If you’re a web specialist, you are probably aware of the latest vocabulary and acronyms. If not, as a novice, it’s time to become familiar with some of the terms frequently used in the digital world.

As a result of the merger between SEO (Search Engine Optimization), otherwise known as organic or natural referencing, and SEA (Search Engine Advertising), or paid search, the term SEM (Search Engine Marketing) is very often used when dealing with digital marketing.

Combining these two first techniques of referencing, the objective of this SEM strategy aligns in the development of visibility on the web by allowing the advertiser to appear in the first results of the pages of search engines, also called SERP (Search Engine Results Page).

What are the noteworthy differences between SEO and SEA? How do these two SEO techniques complement each other and form SEM? What is the real strength of this combination?

Amauta Marketing, an expert web marketing agency in Laval, with clients in the greater Montréal area and elsewhere in the country, answers these queries.

SEM: Everything You Need to Know About How It Works

What Is SEO?

SEO can be defined as a set of actions implemented by an advertiser in order to optimize its position in the organic results of search engine pages.

The term “natural referencing” takes on its full meaning because no advertising investment is necessary. The result is based on several factors such as the quality of the content, the keywords used, the external links (backlinks) leading to third party pages or the internal linking.

Consequently, this method emphasizes a meticulous and technical work. By its natural or organic aspect, a contrast is established with paid techniques.

What Is SEA?

Depending greatly on your advertising portfolio, this second SEO technique is aligned with the same main objective, which is to increase visibility on the web through a comfortable position on the results of various search engines.

SEA differs from SEO by its immediate but costly benefits. Indeed, as opposed to natural referencing, the principle of this strategy is based on a system of advertisements resulting from a principle of keyword submissions. In this situation, if the marketing campaign is well conducted, your ad can quickly land at the top of the search results.

However, keep in mind that the operation depends fully on the budget allocated to the campaign. Without investment, the traffic to your site will be nil.

SEM: A Global Web Referencing Strategy

SEO + SEA: A Winning Combination

If SEO and SEA appear as two techniques that are opposed in form but similar in content, a complementarity exists between them, giving birth to SEM.

Being perceived as a grouping of digital marketing techniques and not as a single method in itself, the goal of the Search Engine Marketing strategy is to develop the traffic of a website through SEO and SEA techniques.

Indeed, the principle of SEM is based on the fact of being positioned in a natural way in the first results of the search engines in the long term, while optimizing the visibility in a punctual way through paid campaigns and rigorously targeted, provoking an impact in the short term. The role of keywords, common to SEO and SEA, will be decisive.

SMO, The Contribution of Social Networks

Last component of this marketing ecosystem, SMO (Social Media Optimization) gathers actions implemented to increase the visibility of a brand or a company on the web through social networks.

Indeed, in the generation of traffic, social networks can have an impact. YouTube is particularly important in search engine results. It is common to see videos from the platform displayed in the SERP.

Also, let’s not forget that social networks are also responsible for brand awareness and, consequently, for search engine optimization.

Finally, it is possible to conduct advertising campaigns via social networks in order to develop its digital visibility. To do so, many tools exist.

Amauta Marketing, Web Marketing Agency Expert in SEO

Definitely, the control of SEO requires real in-depth skills and a certain experience on the subject. Every company has specific needs, depending on its positioning, its budget and its field of activity.

Amauta Marketing in Laval offers you a personalized accompaniment by setting up the best possible strategy to meet your expectations. Composed of digital experts, the web marketing agency, focused on measurable results, helps you develop your online visibility. These real SEO professionals are waiting for you!

It’s now a must: any business wanting to drive up its sales must have a digital presence. However, you need to do it the right way to generate additional revenue or good quality leads.

Where to begin? What are the important elements to better sell your website?

Amauta Marketing, an agency specialized in web posting and social media management, aims at the best practices to target and diversify your potential customers on the web.

Add a Blog to Your Website

No matter what product or service you want to promote, it is always possible to write content about it!

Adding a blog section to your website is also a great way to boost your ranking on search engines such as Google and Bing. A good blog post also provides more information on situations where your clientele might need your company’s services.

A well-optimized blog using SEO (Search Engine Optimization) techniques makes your site available to a wider audience of Internet users, who often ask questions to Google… questions that your company may have an answer to!

An effective SEO strategy applied to a website creates a natural search engine optimization of your website through thoughtful content to please Google, which places it higher in search results. If your content is unique and relevant, it will also appeal to readers. This snowball effect often implies more traffic to your site on the long run!

These techniques, combined with interesting content, create an attractive, informative and easily accessible site to anyone with questions related to your field of expertise.

Adapt Your Website’s Display to All Smart Screens

A large portion of web traffic is now on smart devices like our phones and tablets. Therefore, your website should be designed to be responsive to adapt to all web browsers and devices.

A responsive website automatically adapts to any device on which it is displayed. Just think of Facebook, to name an easy example to keep in mind. The website does not display the same way depending on the device whether you are viewing it on a computer web browser or directly on your smartphone, its presentation is not the same.

A website intended to be optimized for all screen sizes is easier to navigate, giving you the chance to better sell your goods and services through your web presence.

Social Networks, A Must for Your Website

You have search engine optimized content, a responsive website, you just need to plan an effective strategy for your social networks!

It’s easy to get lost in the performance indicators suggested by social networks to measure the engagement of your target audience (comments, interactions, etc.). Start by defining a clear objective aiming to guide the content that will end up on social networks. Do you want to give better exposure to your services, increase your brand’s visibility or have a natural connection with your customers? Here is where you can start to think about it.

In addition to diversifying your traffic sources, you will have a good overview of your target audience thanks to the data collected by these social networks. An analysis of this data allows you to get an overall picture of your clientele to better adapt your approach over time.

If you combine interesting content, well adapted to the realities of SEO and a responsive website, easily accessible on social networks, your website will generate more traffic, which translates into more clients and more web traffic.

Amauta Marketing to Assist You from A to Z

If you don’t know where to start or if you want to take your website to the next level, Amauta Marketing helps you express your most complex digital marketing requests and actively respond to them.

Amauta Marketing offers a wide range of services, among which: measurable results, a turnkey website service for small and medium-sized businesses, and much more. If you want to work with a team of seasoned professionals who pays close attention to your needs, look no further!

You manage your own business, and every day, you hear more and more about using SEO to optimize your website and make it perform even better on the Web. In this blog, we examine the most important free tools available on the market, so that you can optimize your SEO activities (Search Engine Optimization).

Located in the heart of Laval, and with clients in Montreal, as well as throughout Canada and internationally, Amauta Marketing gives you the tools to improve your visibility and marketing strategies.

  1. Google Analytics

Google Analytics (GA) is a critical tool for businesses that collects data about the way users interact with your website and displays easy-to-read reports with visual graphics to measure your performance.

These reports include the number of visits to your site, where visitors are based or coming from, at what times they are visiting more often, which pages, etc. This platform also enables you to track activities on social networks and offers advice on how to improve your performance.

  1. Yoast SEO

Yoast SEO is an optimization tool used by nearly 15 million websites and gives you ways to maximize your SEO with WordPress (WP). It helps you optimize your website pages or blogs using keywords and suggests ways to adapt your content in order to make it more visible on search engines.

  1. Google Ads

With Google Ads, you can search for keywords and gain insight into how your audience searches the Web. Over the years, Google’s algorithms have evolved to the point where you now need to keep up with them to produce ever more effective content that draws in traffic.

Now, in 2022, these algorithms are being redesigned to give digital writers an even larger pool of keywords to choose from, as well as the ability to use them in their content. Google Ads not only makes it easier to identify the right keywords, it also presents you with statistics about how effective each of these words are or suggests some really powerful keywords to follow.

  1. Google Search Console (GSC)

The GSC search console provides an overview of what the major search engines think about your website. For most experts in the field, Google Search Console is regarded as one of the most powerful tools on the market. It offers solutions to improve your site’s appearance, site map and much more…

  1. Similarweb

By using Similarweb, you can monitor your competitors’ performance based on the amount of traffic they generate on the Web. It focuses in on the main sources of traffic to your direct competitors and displays the most frequently used keywords. It also allows you to correct your game plan in order to become more successful on all search engines.

Now let’s review the five tools discussed in this blog using the following chart.

Overall, these five tools help you enhance the performance of your website and suggest content strategies to improve your overall SEO. Obviously, there are other effective tools on the market which can also help make your site much more competitive and we’ve got a handle on all of them.

Amauta Marketing Is the Right Expert for Your Business Needs!

Whether you’ re launching a new business or have been operating your enterprise for several years now, Amauta Marketing, located in the heart of Laval, has the right tools to take you to the next level.

With its team of experts, effective strategies and innovative solutions, Amauta Marketing can boost your business activities on the Web.

Over the years, the team at Amauta Marketing has been specializing in Web marketing and helping clients make their websites much more accessible. Put your trust in a talented team, choose Amauta Marketing today!

 

As the year 2021 draws to a close, experts unanimously agree that search engine optimization (SEO) trends, will surely carry on into 2022 and even intensify over the next several years.

Amauta Marketing in Laval, with clients in the greater Montreal region and other parts of Canada as well as internationally, is keeping a close eye on current and incoming SEO trends, and shares in this blog, all that’s in store for 2022.

1. More Sophisticated Search Engines

With the continued improvement of search engine algorithms, search engines are becoming ever more sophisticated and responsive to user-generated search queries. This trend, which dates back to the end of the 2010s, continues to intensify with regard to written content.

This means that web content that already exists will not only need to be more optimized and diverse, but it will also have to be richer than before. One of the ways to improve your website’s ranking in a search engine’s results page (e.g., Google) will be to produce new, unique and high-performance content. While current content will still somewhat be of value in this new paradigm, it will still need to be expanded and varied.

Producing engaging, credible, and up-to-date content, can breathe new life into your website, page, or application and attracts the attention of search engines, thus giving your site more visibility in the search results.

2. Blogs Blogs Blogs

Blogging in 2022 will remain a key focus, but not in any ordinary way or in the status quo. Algorithms are becoming more and more demanding. They expect blog content to follow a pattern that includes keywords, trailing words, catchy titles and subtitles, all clearly identified with H1, H2 and H3 tags, etc.

Even more interestingly, the content must be relevant to visitors and particularly to bots. In that regard, your written productions ought to be more and more fleshed out, researched with unique content (bots will rank you down if the content is plagiarized) not to mention, be very efficient and results oriented.

We expect that in 2022, blogs will become longer and longer, with internal links and accurate data. Although the range of topics is enormous, it is important to note that 300 or 400-word blogs are likely to yield less than expected results. We have observed an increase in content needs over the last few years and, by 2022, we expect blogs to push the 800 or even 900-word mark to attract the attention of bots and have any visibility.

3. What Visitors Look for on the Web

According to the experts in this field, visitors are looking for content primarily for four reasons: for informational purposes (they have questions and are seeking answers), for navigational purposes (they are interested in visiting a certain website), for commercial purposes (they want to find out about a product or service they are interested in) or for transactional purposes (they are ready to buy a product and want to determine the price before completing their transaction).

In order to cater to their needs, it’s important to know that there is software (e.g., SEMrush) which allows you to reference the keywords people use. These tools are very useful for producing value-added content.

4. Not Just Varied Content, But Also Images and Videos

The next year will not only bring a fever pitch of SEO keyword research, but images and videos will also play a major role. More and more people are looking for well-written content with impeccable language, but people are also looking for and interested in images, videos and catchy captions.

New Trends on the Rise

Quality content will always have its place but adding keywords that are relevant to people’s browsing intentions is a must. Lastly, you should know how to ask the right questions with your content in order to attract the greatest number of users, and encourage them to stay on your page as long as possible.

Lastly, websites that are longer and more explicit, offering quality content, always yield better results. Creating content for these may cost you a little more, but in the long run. It will funnel in more visitors and, ultimately, customers who will drive up your sales.

Amauta Marketing: Leading the Charge Online!

For many years, the Amauta Marketing team, based in Laval, within the greater Montreal area, has focused on the Web and helped set the tone for clients the world over. Through innovative solutions, deep expertise and professionalism, Amauta Marketing will propel you to your next level of excellence. May the year 2022 be filled with opportunities and great success!

Whether you are a big box store, a well-known restaurant, a local boutique or a digital agency, we all ask ourselves the same question: how can we generate traffic on our website and social networks?

Amauta Marketing in Laval, with clients in the greater Montreal area and across Canada, reveals its best strategies for 2022.

  1. Focus on Social Networks

If you are looking for more exposure or if you are seeking to quickly promote a product or service, social networks can help you reach your goals and go further. Take the time to prepare your release schedule, focus on your advertising messages and other information on your page.

Social networking will allow you to connect more directly, it will also enable you to influence leaders, create an attractive community and position yourself quickly in your field.

If you think that Facebook will give you good results, you are right. But it would also be wise to think about exploiting other social networks such as LinkedIn, which allows you to reach a more professional target, or Instagram to highlight photos of your products, for example.

  1. Online Advertising

From the outset, it must be said that online advertising is often more effective, easy to expand and less expensive than the more traditional advertising campaigns we have been so used to.

There are currently several types of online advertising. The most well known are: Facebook Ads, Google Ads, display campaigns (they are obtained by buying advertising inserts on websites or even applications), etc.

  1. Retain Your Clients’ Loyalty

It is important to know that your potential customers are curious and will look at the comments on your products and services. More and more popular on social networks and search engines, reputation management is becoming increasingly important.

Not only would it be advisable to respond to your Google or Facebook reviews, for example, but it’s equally critical not to leave an unfavourable review unanswered. Take the time to express your point of view and adjust it, if necessary.

In 2021, people are fond of stars and reviews, and they will be even more so in the years to come. Reputation management requires strict vigilance on the comments made as well as on the rating given to your products or services.

Finally, a 5-star rating with 3 reviews does not have much impact on potential customers. They are looking for a critical mass that will help them make their choice more quickly.

  1. Don’t Neglect SEO

For the past few years and for several years ahead, SEO will continue to play a key role in increasing the number of visits to your website.

For example, local SEO can quickly locate and find you. An optimized Google MyBusiness listing will ensure that you are quickly located on search engines. Even more, by doing local SEO on Google, you increase your chances of getting more hits on your website.

But there is another way to optimize your SEO. Organic SEO allows you to add content to your website, to make it more searchable and to give it more visibility. Nowadays, search engines are eager for content, but not just any content. Knowing how to write content for search engines requires both technical knowledge and the ability to find the right word. Frequency and regularity in your publications remain the watchwords.

In this perspective, the more unique content you put on your website with attractive photos, tags and links that lead to certain sections of your site, the more credibility you will gain and the more visible you will be. Be careful though! Your content must be plausible, based on true facts and be accurate. The length of your blogs will say a lot about your research and your interest in the subject. In short, entrust your blogs to digital specialists to increase your presence and your SEO.

Amauta Marketing, the Agency You Need!

In the heart of Laval, in the greater Montreal area and across Canada and abroad, Amauta Marketing innovates and propels its clients to their next level of excellence. An expert team takes the time to listen to you and offers you innovative digital solutions. Don’t delay, contact people who will team up with you to take you far!

On the face of it, the question of how to gain more visibility online may appear far too trivial to merit a blog post. One answer might be that you just need to connect on the right platforms, have a good, well-written blog and positive Google reviews. But that doesn’t often translate into finding new customers nor does it help in pushing your business to the next level.

At Amauta Marketing, in the heart of the city of Laval and with clients from all over Montreal, Quebec and around the world, we focus on a few critical areas to increase the visibility of your business.

Get More Visibility on the Web

When it comes to launching a new business or product, companies rarely prioritize communication and invest little in this area. And yet, investing time and money in developing a proper and effective communication strategy is absolutely critical to any launch.

When developing your business, we recommend consulting with a qualified online strategy specialist to determine the most effective ways to reach your audience in the short term. Of all the different communication channels on the Web, you’ll certainly grasp the importance of using social networks to enhance your visibility and interact with your prospects. Getting leads is simply no longer enough, you need to turn those leads into real customers.

Another important aspect to consider is your approach to SEO, in order to increase your visibility on search engines. Here, you have to ask yourself the right questions:

  • Is my website well indexed?
  • Is it responsive (adapted for different mobile platforms)?
  • Is the content of my site well structured?
  • Does the writing flow and is it well written?
  • Would it be worth investing a few extra bucks to boost my presence on search engines through SEO blogging, for example?

These are some of the areas where I can improve my online visibility. In this digital age, successful businesses need to invest in their brand communications if they want to succeed. But that’s not all. Read on if you’re curious…

Enhance Your Company’s Image on the Web

To be successful nowadays, simply having an attractive website with great content isn’t enough. You also need to know how to manage the image of your business on the Web, and this requires quality communication efforts with consistency. To add value to your business, you need to be active on a regular basis. This is fundamental and unavoidable to succeed in the world of business.

Avoid sporadic, occasional communication activities without any clear focus. There is no point in spending money if you expect that publishing a single blog, for example, will produce tangible results automatically. When you embark on a digital content strategy, stick to frequency and regularity. Not only will you gain credibility, but you’ll also develop your target clientele over time. You’ll gain their loyalty by publishing regular, creative and well-referenced content.

To get more visibility, we also recommend using Google My Business (GMB) to work on your local referencing. As a first step, you should register and provide accurate information about your company’s activities. Then manage your referral sites and Web pages and monitor them often and effectively.

Genuine, effective communication and web strategies are often necessary when moderating online reviews and addressing the performance of certain pages or articles. Tracking keywords and publishing regular content becomes important to ensure your company’s visibility on the Web. Some other important factors should also be taken into account to give your business momentum. More on this in the next blog…

Amauta Marketing: A Powerful Digital Experience!

For years, Amauta Marketing, located in Laval with clients in Montreal, Quebec and elsewhere in the world, has been helping a large number of business owners and start-ups increase their web visibility. With the right strategies and proper actions, the people at Amauta Marketing set the tone and lead clients to the next level of excellence. For greater efficiency on the Web, Amauta Marketing delivers. Contact us today!

In 2021 and for many years to come, local search engine optimization in Canada will continue to require unique, high-performance content on in-depth, attractive topics.

In this perspective, it is not surprising that the Google market is still fond of well-referenced blogs with targeted and performing keywords. At Amauta Marketing in Laval, we know all about SEO and web content. Today we are talking about blogs that score.

When SEO and Blog Are as One!

First of all, you don’t just become a digital or web writer. Indeed, this professional knows that he or she must not only write relevant content on a given topic, but must also choose the right keywords to gain market share on search engines. This professional also knows how to choose the right word in a language that will capture the attention of his or her target audience.

If the blogger has a good writing style, if the subject is well articulated, if he or she is able to write paragraphs that are not too long, and if he or she is able to use recent statistics or credible studies as references, then the search engines will recognize the blog as credible.

However, sticking to this short list is also ignoring local referencing. The SEO (Search Engine Optimization) is first manifested by the choice of keywords, which are generally obtained from SEO software. These allow you to plan your content marketing strategy, but it is also important to take into account how your written productions will be integrated on the clients’ websites. Thus, tags will have to be respected (the famous Heading1, Heading2, etc.), internal and external links will give more weight to the SEO, well-optimized images will increase the referencing and a fortiori to the blog you just wrote[1].

In reality, writing a blog is a mix of useful content for readers and web techniques to optimize the subject matter. If the goal is to keep the reader’s attention on your blog as long as possible, it must have the following attributes:

  • Content written in a language that reaches your target audience;
  • A unique content with added value;
  • Credible and believable content;
  • Catchy headlines and subheadings;
  • Content with keywords that come from SEO software;
  • Content that contains internal and external links;
  • SEO optimized images;
  • An integration matrix that respects the usual tags;
  • A blog that is inviting to read.

These few tips will help you write value-added blogs and give your site more power.

If blogs and SEO go hand in hand, you should know that if you want to get good results on search engines, it is important to publish regularly and at the same frequency. If you are just starting your website, we suggest publishing a series of initial blogs to give your SEO a boost. However, if you are in the process of building brand awareness, your target will be one to two blogs per month.

To finish, writing a blog is not a rocket science, as long as it informs, is credible and is about a topic that will increase your visibility. But be careful! Not writing blogs on your website would be like amputating an important part of your website: SEO. Local SEO will give your site a boost, create traffic and allow you to gain positions on search engines. After all, you want to come out on top when searched by Google.

Amauta Marketing Has the Solution for You!

For many years, Amauta Marketing in Laval, near Saint-Eustache, Boisbriand, Terrebonne, Sainte-Thérèse and a few minutes from Montreal, has been following SEO trends for you and knows that writing blogs on a regular basis is an important key to making your web marketing strategy a real success.

Don’t wait any longer, entrust your next digital marketing campaign to a talented team, a team that will take you to the top of the search engines. Amauta Marketing, good on all fronts!

[1] From the book by Olivier Andrieu, Réussir Son Référencement Web : Édition 2020-2021. Paris, Éditions Eyrolles, 2020. https://www.eyrolles.com/Informatique/Livre/reussir-son-referencement-web-9782212679038/

We are not going to be lured into cutting corners when it comes to producing content on social media or writing blogs on current topics. Quality can be measured and it will make you more credible. Now read on…

Increasingly, Internet users are looking for quality content that contains accurate information and that allows them to develop a bond of trust with credible sources that they can quickly find in the right place. Amauta Marketing[1] in Laval, near Terrebonne, Boisbriand, Sainte-Thérèse and a few minutes away from Montreal, knows the Google market like the back of its hand and talks to you today about quality and consistency if you want to increase your market share on search engines in Canada and Quebec.

When Quality Content Rhymes With SEO

In the early 2000s, Google’s algorithm was not as sophisticated as it is today and quality content[2] was not registered as it is now. Nowadays, Google, like other search engines, has evolved and the algorithms, i.e., the sets of analytical calculations that aim to determine the Page Rank – the value of SEO – are much more intelligent and demanding.

Henceforth, content that comes from other existing sources and that is replicated in blogs or social media is quickly identified by search engines, especially if it is of poor quality. The result is indisputable: your content will not be indexed and will appear far away in search engines. Your written productions will not compete with those of your competitors and your local referencing will have failed.

While there are many elements and factors to consider in an SEO strategy, the quality of your written productions is an important element. Indeed, not only must you be able to adopt the right strategy for the use of keywords, for example, but you must also produce content that contains good information, that is catchy and well written. The quality of the French language becomes here a powerful asset in your SEO strategy, and it will pay off the more you publish.

Resistance Is Better Than Strength: Consistency and Regularity!

We talk about consistent written production when your blog or your social media posts contain precise, sustained and irrefutable information. The richness of your content will also depend on the quality of your research on the subject, the audience you are targeting and your ability to synthesize. As the trend points out, search engines are looking for unique, powerful and impactful content. Moreover, search engines like Google are fond of novelty and creativity.

Therefore, consistent blogs and posts that engage the audience have a better chance of turning into leads and giving your SEO strategy more weight.

But there is another element that cannot be underestimated: the regularity of your publications. When you start an SEO offensive, you should know that regularity will guarantee success, since Internet users will remain loyal as long as you give them this privileged moment, and at regular intervals. Inconsistent publications will be detrimental to your strategy.

An Easy Equation That Pays Off!

Finally, producing value-added content requires being creative, organized and close to your audience at all times. Publications written in impeccable English with consistency and regularity will guarantee success. Search engines will be interested in what you are doing and your audience will only grow. The benefits for your company become within reach…

Amauta: The Internet Marketing Agency in Montreal!

For many years, the passionate people at Amauta Marketing[3] have been exploring new ways to make your SEO even more optimal. They are SEO and value-added content pros. With their innovative solutions, the quality of their services and the respect of deadlines, Amauta Marketing stands out and plays in the big league at very competitive prices. For your global digital marketing solutions, your unique content and the search for new clients, Amauta Marketing has the tools to propel you far… very far. Amauta Marketing, your partner in success!

[1] https://amautamarketing.com/en/social-media-management/

[2] https://amautamarketing.com/en/search-engine-optimization-seo/

[3] https://amautamarketing.com/en/get-in-touch/

Amauta Marketing has undertaken the complete redesign of Espace Garage Plus website. Established in 2006, Espace Garage Plus is the first company in Quebec exclusively specialized in the design and makeover of residential garages.

The new Espace Garage Plus website was designed to allow for the renewal of user experience from an ergonomic standpoint, content access and navigation by presenting services, products as well as a selection of makeovers designed and executed by the company. Besides a blog, the website also showcases a product and accessory catalogue easy to consult. Finally, Amauta Marketing is also in charge of the SEO strategy and management of the Google Ads campaigns.

The Centre de Parrainage Scolaire has entrusted its web referencing strategy (SEO) as well as its web advertising (Google Ads) to Amauta Marketing.

The Montreal private company offers home personalized tutorial services for elementary, secondary and college students.

The agency has been mandated to define and implement a web strategy to increase visibility and awareness of Centre de Parrainage Scolaire toward its target audience in Quebec.