We are not going to be lured into cutting corners when it comes to producing content on social media or writing blogs on current topics. Quality can be measured and it will make you more credible. Now read on…

Increasingly, Internet users are looking for quality content that contains accurate information and that allows them to develop a bond of trust with credible sources that they can quickly find in the right place. Amauta Marketing[1] in Laval, near Terrebonne, Boisbriand, Sainte-Thérèse and a few minutes away from Montreal, knows the Google market like the back of its hand and talks to you today about quality and consistency if you want to increase your market share on search engines in Canada and Quebec.

When Quality Content Rhymes With SEO

In the early 2000s, Google’s algorithm was not as sophisticated as it is today and quality content[2] was not registered as it is now. Nowadays, Google, like other search engines, has evolved and the algorithms, i.e., the sets of analytical calculations that aim to determine the Page Rank – the value of SEO – are much more intelligent and demanding.

Henceforth, content that comes from other existing sources and that is replicated in blogs or social media is quickly identified by search engines, especially if it is of poor quality. The result is indisputable: your content will not be indexed and will appear far away in search engines. Your written productions will not compete with those of your competitors and your local referencing will have failed.

While there are many elements and factors to consider in an SEO strategy, the quality of your written productions is an important element. Indeed, not only must you be able to adopt the right strategy for the use of keywords, for example, but you must also produce content that contains good information, that is catchy and well written. The quality of the French language becomes here a powerful asset in your SEO strategy, and it will pay off the more you publish.

Resistance Is Better Than Strength: Consistency and Regularity!

We talk about consistent written production when your blog or your social media posts contain precise, sustained and irrefutable information. The richness of your content will also depend on the quality of your research on the subject, the audience you are targeting and your ability to synthesize. As the trend points out, search engines are looking for unique, powerful and impactful content. Moreover, search engines like Google are fond of novelty and creativity.

Therefore, consistent blogs and posts that engage the audience have a better chance of turning into leads and giving your SEO strategy more weight.

But there is another element that cannot be underestimated: the regularity of your publications. When you start an SEO offensive, you should know that regularity will guarantee success, since Internet users will remain loyal as long as you give them this privileged moment, and at regular intervals. Inconsistent publications will be detrimental to your strategy.

An Easy Equation That Pays Off!

Finally, producing value-added content requires being creative, organized and close to your audience at all times. Publications written in impeccable English with consistency and regularity will guarantee success. Search engines will be interested in what you are doing and your audience will only grow. The benefits for your company become within reach…

Amauta: The Internet Marketing Agency in Montreal!

For many years, the passionate people at Amauta Marketing[3] have been exploring new ways to make your SEO even more optimal. They are SEO and value-added content pros. With their innovative solutions, the quality of their services and the respect of deadlines, Amauta Marketing stands out and plays in the big league at very competitive prices. For your global digital marketing solutions, your unique content and the search for new clients, Amauta Marketing has the tools to propel you far… very far. Amauta Marketing, your partner in success!

[1] https://amautamarketing.com/en/social-media-management/

[2] https://amautamarketing.com/en/search-engine-optimization-seo/

[3] https://amautamarketing.com/en/get-in-touch/