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Investing in the search engine optimization of your website (SEO) hasn’t always been popular. Surprising, even though SEO essentially guarantees you a digital presence that is highly effective at attracting new customers. Here are 4 key advantages:

  1. An optimized and naturally searched website gives a professional and trustworthy brand image. By offering Internet users relevant, high quality content and indexing your content correctly, you attract valuable users who prefer to avoid the paid search results links and go directly on websites that rank highly in organic results. This builds trust and can lead to a loyal customer base.
  2. Optimization lets you learn the habits of your visitors. By tracking a user’s path through your website, you can identify important keywords for them and combine them with the information supplied by Google keywords generator. You can even influence their path by improving the internal structure of your website as well as its internal and external links.
  3. A good natural search ranking should not be impacted by a Google algorithm change. In August 2018, Google modified its algorithm (called the Medic update, because it concerned websites linked to health primarily, but in the end, it impacted all websites) creating panic for many websites. A regular optimization, based on quality content and solid technical indexation, allows you to stay on top of any shift in the landscape.
  4. SEO is easy to measure and is profitable. With the help of Google Analytics, you have access to a variety of data and diagrams, displaying your website activities, as well as your visitor’s behaviours. Bringing in an SEO specialist will save you time by analyzing this data and advising you how to best exploit this information to develop a digital strategy to meet your business goals.

To improve the value of your website, don’t turn your back to SEO. It’s a proven way to elevate your brand, expand your business reach and support your web marketing campaigns. To take advantage of the power of SEO, ask us for more information.