LinkedIn is the social network of choice for professionals. It has more than 500 million users worldwide and a high level of adoption in developed countries. Users trust LinkedIn and have created their contact network within the platform, and many of them access it every day.
They’ve also disclosed their professional profile on the site including:
- What position they hold in their current company
- What positions they’ve held in former companies
- What studies they’ve undertaken
- What skills they’ve acquired
All this information means that LinkedIn is now the most extensive social network for professionals in the world and that it contains more detail about the user’s professional profile than any other platform.
LinkedIn has an advertising platform called the Campaign Manager, which is highly developed and has multiple ad formats:
- Sponsored image content ads
- Carousel ads
- Text ads
- Video ads
- Dynamic ads
- InMail ad format
Most of these ad formats allow the use of a Lead Generation Form that lets you improve conversion rates and generate thousands of leads. LinkedIn also has more than 15 targeting options based on user attributes, which allow you to reach almost any professional audience imaginable.