up. As always, we will be listening and will try to make you life easier.

PPC advertising is an online marketing technique for search engines. Companies using this technique pay each time an Internet user clicks on their ad to visit their website. Its biggest advantage is that visitors are brought to their website immediately. However, there are many traps to avoid. Here are 9 of the most common mistakes preventing companies from getting maximum benefit out of their PPC campaigns.

 

Mistake #1: Not targeting by geographical zone

Whether you’re a local or international company, geotargeting your audience is extremely important. Avoid unnecessary expenses and only target regions that offer a maximum return on your investment. For small companies, a maximum return can only happen in a 30-kilometer radius on average. Furthermore, companies selling high-end services can benefit from a return on their investment by targeting high-end regions. Finally, big companies benefit by adapting their campaigns by country. A wide range of factors should be considered and can play a direct role in the campaign performance: such as available revenue, needs, spending habits, currency value, etc.

Mistake #2: Forgetting to remove undesirable websites

The excluding option allows you to remove partner sites with low yields originating from Display Search Network. Avoid losing thousands of dollars by removing websites or pages that are not a direct link with your target audience. To do so, select Networks tab then select Show All Details link beside Automatic Placements and remove all underperforming or undesirable websites.

Mistake #3 : Ignoring keywords corresponding options

Often times, PPC newcomers do not know the existence of the four corresponding keywords types. These options allow control over which searches will trigger the ad display and maximize client’s campaigns and budgets.

Here is an example with “Red Kite” as keywords:

  • Exact keywords: This type of search allows you to precisely target a particular group of potential clients. All searches with the exact expression « Red Kite » will trigger the ad display.
  • Exact expression: Searches containing one of the exact keywords, an expression or a variation will trigger the ad display. For example: “Red Kite” or “Miami Red Kite”
  • Large request: This type of search allows you to display your ad to a very large audience. Searches containing typos and synonyms, associated searches and other pertinent variations will trigger the ad display. For example: “Kite” or “Ki-te”.
  • Large request modifying: Searches containing modified expression (or close variations but no synonyms) will trigger an ad display regardless of the order in which expressions are captured. For example +Ki+te.

There are many ways to create keywords. Keep in mind that a large keywords search is often less expensive than an exact keywords search and that it can be relatively well controlled with the exclusion of negative keywords. You can therefore do a larger search with lower offers while diminishing the search volume and doing another search with higher offers while using exact keywords. The trick is to simply keep those that work best in the campaign and put on pause those that perform less.

Mistake #4: Not using negative keywords 

Negative keywords are your filters. The addition of negative keywords is simple, it will make your life easier and will diminish search volume. You can find a long list through Google keywords tool in the tab “Keywords” and selecting “See all search expressions”.

Mistake #5: Not separating the two types of campaigns

Here we can only blame Google. Google strongly suggests to new Google Ads campaign creators to choose a Search Campaign. Google is of the opinion that a Display Campaign would be too complicated to manage for a newcomer. It is incredibly wise for companies to have segmented campaigns in relation to a Search Campaign. The reason is simple: in all likelihood, the performance will be definitely better in the search network with Selective Display. The separation of these campaigns offers maximum control on budget allocation, which allows you to harvest a higher return on investment in the first steps of the campaign. After maxing out your investment budget, it is logical to start developing the display network. A quick solution is to copy your campaign in Google Ads Editor, to rename your campaigns based on the network and to adjust the selected networks in the parameters tab.

Mistake #6: Selecting keywords with weak targeting

Lots of companies make the mistake of choosing too vague and too large keywords. Word relevance is paramount in PPC advertising if one wants to have a good return on investment. For example, a company selling cheese has “appetizer” as a keyword. Even though cheese could be considered an appetizer, the word appetizer is too large and too many elements can be included in that category: canapés, shrimp bites, macaroons, deviled eggs, etc. It is way more efficient to choose keywords that communicate not only the product or service (cheddar cheese, goat cheese) but also the intention (in this case “online fine cheese”). These better targeted keywords will bring back a higher yield.

  • Large request: This type of search allows you to display your ad to a very large audience. Searches containing typos and synonyms, associated searches and other pertinent variations will trigger the ad display. For example: “Kite” or “Ki-te”.
  • Large request modifying: Searches containing modified expression (or close variations but no synonyms) will trigger an ad display regardless of the order in which expressions are captured. For example +Ki+te.

There are many ways to create keywords. Keep in mind that a large keywords search is often less expensive than an exact keywords search and that it can be relatively well controlled with the exclusion of negative keywords. You can therefore do a larger search with lower offers while diminishing the search volume and doing another search with higher offers while using exact keywords. The trick is to simply keep those that work best in the campaign and put on pause those that perform less.

Mistake #4: Not using negative keywords 

Negative keywords are your filters. The addition of negative keywords is simple, it will make your life easier and will diminish search volume. You can find a long list through Google keywords tool in the tab “Keywords” and selecting “See all search expressions”.

Mistake #5: Not separating the two types of campaigns

Here we can only blame Google. Google strongly suggests to new Google Ads campaign creators to choose a Search Campaign. Google is of the opinion that a Display Campaign would be too complicated to manage for a newcomer. It is incredibly wise for companies to have segmented campaigns in relation to a Search Campaign. The reason is simple: in all likelihood, the performance will be definitely better in the search network with Selective Display. The separation of these campaigns offers maximum control on budget allocation, which allows you to harvest a higher return on investment in the first steps of the campaign. After maxing out your investment budget, it is logical to start developing the display network. A quick solution is to copy your campaign in Google Ads Editor, to rename your campaigns based on the network and to adjust the selected networks in the parameters tab.

Mistake #6: Selecting keywords with weak targeting

Lots of companies make the mistake of choosing too vague and too large keywords. Word relevance is paramount in PPC advertising if one wants to have a good return on investment. For example, a company selling cheese has “appetizer” as a keyword. Even though cheese could be considered an appetizer, the word appetizer is too large and too many elements can be included in that category: canapés, shrimp bites, macaroons, deviled eggs, etc. It is way more efficient to choose keywords that communicate not only the product or service (cheddar cheese, goat cheese) but also the intention (in this case “online fine cheese”). These better targeted keywords will bring back a higher yield.

Mistake #7: Not testing your ads

Testing ads is part of a PPC campaign development process. This step is indispensable to determine which words, sentences, and final offers to call out to your target audience. It allows you to improve and optimize campaign performances. For starter, try to test 3 ads per ad group. Test first 3 different ad models. Once you have 300 clicks sampling per ad, you should be able to start determining keywords performance and underperformance. Make sure to not only evaluate click rates. A high click rate can indeed affect a campaign even though it doesn’t generate conversions. For the second phase of testing, experiment by refining your keywords to generate more conversions. You should notice that by using strong adjectives such as “powerful” or “free”, your ad generates more positive results. Once again, keep your first winning ad as a model.

Mistake #8: Sending Internet users to the home page

The PPC golden rule is to control the user experience as much as possible. Use research, tests and analysis to discover exactly what makes them tick. Provide an attractive visual experience in response to their needs. If you send a user to the home page, you will see your budget quickly fly away when they click on your “Mission Statement” or “Site Plan” before leaving the page. Instead, use a landing page as close as possible to their search intentions. This should include heads, content, copy, images, and call to action buttons.

Mistake #9: Not following up on conversion

What abruptly ends a PPC campaign is the absence of conversion follow up. Conversion data is important because it allows users to quickly understand the campaign, ad groups and keyword’s financial return. This data affects all aspects of ad campaign optimizing from performance tests to landing pages up to bidding adjustments.