LinkedIn Advertising
improve your conversion rates and generate thousands of leads
LinkedIn is the social network of choice for professionals. It has more than 500 million users worldwide and a high level of adoption in developed countries. Users trust LinkedIn and have created their contact network within the platform, and many of them access it every day.
They’ve also disclosed their professional profile on the site including:
- What position they hold in their current company
- What positions they’ve held in former companies
- What studies they’ve undertaken
- What skills they’ve acquired
All this information means that LinkedIn is now the most extensive social network for professionals in the world and that it contains more detail about the user’s professional profile than any other platform.
LinkedIn has an advertising platform called the Campaign Manager, which is highly developed and has multiple ad formats:
- Sponsored image content ads
- Carousel ads
- Text ads
- Video ads
- Dynamic ads
- InMail ad format
Most of these ad formats allow the use of a Lead Generation Form that lets you improve conversion rates and generate thousands of leads. LinkedIn also has more than 15 targeting options based on user attributes, which allow you to reach almost any professional audience imaginable.
To explain each ad format and targeting options, and give you a few ideas on how to use LinkedIn Advertising to achieve your goals, we can provide expertise on the following:
- Uploading email lists and companies to create audiences to target
- Directly importing an audience from any supported CRM
- Enhance B2B marketing efforts for thousands of advertisers
- Precisely define your audience to refine your entire content strategy to be more relevant
- Accompany and manage users on their journey through each distinct phase of your sales funnel
- Measurement, analysis, and optimization of your advertising campaigns to achieve your desired results
Remember, with typical LinkedIn campaigns you can expect to see results in the first 3 months.
Give us a call or send us an email. We will be delighted to talk with you and help you USE LinkedIn to get the most out of your advertising investment.
