Audacity, perseverance and business acumen are among the terms chosen by the Centre d’Accueil et de Référence sociale et économique pour immigrants St-Laurent (CARI St-Laurent) to illustrate Hernan Cespedes’ journey to become President of Amauta Marketing.

Hernan has the honour of being contacted by CARI St-Laurent to be featured in the book published for the organization’s 30th Anniversary. The book features profiles of 30 immigrant entrepreneurs who have become successful in their own business sectors.

Our President has gladly accepted the opportunity to tell his story. He recalls his journey from selling newspapers at a young age in Lima, Peru to the creation in 2010 of his web marketing company here in Quebec.

Hernan arrived in Quebec at age 13 without knowing either of Canada’s two official languages, but he quickly embraced his new life. At school, Hernan was known for his contagious enthusiasm and his sense of initiative, and he headed many student associations both in CEGEP and later at McGill University.

He was also a founder of the Holà Montreal virtual platform which congregates Quebec Hispanic companies. He worked for many years at Mediagrif, a Quebec company specializing in B2B digital solutions.

Hernan recognized the potential of digital marketing from the beginning and took the time to learn as much as she could about the medium before setting out on his own. Today, he takes enormous pleasure in working with clients from Quebec as well as other Provinces, but also from the United-States, Latin America, and Europe.

His goal is to serve his clients with consistency and relevance and to show that anything is possible if one listens to the marketplace and works hard. It is his way to give back to his adoptive country and encourage new immigrants to achieve their dreams.