Small and medium size business: Increase your revenues by optimizing your web presence

With the beginning of 2015, we wish to share with you the success of our client “Les Anges de la Coiffure.” This small business is experiencing an increase of its revenues and awareness through online initiatives and investments since it opened for business.

Who are “Les Anges de la Coiffure”?

Following the loss of her job in aeronautics, Sylvie Bourget decided to make her dream come true to create a beauty salon specializing in wigs in St-Leonard, Montreal. Alongside her partner, Kathy Roy, they established a one of a kind beauty salon whose goal is to boost the self-esteem and self-confidence of people suffering from hair loss due to chemotherapy treatments or simply advanced baldness.

Betting on the web to launch their business

Right from the start, they decided to invest time and money into their website, which has become a real showcase of their know-how, quality of services and the friendly ambiance that prevails in the salon. “We understood, by asking our first clients, that the website was very important in their decision because the majority had visited it before coming to see us, and that, even if they have known us by an advertisement, a leaflet or a business card”, explains Sylvie Bourget to the La Presse journalist.

Making sure search engines would find them through SEO

The majority of their clients have discovered the salon through its website. This is a testament to achieving strong natural search engine rankings, and good keyword choices. In fact, the better your natural rankings in search results, the higher Google and the other search engines (Yahoo, Bing) will position your website in the first pages of search results. The “Les Anges de la Coiffure” website is constantly enriched by new, relevant content (photos, texts) and gets excellent reviews from clients.

Convert more prospects with web advertising

A surefire way to attract new clients to your website and generate more leads is through a Google Ads campaign. If your website is not optimized for conversion, you can always create a landing page featuring a specific product or service with a call to complete a contact form.

Use your website as a path to growth for your company

While the creation of a website may seem difficult and expensive, all small and medium size businesses should have even a simple site to ensure a web presence. It can make a significant difference in meeting your goals as “Les Anges de la Coiffure” discovered: “It’s been useful to the point that we have reached our clientele objective in two years versus the original five years expected. Things are going fine” says Sylvie Bourget. A website, even without e-commerce, can allow you to generate new prospects for your company and convert them into clients.

Turn your clients into brand ambassadors

“With time, it’s really word-of-mouth that brings new clients, but even those ones visit our website before calling. It’s a reflex that most people now have,” declares the salon owner, Sylvie Bourget. As she states, the awareness of your company goes beyond the web and what counts really is the quality of service that you offer to your clientele that will generate word-of-mouth. As a matter of fact, it’s because of its web site success that the salon has been contacted by La Presse to testify on the importance of a website for small and medium size businesses. Read the full article here published on January 6, 2015.

Come visit a friendly and unique experience

The “Les Anges de la Coiffure” is made of passionate specialists. Be it a haircut, a new-look or a wig consultation, you’ll find people ready to cater to your needs. Visit their website here.

Trust Amauta Marketing to create your website

5 years ago, the “Les Anges de la Coiffure” and Amauta Marketing collaboration started with the creation of a friendly website, followed by proper site management and the addition of fresh content (texts, photos) and finally by search engine optimization.

See the testimonial from the owner of “Les Anges de la Coiffure » on our web marketing services here.

Show your expertise and know-how, standout from your competition, attract new clients, give Internet users a reason to come and meet with you, and increase your revenues with your own website.