Pay-per-click (PPC) advertising is a popular type of online advertising where you pay the host, i.e. Google, to list your advertisement on their website on pages relevant to your ad. Instead of using SEO to climb the ranks of search results page, Google allows you to simply bid for placement atop the search results for certain combinations of keywords. That means Google Ads can offer you plenty of value. Too good to be true? Well, it’s easy to waste money on the wrong keywords or overpay for a click that’s not going to convert into a sale. And that’s where you need the Google Ads experts at Amauta Marketing to avoid costly mistakes and wasted opportunities.
We work directly with you through the following steps:
- Set realistic goals based on your needs and budget
- Identify the audiences and demographics you need to target
- Identify targeted keywords and smart bids for best results
- Test campaigns in real time to bring more valuable traffic to your site
- Help you expand into lucrative new markets and advertising mediums