Conexa
“Our international specialization and expertise require our strategic digital partner to have a very good understanding of our target clientele of entrepreneurs. Amauta Marketing was able to brilliantly meet the challenge of reaching this clientele in French, English and Spanish and quickly allow us to reach the objectives we had set.”
Michael Schwartz, Co-founder, Conexa
Co-founded by Jérôme Blanchet and Michael Schwartz, Conexa has become a key player for entrepreneurs wishing to immigrate to Canada.
As an immigration consulting firm specializing in immigration programs across Canada, Conexa assists candidates in all aspects of their immigration process, from the integration of their business project to their personal transition. Conexa also offers its clients the benefit of its knowledge, resources, and network to ensure that government requirements are met to ensure the success of the business project and the integration of the new candidate into the host society.
“Our international specialization and expertise require our strategic digital partner to have a very good understanding of our target clientele of entrepreneurs. Amauta Marketing was able to brilliantly meet the challenge of reaching this clientele in French, English and Spanish and quickly allow us to reach the objectives we had set.”
Michael Schwartz, co-founder, Conexa
Background
Disappointed and dissatisfied with the low number of leads generated by its digital activities, Conexa, one of the leading immigration consulting firms specializing in immigration programs across Canada, wanted to give itself a major boost to be at the forefront and better reach its target clientele internationally.
Challenge
Our challenge was to turn things around and significantly increase the quantity of leads, but more importantly their quality, while decreasing their acquisition cost. Fortunately, we could count on our team and its unmatched production capacity.
Solution
A complete revision of the digital strategy with an international scope was necessary from the start. This new strategy resulted in a new creative that was more precise and perfectly adapted to each of the three languages used, while respecting the cultural sensitivities of the different entrepreneurial clients targeted. Finally, a much tighter management of these digital campaigns allowed us to quickly achieve impressive results.
Results
After three months, Conexa has seen a substantial increase in the number of leads while the cost of acquisition per lead has decreased significantly.
Here are some performance results:
- Increased the number of leads by 343% after three months
- Reduced cost of acquisition per lead by 86%
- Significant improvement in lead quality
Our expertise and the quick intervention of our team allowed Conexa to reach its objectives precisely and quickly and to reach the client of entrepreneurs wishing to immigrate to Canada. We are continuing this path by aiming ever higher and in an ever more visible way to ensure that Conexa achieves its desired impact.