Spontaneity can sometimes produce surprising results, but ultimately, having a plan will ensure you get the most out of social media. That’s where Amauta Marketing can help. Through the Amauta Marketing Ready Aim Fire Approach, we leverage our extensive experience to make sure you are using your marketing dollars wisely, and with the maximum effectiveness. That’s why we take the time to lead you through a deep dive into how your brand should best approach social media.
Step 1: To get ready, you need to establish your goals, or realistic objectives that matter most to your brand’s success. For social media, we believe every plan should start with SMART goals.
Step 2: Once these goals are set, we establish and track the key performance indicators (KPIs) to evaluate your progress in growing your audience each month. Since getting to know your brand’s audience is essential to market it effectively, we will use any of the following tactics to better understand your potential customers:
- Survey of your existing customers
- Review of your current customers
- Creation of buyer personas that reflects your brand’s ideal customer