Tag Archive for: Appareils mobiles

Mobile Optimization: Why It’s Essential for Your Website’s Success

, , ,

In the digital landscape, mobile optimization is a non-negotiable necessity. But why is it so crucial for your website’s success? Here are the key reasons:

1. Mobile Users Are Everywhere

In the contemporary world, nearly everyone owns a smartphone. In fact:

  • More than 50% of all web traffic comes from mobile devices.
  • On average, people spend over 3 hours per day on their smartphones.

If your website isn’t mobile-friendly, you’re ignoring a vast potential audience.

2. Superior User Experience

A mobile-optimized website provides a superior user experience. Here’s why:

  • Easy Navigation: Mobile-optimized sites have simple, intuitive interfaces that make navigation a breeze.
  • Quick Load Times: Mobile-optimized sites load faster, reducing the risk of users bouncing off due to impatience.
  • Readability: Text and images are sized appropriately for smaller screens, making content easier to read and engage with.

3. Better SEO Ranking

Search engines like Google prioritize mobile-friendly websites. This means:

  • Google’s mobile-first indexing means the mobile version of your site is what gets indexed and ranked.
  • If your website isn’t optimized for mobile, it will likely rank lower in search results, resulting in less organic traffic.

4. Increased Engagement and Conversions

Mobile optimization plays a significant role in user engagement and conversions.

  • Users are more likely to interact with a mobile-optimized site.
  • Mobile-friendly websites typically see higher conversion rates, as users can easily navigate the site and complete desired actions.

5. Staying Competitive

In the cutthroat world of digital marketing, staying competitive is vital.

  • If your competitor’s site is mobile-friendly and yours isn’t, guess which one users are more likely to visit?
  • Having a mobile-optimized site shows your business is modern, up-to-date, and customer-centric.

6. Future-Proofing Your Business

Mobile technology is only going to become more prevalent. Therefore:

  • Investing in mobile optimization now prepares your business for the future.
  • As new mobile devices and technologies emerge, a mobile-optimized site is more likely to be compatible with them.

In the digital age, your website isn’t just a part of your business—it is your business. Mobile optimization is no longer a luxury; it’s an essential part of website success. By ensuring your website is mobile-friendly, you are not only improving the user experience but also boosting your SEO ranking, increasing engagement and conversions, and staying competitive in your market. Future-proof your business by investing in mobile optimization now.

/by

Small and medium size businesses: mistakes to avoid with your website

,

A website is like a shopping window, a window the whole world can look inside. It is the first impression Internet users will have of your company. Yet, almost one third of entrepreneurs create their own website and make mistakes. In the end, this harms their businesses directly, ending up costing them money. The best advice is to call a specialized web marketing agency to develop your website, instead of jumping into an expensive adventure. But if you are intent on DIY, here are some pitfalls to avoid while creating your website:

No call-to-action

Your call-to-action is most often a clickable button. It starts with an action word (Click Here, Enter to Win, Call 1 800, etc.) to provoke the Internet user to do something. If your contact info isn’t obvious, clients will question why they are visiting this website or wonder what you have to offer to fulfill their needs. Yet, 93% of small and medium size businesses have a website with no email address and 49% don’t have a telephone number on the home page.

Obsolete design

Creating a website entails the web interface i.e. architecture, page organization, tree and navigation. Effective web design takes in consideration specific constraints specific to the Internet such as bandwidth, usability and accessibility. Around 41% of entrepreneurs wishing to improve their website estimate that design is their most important factor.

Complicated updates

When you update your website yourself, you risk losing precious time especially if you don’t have an easy to use CMS (Content Management Software). In fact, 64% of business owners think that updating their website is a major challenge. And 25% declare that maintenance costs are the main obstacle to updating their website.

No stats

Without data analysis linked to their website, companies are depriving themselves of an essential information source with which to measure their website performance. They can’t identify their website’s strengths and weaknesses, Internet user’s navigation preferences and ways to increase conversions. Yet, 75% of companies still don’t use any analytic tool such as Google Analytics. And 60% estimate that they do not have the necessary competencies to first understand the data, but also to solve problems and improve their website.

Non-existent or inefficient search rankings

The search ranking performance of your website is essential since it allows your potential clients to find your company when they are searching for your products or services. However, 26% of small and medium size businesses’ websites do not show on search engine results because their Google ranking is non-existent or too weak.

Not linking to social networks

By allowing your clients to share their experience with your company on social networks, you gain access to their contact network, and increase your visibility.

Not mobile compatible

Now a days, most Internet users consult websites on their mobile devices. Without responsive technology, small and medium size businesses are shortchanging themselves of a wide clientele. Yet, 60% of websites aren’t mobile compatible.

Lack of IT support

Without a dedicated IT technician, small and medium size businesses are exposing themselves to security breaches or expensive programming errors. When collaborating with experienced web marketing professionals, IT support is often included in the website creation costs. In total, 44% of small and medium size businesses have been victims of cyber-attack with an average cost of $8,670.

Offer your customers a professional, functional website, with elegant design, mobile compatibility and search engine optimization for a better interaction with your company.

Looking for an expert to review your website? Get in touch with the web marketing experts at Amauta Marketing either by telephone at (514) 907-2131 or by email at info@amautamarketing.com

 

/0 Comments/by

6 essential steps to increase website conversions

, , , ,

For the majority of companies, a website is the key destination for Internet users and a place for online shopping. Integrate these elements to your website to generate traffic, attract new clients and increase your sales.

  1. Optimize your website to improve conversions

Entice consumers to get in touch with you via a telephone number, a contact form or a direct chat tab. 66% of small companies do not have the contact form option to request information. Source: BIA/Kelsey

  1. Add a link to your social network pages

Platforms such as Facebook, Twitter and LinkedIn help prospects obtain the information they need to make a purchase, particularly reviews from other consumers. 7 out of 10 Quebec social network users (69.8%) follow at least one organization, company or personality on social network. Source: NETendances 2014

  1. Make your website mobile friendly

Offer a simple click to call option, utilize geotargeting (Google Maps), and offer business hours and product or service information. 46% of consumers use their smartphone to do a product and service search and geotargeting of companies. Source: Marketing Land

  1. Create a blog with relevant content

Develop useful and easy to understand articles to your prospects and make them easily accessible and sharable on social networks. Optimize your website content for search engine referencing with relevant keywords. 28% of people interviewed have declared sharing content with more than 100 colleagues and 59% of buyers share it with more than 25 colleagues. Source: CMO Council

  1. Use captivating videos

Use captivating videos to establish your credibility and attract visitors with product demonstrations and client testimonials. 85% of Internet users will screen a product video that triggers their interest for a least 1 minute. Source: eMarketer

  1. Make your website easy to use

Pages that take too long to load, broken links, pages using Flash and difficult navigation, are inconveniences that could make your prospects walk away. 40% of Internet users will leave a web page if it takes more than three seconds to load.

Source: Econsultancy

 

/0 Comments/by