Display advertising is a method of attracting the audience of your website to take a specific action. The user is encouraged to click-through to a landing page and take action i.e. make a call, a purchase, or fill out an information request form. Great display ad campaigns put together compelling ad creative to attract your ideal audience and break through the clutter. With dynamic remarketing, you can reach the visitors with your ads about the specific product or service that they saw or took interest in previously. Display campaigns come in a variety of formats including, banner ads, interstitial ads, rich media and video ads. Your display ads should always work in tandem with your SEM funnel and PPC campaigns.
To build your campaign, we work directly with you to develop the best strategy to achieve the following:
- Building your brand and top-of-mind awareness
- Generating leads by offering a lead magnet
- Attracting abandoned users/customers through retargeting
- Nurturing leads through the buying process