Optimize Your Online Business During the Holiday Season
The holiday season is a great, beautiful time of the year. It’s the ideal moment to increase your activities and sell your products online.
Amauta Marketing, one of the leading players in the digital marketing sector in Laval, in the Greater Montreal area, has come up with ten tips for boosting your online activities around the 2022 holidays.
- Be Creative—Think Outside the Box!
To be successful with your online sales, it’s important to stand out with new and creative marketing campaigns. You shouldn’t only rely on creating banner or digital ads, but also and especially, on setting up an engagement campaign to attract your customer base to your website and online store.
If you have an attractive and festive design in keeping with your brand image, your audience will be stimulated by it and prompted to buy your products online.
- Optimize, Optimize and Optimize!
Remember that one of the best ways of increasing your visibility is by frequently adding content and to have it optimized. SEO is a great way to make people follow you. Use the right primary and secondary keywords, the proper tags and meta tags. Know how to distribute your keywords in your content. And a last piece of advice that you should keep in mind: More than 50% of consumers buy using their smartphones. In other words, you have to optimize for mobile also, and you have to do it the right way.
- Keep It Simple!
During the holiday season, people are often stressed with the idea of having to find the perfect gift for their close ones. In fact, looking for the perfect gift can quickly become a stressful activity. Your guiding principle for your online store could take the following form: “As easy as possible, as practical as necessary and as fast as lightning.” If you put these words into action, you will make everything easier for your potential customers.
- Social Media Platforms Are Always a Great Idea
In 2022, more than ever, social media are an excellent source of traffic. This statement is particularly true during the holiday season. Try to think about using the social sharing buttons for Facebook and Twitter. In addition, don’t miss an opportunity to add your featured products on Instagram; they will be seen by the general public. Remember that conversion rates continue to be significant on social media.
- Don’t Let Your Guard Down: Think About Page Load Time
Since web traffic increases considerably during this time of the year, anticipate the changes and optimize the page load time on your website. Bear it in mind, because this year it’s said that more than 53% of consumers will do their shopping online. Using Google Page Speed, check if the page load time of your content pages is fast.
- Customers Are Key
It’s not only a matter of selling your products online; you must also communicate with your customer base. Maintain contact with your clients through social media. You want them to know that you are there to answer their questions and comments.
- Keep a Well-Stocked Inventory
Since the pandemic and the supply chain disruptions that came with it, your products might have become more difficult to find on the market. If you take into consideration that the holiday season is a favourable time for sales, you should accordingly make sure, before it’s too late, that your inventory is well stocked.
Why not set up online discounts? You could offer free delivery, promo codes, gift certificates, etc. By doing so, you will encourage your customer base to buy your products. Moreover, the holiday season is an ideal time for discounts of all sorts.
- Make Your Online Store and Your Social Media Lively and Energetic!
It is said that the holiday season is the best time of the year for increasing your visibility. It is a festive time, so why not decorate your online store and your social media accordingly? Be creative and show to your customers that you are thinking about them. Give free rein to your imagination!
- Be Ready for January 2023!
Finally, always think ahead. When your customers buy your products, give them a discount for January. If this special offer is the slightest bit attractive to them, you can count on them being back on your online store in January.
In short, be proactive actors online, including on social media. Let the holiday season open new doors for you in terms of positioning. Digital marketing is a great way to end this year and to be off on a strong start in 2023.
For all your digital activities, trust a talented and experienced team. Amauta Marketing is there for you.