Social Media Management
Get the Amauta Marketing Ready Aim Fire Approach for maximum effectiveness
Spontaneity can sometimes produce surprising results, but ultimately, having a plan will ensure you get the most out of social media. That’s where Amauta Marketing can help. Through the Amauta Marketing Ready Aim Fire Approach, we leverage our extensive experience to make sure you are using your marketing dollars wisely, and with the maximum effectiveness. That’s why we take the time to lead you through a deep dive into how your brand should best approach social media.
Step 1: To get ready, you need to establish your goals, or realistic objectives that matter most to your brand’s success. For social media, we believe every plan should start with SMART goals.
- Specific
- Measurable
- Achievable
- Relevant
- Timely
Step 2: Once these goals are set, we establish and track the key performance indicators (KPIs) to evaluate your progress in growing your audience each month. Since getting to know your brand’s audience is essential to market it effectively, we will use any of the following tactics to better understand your potential customers:
- Survey of your existing customers
- Review of your current customers
- Creation of buyer personas that reflects your brand’s ideal customer
Step 3: Remember, you don’t need to be on every possible platform. We’ll help you decide where to aim your campaign, and which channels offer the most value for your brand by doing the following:
- Review general demographics data to see which platform attracts your ideal customer
- Do some basic competitor research to find out which platforms your closest competitors have adopted and what channels offer the best results
Step 4: Following audience research and social media platforms selection, we next create an editorial calendar to schedule the main campaigns throughout the year. We assign a team to write copy and handle creative for each post and then schedule the content to publish at the optimal time for your audience.
Our social media management tools will also allow us to:
- Schedule posts
- Respond to engagement
- Monitor conversations around your brand
- Create reports
Remember, managing your social media is an on-going process and takes time.
Give us a call or send us an email. We will be delighted to talk with you and help you create compelling content and eye-catching visuals to take your social media presence to the next level.
