Landing Page Optimization: Tips for Higher Conversions

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Getting traffic to your website is one thing, but turning that traffic into conversions is an entirely different game. Your landing page, the first point of contact for your visitors, plays a crucial role in this process. It’s more than just a fancy design – it’s about crafting an experience that leads visitors down the desired path. If you’re looking to increase conversions, here are some effective landing page optimization tips to consider.

Understanding Your Audience

The key to a successful landing page lies in understanding your audience. This requires in-depth knowledge of who they are, what they want, and how your product or service can meet their needs.

  • Conduct market research to gather demographic and psychographic data
  • Create buyer personas to help you target your content
  • Regularly gather feedback from customers to refine your understanding

Crafting a Clear Value Proposition

Your landing page must succinctly communicate the value your product or service provides. It needs to address two essential questions: “Why should I care?” and “What’s in it for me?”

  • Highlight the benefits, not just the features, of your offering
  • Use clear, concise language that speaks directly to your target audience
  • Include social proof like customer testimonials or industry accolades

Creating a Compelling Call to Action (CTA)

Your CTA is the primary action you want visitors to take. Whether it’s signing up for a newsletter, making a purchase, or downloading a resource, your CTA should be compelling and clear.

  • Use action-oriented language
  • Make your CTA button stand out with a contrasting color
  • Keep your CTA above the fold, so it’s immediately visible when someone lands on the page

Optimizing the Design and Layout

An uncluttered, visually appealing landing page can greatly enhance the user experience, leading to higher engagement and conversions.

  • Use a clean, minimalistic design that focuses on the main message
  • Break up text with bullet points, images, and white space for easy reading
  • Use colors and fonts consistently with your brand image

Improving Loading Speed

In today’s fast-paced world, a slow-loading page can be a conversion killer. In fact, a delay of just one second can lead to a 7% reduction in conversions.

  • Optimize images and videos to reduce file sizes
  • Use a reliable hosting service
  • Regularly test your page’s loading speed and make necessary adjustments

Implementing A/B Testing

The process of landing page optimization is continuous. You should regularly test different elements of your page to see what works best.

  • Try out different headlines, CTAs, images, and layouts
  • Use an A/B testing tool to compare performance
  • Implement the changes that lead to higher conversions

Leveraging Analytics

Data should be at the heart of your optimization strategy. Regularly tracking and analyzing key metrics can provide valuable insights.

  • Monitor metrics like bounce rate, conversion rate, and time on page
  • Use tools like Google Analytics to track user behavior
  • Refine your strategy based on the data

In conclusion, optimizing your landing page is about more than aesthetics. It’s about creating a clear, engaging, and user-friendly experience that meets your audience’s needs and prompts them to take action. Use these tips to transform your landing page into a powerful conversion tool. After all, your landing page is not just the first impression of your brand – it’s the stepping stone to customer conversion. Keep refining, keep testing, and most importantly, keep your user’s needs at the center of it all.

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Mobile Optimization: Why It’s Essential for Your Website’s Success

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In the digital landscape, mobile optimization is a non-negotiable necessity. But why is it so crucial for your website’s success? Here are the key reasons:

1. Mobile Users Are Everywhere

In the contemporary world, nearly everyone owns a smartphone. In fact:

  • More than 50% of all web traffic comes from mobile devices.
  • On average, people spend over 3 hours per day on their smartphones.

If your website isn’t mobile-friendly, you’re ignoring a vast potential audience.

2. Superior User Experience

A mobile-optimized website provides a superior user experience. Here’s why:

  • Easy Navigation: Mobile-optimized sites have simple, intuitive interfaces that make navigation a breeze.
  • Quick Load Times: Mobile-optimized sites load faster, reducing the risk of users bouncing off due to impatience.
  • Readability: Text and images are sized appropriately for smaller screens, making content easier to read and engage with.

3. Better SEO Ranking

Search engines like Google prioritize mobile-friendly websites. This means:

  • Google’s mobile-first indexing means the mobile version of your site is what gets indexed and ranked.
  • If your website isn’t optimized for mobile, it will likely rank lower in search results, resulting in less organic traffic.

4. Increased Engagement and Conversions

Mobile optimization plays a significant role in user engagement and conversions.

  • Users are more likely to interact with a mobile-optimized site.
  • Mobile-friendly websites typically see higher conversion rates, as users can easily navigate the site and complete desired actions.

5. Staying Competitive

In the cutthroat world of digital marketing, staying competitive is vital.

  • If your competitor’s site is mobile-friendly and yours isn’t, guess which one users are more likely to visit?
  • Having a mobile-optimized site shows your business is modern, up-to-date, and customer-centric.

6. Future-Proofing Your Business

Mobile technology is only going to become more prevalent. Therefore:

  • Investing in mobile optimization now prepares your business for the future.
  • As new mobile devices and technologies emerge, a mobile-optimized site is more likely to be compatible with them.

In the digital age, your website isn’t just a part of your business—it is your business. Mobile optimization is no longer a luxury; it’s an essential part of website success. By ensuring your website is mobile-friendly, you are not only improving the user experience but also boosting your SEO ranking, increasing engagement and conversions, and staying competitive in your market. Future-proof your business by investing in mobile optimization now.

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E-commerce SEO: Strategies for Boosting Online Sales

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In the current digital era, it is crucial for companies of all sizes to have a strong online presence. E-commerce is a booming industry as more and more customers turn to the internet to make purchases. It can be challenging to stand out from the competition, though, with so many online shops competing for customers’ attention, an accurate E-commerce SEO can help with that.

The strategies and tactics used to raise an online store’s visibility and position on search engine results pages are known as SEO (SERPs). E-commerce companies can increase their website traffic, online visibility, and ultimately, online sales by optimizing their website for search engines.

Here are some easy methods for increasing e-commerce sales online:

Conduct keyword research to find the words and phrases your target market uses to find products similar to yours. You can increase your chances of appearing higher in search engine results pages for these terms by incorporating these keywords into the content of your website.

Modify the content and organization of your website to make it more relevant and readable for both users and search engines. Page titles and meta descriptions should be optimized, header tags should be used to organize content, and related content should be linked to both internally and externally.

Create a mobile-friendly version of your e-commerce website. This implies using a responsive design that adapts to various screen sizes, speeding up page loads, and making sure that your website is simple to use on a mobile device.

Local SEO can be an effective tool for e-commerce companies with a physical location to draw in local clients. For example, you might want to optimize your website and online listings for terms like “near me” or the name of your city or town.

Increasing online sales requires offering a fantastic user experience. This covers everything from the look and feel of your website to the checkout process and ease of navigation.

Utilize social media to increase online sales by directing traffic to your e-commerce website. You can increase brand awareness and attract prospective clients by producing and sharing interesting content on social media platforms.

By putting these straightforward e-commerce SEO techniques into practice, you can raise your online store’s visibility and ranking, draw more visitors to your website, and ultimately increase your online sales.

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SEO for Local Businesses: How to Rank Higher in Google Maps

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Small business owners understand the value of being visible to potential clients in their neighborhood. After all, local clients are more likely to become recurring clients and to refer your company to their friends and relatives. The internet presence of your company must be optimized for local search engines like Google Maps due to this fact.

One of the most well-liked local search engines is Google Maps, which enables users to discover businesses depending on their area. It’s a strong tool that can help enhance traffic to your company and your possibilities of bringing in additional clients. Here’s how to boost your local SEO and rank higher in Google Maps.

1. Take control of your Google My Business profile
Claim your Google My Business listing as the first step in optimizing your company’s web presence for local search engines. This is a free service that enables you to change your company’s contact information, including your address, phone number, and website URL.

Once you have claimed your listing, be sure to fill in all the necessary details, including your business’s hours, contact details, and images. You increase your chances of having your business show up in local search results by providing more information.

2. Improve the Information About Your Business
Maintain the accuracy and timeliness of all the data on your Google My Business listing. Your company name, address, contact information, and website address are all included. To ensure consistency and raise your search engine rankings, it’s crucial to use the same data across your website and other online directories.

Additionally, be sure to include relevant keywords in the name, description, and website of your company. If you run a bakery, for instance, you might use terms like “bakery,” “pastries,” and “cakes.”

3. Encourage client testimonials
A significant factor on your Google Maps ranking are customer reviews. Your position in search results will increase based on how many good ratings you have. When a consumer has a favorable interaction with your company, encourage them to post a review by asking them to do so. Your website and email signature can both contain links to your Google My Business listing.

4. Include images and videos
Videos and images might also help you rank higher on Google Maps. Make sure to include high-quality images of your company, your goods, and your services. Additionally, you can include videos that highlight your company and the services you provide.

5. Follow up on reviews and reply
It’s critical to keep an eye on reviews and reply to both favorable and unfavorable ones. While responding to negative reviews provides you the chance to fix any concerns and enhance your business, responding to positive reviews demonstrates your appreciation for your clients.

6. Employ local keywords
Your website’s content and metadata can benefit from including local keywords to raise its Google Maps ranking. For instance, if you run a bakery in Los Angeles, you may utilize keywords like “best bakery in Los Angeles” or “Los Angeles bakery.”

7. Get Backlinks
Backlinks are links pointing to your website from other websites. You will rank better in search results if you have more backlinks of excellent quality. You can obtain backlinks by posting as a guest on other websites, producing excellent content that attracts links from other websites, or making use of internet directories.

In conclusion, it’s critical for small company owners to optimize their website for local search engines like Google Maps, by using these suggestions.

SEO for Local Businesses: How to Rank Higher in Google Maps

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What Does the Future Hold in Terms of Digital Advertising?

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No matter the sector, it’s never too early to get ready for the coming year. It’s even truer when we’re talking about web marketing, a field tied to the frenetic pace of the internet, which is itself constantly changing.

At Amauta Marketing, a leader in the web marketing sector in Laval, we’re there to help you see what the future holds for 2023, in terms of digital advertising.

Social Media Will Continue to Be Important

Since their humble beginning a few decades ago, social media have greatly evolved. Today, they are a daily reality that seems to follow us wherever we go.

However, analysts have recently noticed that consumer trust in social media is declining. It has led some people to worry over the advertising weight of social media.

Then again, this decline in consumer trust doesn’t mean that social media are not an important choice with respect to digital marketing. Even with a decline in consumer trust affecting them, social media will remain critical players in the coming years.

In terms of digital advertising, it’ll always be crucial to have a strong presence on social media so that you are visible and can show your products to as large a public as possible.

However, it could be that the social media platforms to prioritize are going to be different in 2023 than in previous years. For instance, though we notice a significant decrease in Facebook’s popularity, TikTok is in its prime.

Quick and Fast Are at the Forefront

Digital advertising must go straight to the point.

With TikTok and its short video format that take a larger and larger size of the market, it’s evident that the trend is toward the shortest and clearest message.

The amount of time during which we can hold the attention of an audience is going down. Ad length must follow this trend to ensure maximum effectiveness on the widest possible market.

Messages must be simple and effective if they are to be efficient marketing tools on modern digital platforms.

The Beginning of the End for Third-Party Cookies

Third-party cookies are cookies that are generated by a different website than the one we visit. Their goal is to follow a user across the internet.

Though the official end of third-party cookies on Google platforms has been postponed to 2024, it’s important to start thinking about what’s next. With many other browsers already blocking third-party cookies, Google’s decision will be the final nail in the coffin for this form of tracking.

Therefore, even if the end of this tracking method is scheduled for next year, it’s essential to start the transition as soon as possible.

Many tools used in web marketing use third-party cookies to maximize performance. They will produce less results and some tools will simply stop working.

Consumer Experience as a Top Priority

Artificial intelligence and most algorithms are optimized to do the same thing: Create the best possible experience for the user.

For example, during 2022 SEO updates put the emphasis on the most useful content for users. Moreover, longer content is popular with search engines. This strong trend will continue for the next few years.

With this trend toward user experience as the main focus of algorithms, it’s important to do marketing that focuses primarily on clients and the quality of their experience.

Don’t Underestimate the Old Stuff

When we see all these new platforms, ideas and concepts, it’s easy to end up not knowing which way to turn. The digital world is constantly changing, but that doesn’t mean we have to drop the classics.

Podcasts are a great example. They’re a form of entertainment that seems to go against the idea of speed, yet they are still there and very much alive.

Indeed, it’s not because several new platforms are increasing in popularity that we have to leave behind the ones that have proven themselves over the years.

All these big ideas are important, yet they’re only a few examples of the many things to consider in connection with digital advertising in 2023, which is just beginning.

If you don’t want to worry about all this, trust the experts. For all your web marketing needs, turn to our devoted and experienced team of professionals. Amauta Marketing is there for you!

Don’t wait until potential clients slip through your fingers; contact us today!

 

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Optimize Your Online Business During the Holiday Season

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The holiday season is a great, beautiful time of the year. It’s the ideal moment to increase your activities and sell your products online.

Amauta Marketing, one of the leading players in the digital marketing sector in Laval, in the Greater Montreal area, has come up with ten tips for boosting your online activities around the 2022 holidays.

  1. Be Creative—Think Outside the Box!

To be successful with your online sales, it’s important to stand out with new and creative marketing campaigns. You shouldn’t only rely on creating banner or digital ads, but also and especially, on setting up an engagement campaign to attract your customer base to your website and online store.

If you have an attractive and festive design in keeping with your brand image, your audience will be stimulated by it and prompted to buy your products online.

  1. Optimize, Optimize and Optimize!

Remember that one of the best ways of increasing your visibility is by frequently adding content and to have it optimized. SEO is a great way to make people follow you. Use the right primary and secondary keywords, the proper tags and meta tags. Know how to distribute your keywords in your content. And a last piece of advice that you should keep in mind: More than 50% of consumers buy using their smartphones. In other words, you have to optimize for mobile also, and you have to do it the right way.

  1. Keep It Simple!

During the holiday season, people are often stressed with the idea of having to find the perfect gift for their close ones. In fact, looking for the perfect gift can quickly become a stressful activity. Your guiding principle for your online store could take the following form: “As easy as possible, as practical as necessary and as fast as lightning.” If you put these words into action, you will make everything easier for your potential customers.

  1. Social Media Platforms Are Always a Great Idea

In 2022, more than ever, social media are an excellent source of traffic. This statement is particularly true during the holiday season. Try to think about using the social sharing buttons for Facebook and Twitter. In addition, don’t miss an opportunity to add your featured products on Instagram; they will be seen by the general public. Remember that conversion rates continue to be significant on social media.

  1. Don’t Let Your Guard Down: Think About Page Load Time

Since web traffic increases considerably during this time of the year, anticipate the changes and optimize the page load time on your website. Bear it in mind, because this year it’s said that more than 53% of consumers will do their shopping online. Using Google Page Speed, check if the page load time of your content pages is fast.

  1. Customers Are Key

It’s not only a matter of selling your products online; you must also communicate with your customer base. Maintain contact with your clients through social media. You want them to know that you are there to answer their questions and comments.

  1. Keep a Well-Stocked Inventory

Since the pandemic and the supply chain disruptions that came with it, your products might have become more difficult to find on the market. If you take into consideration that the holiday season is a favourable time for sales, you should accordingly make sure, before it’s too late, that your inventory is well stocked.

  1. Discounts

Why not set up online discounts? You could offer free delivery, promo codes, gift certificates, etc. By doing so, you will encourage your customer base to buy your products. Moreover, the holiday season is an ideal time for discounts of all sorts.

  1. Make Your Online Store and Your Social Media Lively and Energetic!

It is said that the holiday season is the best time of the year for increasing your visibility. It is a festive time, so why not decorate your online store and your social media accordingly? Be creative and show to your customers that you are thinking about them. Give free rein to your imagination!

  1. Be Ready for January 2023!

Finally, always think ahead. When your customers buy your products, give them a discount for January. If this special offer is the slightest bit attractive to them, you can count on them being back on your online store in January.

In short, be proactive actors online, including on social media. Let the holiday season open new doors for you in terms of positioning. Digital marketing is a great way to end this year and to be off on a strong start in 2023.

For all your digital activities, trust a talented and experienced team. Amauta Marketing is there for you.

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SEM: Can Organic Referencing and Paid Search Be Complementary?

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If you’re a web specialist, you are probably aware of the latest vocabulary and acronyms. If not, as a novice, it’s time to become familiar with some of the terms frequently used in the digital world.

As a result of the merger between SEO (Search Engine Optimization), otherwise known as organic or natural referencing, and SEA (Search Engine Advertising), or paid search, the term SEM (Search Engine Marketing) is very often used when dealing with digital marketing.

Combining these two first techniques of referencing, the objective of this SEM strategy aligns in the development of visibility on the web by allowing the advertiser to appear in the first results of the pages of search engines, also called SERP (Search Engine Results Page).

What are the noteworthy differences between SEO and SEA? How do these two SEO techniques complement each other and form SEM? What is the real strength of this combination?

Amauta Marketing, an expert web marketing agency in Laval, with clients in the greater Montréal area and elsewhere in the country, answers these queries.

SEM: Everything You Need to Know About How It Works

What Is SEO?

SEO can be defined as a set of actions implemented by an advertiser in order to optimize its position in the organic results of search engine pages.

The term “natural referencing” takes on its full meaning because no advertising investment is necessary. The result is based on several factors such as the quality of the content, the keywords used, the external links (backlinks) leading to third party pages or the internal linking.

Consequently, this method emphasizes a meticulous and technical work. By its natural or organic aspect, a contrast is established with paid techniques.

What Is SEA?

Depending greatly on your advertising portfolio, this second SEO technique is aligned with the same main objective, which is to increase visibility on the web through a comfortable position on the results of various search engines.

SEA differs from SEO by its immediate but costly benefits. Indeed, as opposed to natural referencing, the principle of this strategy is based on a system of advertisements resulting from a principle of keyword submissions. In this situation, if the marketing campaign is well conducted, your ad can quickly land at the top of the search results.

However, keep in mind that the operation depends fully on the budget allocated to the campaign. Without investment, the traffic to your site will be nil.

SEM: A Global Web Referencing Strategy

SEO + SEA: A Winning Combination

If SEO and SEA appear as two techniques that are opposed in form but similar in content, a complementarity exists between them, giving birth to SEM.

Being perceived as a grouping of digital marketing techniques and not as a single method in itself, the goal of the Search Engine Marketing strategy is to develop the traffic of a website through SEO and SEA techniques.

Indeed, the principle of SEM is based on the fact of being positioned in a natural way in the first results of the search engines in the long term, while optimizing the visibility in a punctual way through paid campaigns and rigorously targeted, provoking an impact in the short term. The role of keywords, common to SEO and SEA, will be decisive.

SMO, The Contribution of Social Networks

Last component of this marketing ecosystem, SMO (Social Media Optimization) gathers actions implemented to increase the visibility of a brand or a company on the web through social networks.

Indeed, in the generation of traffic, social networks can have an impact. YouTube is particularly important in search engine results. It is common to see videos from the platform displayed in the SERP.

Also, let’s not forget that social networks are also responsible for brand awareness and, consequently, for search engine optimization.

Finally, it is possible to conduct advertising campaigns via social networks in order to develop its digital visibility. To do so, many tools exist.

Amauta Marketing, Web Marketing Agency Expert in SEO

Definitely, the control of SEO requires real in-depth skills and a certain experience on the subject. Every company has specific needs, depending on its positioning, its budget and its field of activity.

Amauta Marketing in Laval offers you a personalized accompaniment by setting up the best possible strategy to meet your expectations. Composed of digital experts, the web marketing agency, focused on measurable results, helps you develop your online visibility. These real SEO professionals are waiting for you!

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How to Better Sell Your Website in 2022?

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It’s now a must: any business wanting to drive up its sales must have a digital presence. However, you need to do it the right way to generate additional revenue or good quality leads.

Where to begin? What are the important elements to better sell your website?

Amauta Marketing, an agency specialized in web posting and social media management, aims at the best practices to target and diversify your potential customers on the web.

Add a Blog to Your Website

No matter what product or service you want to promote, it is always possible to write content about it!

Adding a blog section to your website is also a great way to boost your ranking on search engines such as Google and Bing. A good blog post also provides more information on situations where your clientele might need your company’s services.

A well-optimized blog using SEO (Search Engine Optimization) techniques makes your site available to a wider audience of Internet users, who often ask questions to Google… questions that your company may have an answer to!

An effective SEO strategy applied to a website creates a natural search engine optimization of your website through thoughtful content to please Google, which places it higher in search results. If your content is unique and relevant, it will also appeal to readers. This snowball effect often implies more traffic to your site on the long run!

These techniques, combined with interesting content, create an attractive, informative and easily accessible site to anyone with questions related to your field of expertise.

Adapt Your Website’s Display to All Smart Screens

A large portion of web traffic is now on smart devices like our phones and tablets. Therefore, your website should be designed to be responsive to adapt to all web browsers and devices.

A responsive website automatically adapts to any device on which it is displayed. Just think of Facebook, to name an easy example to keep in mind. The website does not display the same way depending on the device whether you are viewing it on a computer web browser or directly on your smartphone, its presentation is not the same.

A website intended to be optimized for all screen sizes is easier to navigate, giving you the chance to better sell your goods and services through your web presence.

Social Networks, A Must for Your Website

You have search engine optimized content, a responsive website, you just need to plan an effective strategy for your social networks!

It’s easy to get lost in the performance indicators suggested by social networks to measure the engagement of your target audience (comments, interactions, etc.). Start by defining a clear objective aiming to guide the content that will end up on social networks. Do you want to give better exposure to your services, increase your brand’s visibility or have a natural connection with your customers? Here is where you can start to think about it.

In addition to diversifying your traffic sources, you will have a good overview of your target audience thanks to the data collected by these social networks. An analysis of this data allows you to get an overall picture of your clientele to better adapt your approach over time.

If you combine interesting content, well adapted to the realities of SEO and a responsive website, easily accessible on social networks, your website will generate more traffic, which translates into more clients and more web traffic.

Amauta Marketing to Assist You from A to Z

If you don’t know where to start or if you want to take your website to the next level, Amauta Marketing helps you express your most complex digital marketing requests and actively respond to them.

Amauta Marketing offers a wide range of services, among which: measurable results, a turnkey website service for small and medium-sized businesses, and much more. If you want to work with a team of seasoned professionals who pays close attention to your needs, look no further!

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5 SEO Tools to Make Your Website Stand Out!

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You manage your own business, and every day, you hear more and more about using SEO to optimize your website and make it perform even better on the Web. In this blog, we examine the most important free tools available on the market, so that you can optimize your SEO activities (Search Engine Optimization).

Located in the heart of Laval, and with clients in Montreal, as well as throughout Canada and internationally, Amauta Marketing gives you the tools to improve your visibility and marketing strategies.

  1. Google Analytics

Google Analytics (GA) is a critical tool for businesses that collects data about the way users interact with your website and displays easy-to-read reports with visual graphics to measure your performance.

These reports include the number of visits to your site, where visitors are based or coming from, at what times they are visiting more often, which pages, etc. This platform also enables you to track activities on social networks and offers advice on how to improve your performance.

  1. Yoast SEO

Yoast SEO is an optimization tool used by nearly 15 million websites and gives you ways to maximize your SEO with WordPress (WP). It helps you optimize your website pages or blogs using keywords and suggests ways to adapt your content in order to make it more visible on search engines.

  1. Google Ads

With Google Ads, you can search for keywords and gain insight into how your audience searches the Web. Over the years, Google’s algorithms have evolved to the point where you now need to keep up with them to produce ever more effective content that draws in traffic.

Now, in 2022, these algorithms are being redesigned to give digital writers an even larger pool of keywords to choose from, as well as the ability to use them in their content. Google Ads not only makes it easier to identify the right keywords, it also presents you with statistics about how effective each of these words are or suggests some really powerful keywords to follow.

  1. Google Search Console (GSC)

The GSC search console provides an overview of what the major search engines think about your website. For most experts in the field, Google Search Console is regarded as one of the most powerful tools on the market. It offers solutions to improve your site’s appearance, site map and much more…

  1. Similarweb

By using Similarweb, you can monitor your competitors’ performance based on the amount of traffic they generate on the Web. It focuses in on the main sources of traffic to your direct competitors and displays the most frequently used keywords. It also allows you to correct your game plan in order to become more successful on all search engines.

Now let’s review the five tools discussed in this blog using the following chart.

Overall, these five tools help you enhance the performance of your website and suggest content strategies to improve your overall SEO. Obviously, there are other effective tools on the market which can also help make your site much more competitive and we’ve got a handle on all of them.

Amauta Marketing Is the Right Expert for Your Business Needs!

Whether you’ re launching a new business or have been operating your enterprise for several years now, Amauta Marketing, located in the heart of Laval, has the right tools to take you to the next level.

With its team of experts, effective strategies and innovative solutions, Amauta Marketing can boost your business activities on the Web.

Over the years, the team at Amauta Marketing has been specializing in Web marketing and helping clients make their websites much more accessible. Put your trust in a talented team, choose Amauta Marketing today!

 

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Top SEO Trends in 2022

As the year 2021 draws to a close, experts unanimously agree that search engine optimization (SEO) trends, will surely carry on into 2022 and even intensify over the next several years.

Amauta Marketing in Laval, with clients in the greater Montreal region and other parts of Canada as well as internationally, is keeping a close eye on current and incoming SEO trends, and shares in this blog, all that’s in store for 2022.

1. More Sophisticated Search Engines

With the continued improvement of search engine algorithms, search engines are becoming ever more sophisticated and responsive to user-generated search queries. This trend, which dates back to the end of the 2010s, continues to intensify with regard to written content.

This means that web content that already exists will not only need to be more optimized and diverse, but it will also have to be richer than before. One of the ways to improve your website’s ranking in a search engine’s results page (e.g., Google) will be to produce new, unique and high-performance content. While current content will still somewhat be of value in this new paradigm, it will still need to be expanded and varied.

Producing engaging, credible, and up-to-date content, can breathe new life into your website, page, or application and attracts the attention of search engines, thus giving your site more visibility in the search results.

2. Blogs Blogs Blogs

Blogging in 2022 will remain a key focus, but not in any ordinary way or in the status quo. Algorithms are becoming more and more demanding. They expect blog content to follow a pattern that includes keywords, trailing words, catchy titles and subtitles, all clearly identified with H1, H2 and H3 tags, etc.

Even more interestingly, the content must be relevant to visitors and particularly to bots. In that regard, your written productions ought to be more and more fleshed out, researched with unique content (bots will rank you down if the content is plagiarized) not to mention, be very efficient and results oriented.

We expect that in 2022, blogs will become longer and longer, with internal links and accurate data. Although the range of topics is enormous, it is important to note that 300 or 400-word blogs are likely to yield less than expected results. We have observed an increase in content needs over the last few years and, by 2022, we expect blogs to push the 800 or even 900-word mark to attract the attention of bots and have any visibility.

3. What Visitors Look for on the Web

According to the experts in this field, visitors are looking for content primarily for four reasons: for informational purposes (they have questions and are seeking answers), for navigational purposes (they are interested in visiting a certain website), for commercial purposes (they want to find out about a product or service they are interested in) or for transactional purposes (they are ready to buy a product and want to determine the price before completing their transaction).

In order to cater to their needs, it’s important to know that there is software (e.g., SEMrush) which allows you to reference the keywords people use. These tools are very useful for producing value-added content.

4. Not Just Varied Content, But Also Images and Videos

The next year will not only bring a fever pitch of SEO keyword research, but images and videos will also play a major role. More and more people are looking for well-written content with impeccable language, but people are also looking for and interested in images, videos and catchy captions.

New Trends on the Rise

Quality content will always have its place but adding keywords that are relevant to people’s browsing intentions is a must. Lastly, you should know how to ask the right questions with your content in order to attract the greatest number of users, and encourage them to stay on your page as long as possible.

Lastly, websites that are longer and more explicit, offering quality content, always yield better results. Creating content for these may cost you a little more, but in the long run. It will funnel in more visitors and, ultimately, customers who will drive up your sales.

Amauta Marketing: Leading the Charge Online!

For many years, the Amauta Marketing team, based in Laval, within the greater Montreal area, has focused on the Web and helped set the tone for clients the world over. Through innovative solutions, deep expertise and professionalism, Amauta Marketing will propel you to your next level of excellence. May the year 2022 be filled with opportunities and great success!

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