Amauta Marketing has undertaken the complete redesign of Espace Garage Plus website. Established in 2006, Espace Garage Plus is the first company in Quebec exclusively specialized in the design and makeover of residential garages.

The new Espace Garage Plus website was designed to allow for the renewal of user experience from an ergonomic standpoint, content access and navigation by presenting services, products as well as a selection of makeovers designed and executed by the company. Besides a blog, the website also showcases a product and accessory catalogue easy to consult. Finally, Amauta Marketing is also in charge of the SEO strategy and management of the Google Ads campaigns.

One of the fundamental values of Amauta Marketing is to get involved, to show social responsibility and support the right causes. Few things make us as happy as developing partnerships which go further than traditional commercial relationships. Therefore, we are very proud to be part of the creation and launch of La Maison des Amériques!

Our role in the launch of this project was, as you can imagine, to create the website, as well as giving marketing advice. It has been not only an honour, but also a pleasure to work alongside this innovative and talented team.

A bit of information on this extraordinary project: “La Maison des Amériques is the meeting place of the Quebec Latin-American community and for anybody wishing to be in contact with it. La Maison des Amériques provides social orientation as well as cultural activities and business development opportunities in a warm ambiance and with a personalized, diversified approach all in one place. We regroup, around our special and daily activities, a large gathering of the Quebec Latin-American community as well as a large representation of citizens and visitors interested to create a living space where culture, knowledge, products and services are presented and offered by the natives of this continent. La Maison des Amériques’ mission is to become the central meeting point of the Quebec Latin-American community by offering social orientation, cultural activities and business development opportunities. We base it on experience acquired abroad by members of our community to facilitate the integration and personal journey of Latin-American immigrants to Canada.”

Amauta Marketing strongly invites you to visit the La Maison des Amériques website! It is not everyday that a brand-new house with an entrepreneurial, social and cultural vocation comes to life. And we are very proud to have contributed to its creation!

In February 2019, Google owned 92.81% of the Canadian search engine market share. A number that cannot be ignored when one is concerned about optimization. In North America, Google completely dominates its three main competitors: Bing (4.17%), Yahoo (2.07%) and DuckDuckGo (0.66%).

 

A quick ascent

At the end of 2018, Google celebrated its 20th anniversary. Since its launch, the company has grown almost exponentially. “When Larry Page and Sergey Brin founded Google on September 7, 1998, they had four computers, their ingenuity and $100,000 […] Then years later, the giant had 20,000 employees and a market value of $150 billion US dollars”, as per TVA Nouvelles in 2008. Another 10 years has passed, and the number of employees is now more than 72,000. The market value of this Mountain View, California company now reaches $570 billion US with $19.5 billion US in profits. That makes it difficult for the competition to keep the pace. If one surveys multilanguage search engines in the world, there are about ten and only four to be taken seriously: Yahoo and Bing, the two most important, have formed a partnership. In Canada, search engine options also include DuckDuckGo, MSN, and Baidu, all of which are far behind in market share.

 

The keys to success

What do you attribute to Google’s success as a search engine? Mainly because of the research and development investment by Google to better understand Internet users and their search habits. From personalized search to semantic analysis of query with a ranking system, Google is undeniably the leader. By adopting a culture of continuous improvement, the search engine regularly updates and improves its algorithm. Furthermore, Google was one of the first to present its search results in a clear fashion embellished with visuals and photos, appealing to the laziest and least technologically inclined among us.

Finally, the company offers a complete range of products to facilitate search and provide better results: Google Maps, Street View, YouTube, Google Flights, Knowledge Graph, etc.

The fact remains that Google is THE standard today in optimization and it is imperative to speak its language and learn how to take advantage of its power for your own business goals. Do not hesitate to get in touch with one of our experts for an orientation session!

 

Artificial Intelligence (AI) helps Google Ads to improve advertising performance. Even better, Google now uses AI to show ads and to automatically send results to your company account.

Choosing and verifying ad location

Artificial intelligence is a way to enhance human intelligence with the help of powerful computers. By combining AI with your ad campaign data and history, for example lead location, conversion timeframe and keywords at the source of conversion, you will get incredibly effective suggestions. The idea is to determine which ads work best.

At the beginning of 2018 Google Auto Ads was launched to help you monetize your online content. This software uses machine learning to position the ads at the best location on a web page. Then in April 2018, Google improved Auto Ads by using AI to strengthen controls and help avoid ads being shown in association with controversial content.

Suggesting ads from AI

Google has announced to advertising and marketing teams that it was starting to show ads to companies based on AI learnings. The objective was to identify which ads are better suited to bring the best results. These ads are now delivered to a company’s Google Ads account. If you leave your account on automatic pilot, these ads will be automatically generated every 14 days. You can see the obvious benefit of convenience, but keep in mind that you can decline this functionality and use analytics to make your own decisions. This way you can manage your ad campaign yourself.

Google’s objective is to encourage clicks. But getting more clicks for Google doesn’t automatically mean more customers and sales for your company – those are likely your objectives. That’s why human interaction is also valuable.

It is essential that you keep watching and analyzing your conversion rates and discuss with your team. Even though AI is useful, don’t overlook your own intelligence and strategy. Your sales depend on it.

To explore this deeper, get in touch with our team at Amauta Marketing.

2019 has just started and with it comes a series of innovations. Digital marketing keeps on quickly evolving, not only with the help of emerging technology, but also because of new demands from consumers.

Here are the essential five trends :

  1. Large scale personalization

Customer acquisition and retention increasingly depend on the quality of data you have on their profile. To attract new clients, segmentation techniques remain effective, but obtaining data on life stages instead of demographics can help you identify subgroups with similar habits. Mass personalization is the result where data and artificial intelligence work together.

  1. Big Data and Artificial Intelligence

Structured data (easily searchable patterns) are now being challenged by more and more unstructured data online (videos, images, social media postings). This vast amount of big data can make analysis a challenge. However, in 2019, advances in artificial intelligence are making the analytics easier and help develop digital marketing tools for the future. Stay tuned!

  1. The breakthrough of chatbots

To accompany your customers online experience, and answer frequent questions immediately, personal assistants, or chatbots, are growing in popularity. First seen in 2017 and 2018, chatbots will become a common presence on websites this year. To learn how to install and use chatbots effectively, get in touch with us.

  1. Vocal Search

Another trend that is gaining momentum: requests by voice input. The increasing use of digital assistants in the home make using voice commands a part of everyday life for many consumers. This is a functionality you should consider if you want to stay current with consumer habits. To properly introduce this technology, you will want to tweak your SEO strategy. For more information, get in touch with us and we can take you through the details.

  1. Local Influencers

Finally, using influencers is still worth considering in 2019. The real trick, is to use local influencers. Unless you are a multinational, or well-established e-commerce company, your marketing will be focussed locally. Look out for local influencers in your market region and consider establishing a partnership.

There is plenty to think about for the new year! Take some time to consider what might be best for your situation, but keeping up with your consumer’s habits is paramount to long-term success. Happy 2019!

 

For all those who own a store, a commercial business or a restaurant, Google My Business is indispensable. In fact, even if you provide services in a certain geographical zone without brick & mortar, Google My Business could also be very beneficial.

Google My Business (GMB) has been around since June 2014. This free service allows you to create a business listing on Google Maps and provide key information to your potential or existing clients and ways they can connect with you. Some think that 50% of all smart phone searches are with a local address and we all know most Internet searches are done through Google. By being one of the main suppliers of this kind of service, Google My Business offers also other advantages:

  1. Attract local clients

By supplying your business address or your business region in Google My Business, you will attract numerous local customers. This gives you more opportunities to retain them because of your proximity, convenience and ability to meet face to face allows you to establish a close relationship.

  1. Improve your search engine optimization (SEO)

Your presence on Google My Business gives you better positioning in Google searches because the tool participates to the search engine optimization (SEO) of your brand. Be meticulous and provide exactly the same information (company name, coordinates, etc.) in all the optimization tools to facilitate the job of the search engines.

  1. Communicate on multiple channels

Google My Business is an added communication channel to your website. Post your business hours, add photos – for example the front of your business – publish videos from your YouTube channel or organize virtual visits with Business View to diversify your content. You can also do live chat.

The tool allows your clients to leave a comment on the products or services sold by your company. Be sure to reply as often as possible: it shows your sense of service and commitment. Responding to a negative comment by offering a solution will considerably improve your brand image.

  1. Analyse Internet users

The Insight tab allows you to access multiple analytics to verify your company’s visibility (how many times the information has been seen), the audience (by age, sex and country), and your target’s interactions (how they reacted to published content). The insightful dashboard features all functionalities.

Easy to use, Google My Business can also be included in a global optimization strategy. In that case, it is important to take the time to analyze your current digital situation, your objectives and the means that you wish to implement. Amauta Marketing can help you solidify all of this in an efficient way. Let’s get in touch!

 

 

Investing in the search engine optimization of your website (SEO) hasn’t always been popular. Surprising, even though SEO essentially guarantees you a digital presence that is highly effective at attracting new customers. Here are 4 key advantages:

  1. An optimized and naturally searched website gives a professional and trustworthy brand image. By offering Internet users relevant, high quality content and indexing your content correctly, you attract valuable users who prefer to avoid the paid search results links and go directly on websites that rank highly in organic results. This builds trust and can lead to a loyal customer base.
  2. Optimization lets you learn the habits of your visitors. By tracking a user’s path through your website, you can identify important keywords for them and combine them with the information supplied by Google keywords generator. You can even influence their path by improving the internal structure of your website as well as its internal and external links.
  3. A good natural search ranking should not be impacted by a Google algorithm change. In August 2018, Google modified its algorithm (called the Medic update, because it concerned websites linked to health primarily, but in the end, it impacted all websites) creating panic for many websites. A regular optimization, based on quality content and solid technical indexation, allows you to stay on top of any shift in the landscape.
  4. SEO is easy to measure and is profitable. With the help of Google Analytics, you have access to a variety of data and diagrams, displaying your website activities, as well as your visitor’s behaviours. Bringing in an SEO specialist will save you time by analyzing this data and advising you how to best exploit this information to develop a digital strategy to meet your business goals.

To improve the value of your website, don’t turn your back to SEO. It’s a proven way to elevate your brand, expand your business reach and support your web marketing campaigns. To take advantage of the power of SEO, ask us for more information.

 

Working with a Google Partner Certified agency is a big advantage. In 2018, Amauta Marketing has once again earned its Google Partner certification to the pride of our whole team and the benefit of our clients.

  1. Recognized expertise

Working with an agency that is Google certified proves that your agency has the technical skills and expertise necessary to effectively use Pay-Per-Click (PPC) and Google Ads campaigns. Certified Members have been evaluated and are proficient at Google best practices.

  1. Masters of all the tools and features

Google Ads campaigns can become fairly complex depending on your business objectives. Google Partner Certification ensures that the agency is familiar with all the different options and tool configurations to give you optimal results, the best quality, at the right cost.

  1. Quality of service verification

Google regularly audits your Google certified agency through performance follow-ups to ensure that you get the best possible service for your Google Ads campaigns. This allows you to invest wisely, knowing that your interests will be the highest priority.

  1. Access to personalized advice

One of the main benefits of working with a certified agency, is that you have quick access to a Google representative who can answer all your questions, whether it be technical or account management.

  1. All the latest advancements

Finally, Google Partner Certification allows your agency to be aware of the latest feature developments or apps and make them available to you before your competition. An excellent way to be at the leading edge of the market.

So, do not hesitate and discover all that Amauta Marketing can offer you.

 

In online advertising there are two opportunities you should be aware of. First, YouTube has become a powerful and popular opportunity and remarketing may be a tactic you are not taking advantage of. Here’s how to get the most of these strategies.

Link your Google Ads account to your YouTube channel

It’s the number 2 search engine in the world and it’s growing. In 2018, YouTube had 5 billion videos are screened each day and its mobile revenues have doubled over the last 3 years. As well, 60% of people prefer watching video content online versus television and YouTube attracts a large contingent of these viewers. If you have a company Google ads account, you automatically have a YouTube account. However, you should create a YouTube channel as well, and link your Google Ads account to your channel. It only takes a few clicks to get it done. Once linked, you can align your ads and video campaigns and analyze the results with the help of Google KPI (Key Performance Indicator).

Target your audience

Before you launch a campaign, carefully choose your target audience. Many criteria allow you to define a target audience: interests, lifestyle, specific demographic data (age, hometown, gender) or a theme which relates to your products or services. Then study the keywords used by Internet users in their searches. You can also use remarketing to target users who have already shown interest in your products or services – they have been on your website for example – and make another impression on YouTube by showing a video ad from your brand. This helps improve your offer memorization rate with users. But be cautious not to repeat an ad too often.

Pick an ad format

There are a variety of YouTube ad formats available. The most interesting, we think, is the Instream format of TrueView type ads. It is a short ad from your company which appears as a video at the beginning (pre-roll) or in the middle (mid-roll) of video content which can be skipped by the user after 5 seconds. You only pay if the user watches 30 seconds or more of your ad.

Contrary to what you might think, skippable ads have better performance than those that cannot be skipped because the user has the choice and does not become frustrated. Result: only the good ads are rewarded. It is essential to be convincing and to communicate your main message and brand name in the first 5 seconds.

For more details and to further explore this topic, the Amauta Marketing team will be delighted to answer your questions.

Digital technologies never cease to evolve at a rapid pace. How can you ensure that your website is still a competitor in the race? By making 5 key changes for the benefit of your visitors, your brand image, and your business goals. Here are the steps to consider:

  1. Secure your website

It is now essential that the URL address of your website starts with “https”. Google algorithms take that into account and if you do not make this update, your website is running the risk of not ranking highly on search engines. Also consider the loading speed of your website. It shouldn’t take more than 2 seconds.

  1. Play the proximity card

Customers love to do business with local companies. Clearly indicate your address or the name of the city where your company is located. You can also create a company page with the Google My Business free geo-tracking service, used often by smartphones. Remember, make sure you can always be easily reached by telephone or email.

  1. Offer a one-of-a-kind service

You are only one click away from your competition. Today, you have 2 to 3 seconds to entice the Internet users and 8 seconds to convince them to stay on your website. Offer a one-of-a-kind service and the benefits of it. You can mention your experience, certifications and showcase your customer testimonials.

  1. Provide clear information and a variety of content

People consume content differently depending on the time of day or their needs. Think of offering clear information in a variety of formats, including texts, photos, or short videos (not more than 1 minute each). Display very clearly call-to-action buttons to avoid user impatience.

  1. Improve your SEO

To generate organic, or natural, search results of a website, Google uses more than 200 criteria. To keep your website high in the rankings takes some expertise, and you need to pay attention to your SEO strategy. Well-managed Google Ads campaigns improve your SEO knowing that 90% of Internet users searches are done on this search engine.

Wanting to know more? Get in touch with us to discuss this further.