Artificial Intelligence (AI) helps Google Ads to improve advertising performance. Even better, Google now uses AI to show ads and to automatically send results to your company account.
Choosing and verifying ad location
Artificial intelligence is a way to enhance human intelligence with the help of powerful computers. By combining AI with your ad campaign data and history, for example lead location, conversion timeframe and keywords at the source of conversion, you will get incredibly effective suggestions. The idea is to determine which ads work best.
At the beginning of 2018 Google Auto Ads was launched to help you monetize your online content. This software uses machine learning to position the ads at the best location on a web page. Then in April 2018, Google improved Auto Ads by using AI to strengthen controls and help avoid ads being shown in association with controversial content.
Suggesting ads from AI
Google has announced to advertising and marketing teams that it was starting to show ads to companies based on AI learnings. The objective was to identify which ads are better suited to bring the best results. These ads are now delivered to a company’s Google Ads account. If you leave your account on automatic pilot, these ads will be automatically generated every 14 days. You can see the obvious benefit of convenience, but keep in mind that you can decline this functionality and use analytics to make your own decisions. This way you can manage your ad campaign yourself.
Google’s objective is to encourage clicks. But getting more clicks for Google doesn’t automatically mean more customers and sales for your company – those are likely your objectives. That’s why human interaction is also valuable.
It is essential that you keep watching and analyzing your conversion rates and discuss with your team. Even though AI is useful, don’t overlook your own intelligence and strategy. Your sales depend on it.
To explore this deeper, get in touch with our team at Amauta Marketing.