What Does the Future Hold in Terms of Digital Advertising?

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No matter the sector, it’s never too early to get ready for the coming year. It’s even truer when we’re talking about web marketing, a field tied to the frenetic pace of the internet, which is itself constantly changing.

At Amauta Marketing, a leader in the web marketing sector in Laval, we’re there to help you see what the future holds for 2023, in terms of digital advertising.

Social Media Will Continue to Be Important

Since their humble beginning a few decades ago, social media have greatly evolved. Today, they are a daily reality that seems to follow us wherever we go.

However, analysts have recently noticed that consumer trust in social media is declining. It has led some people to worry over the advertising weight of social media.

Then again, this decline in consumer trust doesn’t mean that social media are not an important choice with respect to digital marketing. Even with a decline in consumer trust affecting them, social media will remain critical players in the coming years.

In terms of digital advertising, it’ll always be crucial to have a strong presence on social media so that you are visible and can show your products to as large a public as possible.

However, it could be that the social media platforms to prioritize are going to be different in 2023 than in previous years. For instance, though we notice a significant decrease in Facebook’s popularity, TikTok is in its prime.

Quick and Fast Are at the Forefront

Digital advertising must go straight to the point.

With TikTok and its short video format that take a larger and larger size of the market, it’s evident that the trend is toward the shortest and clearest message.

The amount of time during which we can hold the attention of an audience is going down. Ad length must follow this trend to ensure maximum effectiveness on the widest possible market.

Messages must be simple and effective if they are to be efficient marketing tools on modern digital platforms.

The Beginning of the End for Third-Party Cookies

Third-party cookies are cookies that are generated by a different website than the one we visit. Their goal is to follow a user across the internet.

Though the official end of third-party cookies on Google platforms has been postponed to 2024, it’s important to start thinking about what’s next. With many other browsers already blocking third-party cookies, Google’s decision will be the final nail in the coffin for this form of tracking.

Therefore, even if the end of this tracking method is scheduled for next year, it’s essential to start the transition as soon as possible.

Many tools used in web marketing use third-party cookies to maximize performance. They will produce less results and some tools will simply stop working.

Consumer Experience as a Top Priority

Artificial intelligence and most algorithms are optimized to do the same thing: Create the best possible experience for the user.

For example, during 2022 SEO updates put the emphasis on the most useful content for users. Moreover, longer content is popular with search engines. This strong trend will continue for the next few years.

With this trend toward user experience as the main focus of algorithms, it’s important to do marketing that focuses primarily on clients and the quality of their experience.

Don’t Underestimate the Old Stuff

When we see all these new platforms, ideas and concepts, it’s easy to end up not knowing which way to turn. The digital world is constantly changing, but that doesn’t mean we have to drop the classics.

Podcasts are a great example. They’re a form of entertainment that seems to go against the idea of speed, yet they are still there and very much alive.

Indeed, it’s not because several new platforms are increasing in popularity that we have to leave behind the ones that have proven themselves over the years.

All these big ideas are important, yet they’re only a few examples of the many things to consider in connection with digital advertising in 2023, which is just beginning.

If you don’t want to worry about all this, trust the experts. For all your web marketing needs, turn to our devoted and experienced team of professionals. Amauta Marketing is there for you!

Don’t wait until potential clients slip through your fingers; contact us today!

 

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Hernan Cespedes, proud mentor of Réseau Mentorat

In business for more than 20 years, the founder of Amauta Marketing is now involved in the Réseau Mentorat, a structured and growing network of entrepreneurs that allows him to act within a community of more than 1,500 volunteer mentors who are committed to the success of Quebec entrepreneurs. Thanks to his business experience, he supports and accompanies entrepreneurs in his region towards success by acting where it counts.

Grateful for all that he has received since he started his business, Hernan Cespedes wishes to give back to the entrepreneurial community through mentoring for
entrepreneurs, which is based on a free and confidential coaching relationship, free of conflicts of interest and based on mutual trust and respect.

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Google’s New MUM Algorithm: 1000x More Powerful Than Bert

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First announced in May 2021, MUM will add features to Bert, Google’s current algorithm. In 1998, Google revolutionized the web with a new search engine. Almost twenty-five years later, Google has completely changed the digital landscape and continues to innovate.

MUM: what will it do? How do we adapt to it? What will it change for Google users? MUM stands for multitask unified model. Let’s see how it works.

How Does Google’s MUM Algorithm Work?

Google’s new algorithm is still in production and will be more efficient. Currently, the Bert algorithm understands written language and works well for short queries. MUM tackles the issue of more complex expressions.

In addition to presenting a sequence of pages ranked by referencing order, MUM can evaluate the relevance of the content to be proposed by understanding the question asked. If you ask Google’s search engine to give you a result, it won’t always be the most accurate for your question, but the best referenced.

With this new update, MUM would be able to understand the question and deduce the solution. Instead of giving you the best referenced pages, it will give you the most accurate content for your specific query, whether the answer is on the first page of Google or on the tenth. MUM works thanks to artificial intelligence and is organized around three pillars:

  • Multimodal
  • Multitasking
  • Multilingual

MUM: More Visual Questions and Answers

MUM is multimodal because it can use all kinds of content to generate a result. In fact, it can use text, but also a question asked orally or even a photo. We can already do all this, but now MUM proposes to do it all at the same time, in the same search! This would mean that we could ask the algorithm to generate a result using a photo to which we would associate a question.

It is multitasking, because this algorithm could, with a more advanced treatment of complex questions, give more precise results. To do so, it has to search for several elements at the same time – photos, videos, text, images, etc. It will then be able to give you this content for you to consult. At this point, several tries with different keywords might be necessary to find the answer you’re looking for. Google wants to make this a thing of the past.

What Content Does the MUM Algorithm Put Forward?

Another new feature of the MUM algorithm is that it does not only understand language, but it can also generate language. From the information available in 75 languages, it can give you the best answer to a web request, even if it comes from other languages.

The most important thing about MUM will be the relevance of the answer. It should answer your question as much as possible, even if it has to take it from a source in another language and translate it for you.

As you will have understood: MUM favors the precision of the answer to give all the space to the professionals in their field of expertise. This will require to double up one’s attention level in order to generate content that is not only unique, but as relevant as possible to answer questions that include more complex phrases.

Getting Prepared for the Release of the New Mum Algorithm

A release date for this new algorithm has not been broadcasted yet, but you can start adapting to it now. Think about how your content can answer complex questions users could have. You will need to position yourself as a reference in your field! Be careful, though: don’t forget to adapt your content to your target audience. It’s not very relevant to publish highly specialized content if your intended users can’t understand it.

There will be a fine line between relevance and popularization, and starting to think about this now can give you a head start. To prepare for this new algorithm, understanding who you are talking to will become more important than ever: you’ll need to answer the most complex questions internet users might have almost in advance. Do business with people who understand their field and are working towards your success.

Amauta Marketing in Laval helps you position yourself on the web by accompanying you in your digital strategy. Remarketing, social network management, advertising and SEO: all your digital marketing needs are understood and addressed by a team of experts in the field!

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Amauta Marketing: the reference in Quebec

The marketing agency market in Quebec is vast and very competitive. The choice of an agency depends on several factors, and in the digital age, it is important to be able to make the right choices.

Amauta Marketing distinguishes itself by the superior quality of its services, its customer support, its prices and its respect of deadlines. But that’s not all! When independent entities of national and international notoriety suggest Amauta Marketing in their list of winners, it is beyond doubt that this agency stands out in its field.

Before we talk about Amauta Marketing’s strategic positioning, let’s briefly review how the experts at this agency can guide you and take you far, very far…

Innovative services!

Many companies must now go the web route if they want to continue to grow and become even better. However, those that are already successful in the digital age must also continually innovate and excel.

The Amauta Marketing team offers turnkey professional services in the following main areas:

With its strategies that are closely tailored to the needs of its clients, Amauta Marketing, located in Laval, in the greater Montreal area, makes a clear difference in propelling your company to the forefront.

Thanks to its close relationship with the client, its active listening, its keen understanding of complex business issues, its exemplary knowledge of digital tools and its innovative solutions that will put you at the heart of the action, Amauta Marketing stands out from the competition.

What they say about Amauta Marketing!

Without fanfare, Amauta Marketing has been standing out for many years and several independent ranking entities of world-renowned marketing agencies place it among the best agencies in Quebec, in Montreal and in Laval.

The number of these rating agencies is quite remarkable and positions Amauta Marketing very high:

All of these ranking agencies place Amauta in their list of the best web marketing agencies on the market. Sometimes we are mentioned once or twice, but when 8 independent entities take the time to notice the work of an agency like ours and talk about it, there is surely considerable potential.

Therefore, Amauta Marketing is not only doing a good job, but it is backed with a team of specialists in the field who guide companies from here and elsewhere.

If you are looking for a digital marketing agency in Quebec, remember that outsourcing your local or organic SEO, Google advertising and reputation management needs, for example, will save you the cost of hiring an in-house team.

It will also allow you to get an outside perspective of your company, your products or your professional services. Amauta Marketing’s experts will accompany you throughout the project and long after its completion.

With such a high ranking, Amauta Marketing is well positioned in the Quebec marketing agency scene. Many companies have an online presence (we see them on social networks and browse their website), but they don’t have a guideline or a marketing plan to catch the eye, and as a result, they lose many business opportunities.

Amauta Marketing’s experts are at your disposal to help you increase your visibility on the web and make it much more effective. With a team of experienced and talented professionals who make the relationship between entrepreneurship and digital marketing their priority, Amauta Marketing develops numerous web strategies based on the specific needs of your business in order to maximize the return on your investment and propel you even further.

Why Amauta Marketing?

For all the reasons we have just presented, go for Amauta Marketing.

But that’s not all!

Amauta Marketing is located in Laval, but has clients from all over Quebec, Canada and abroad. Amauta Marketing welcomes you without fuss, accompanies you in your various projects of exploitation of your company on the web and makes you earn points.

Amauta Marketing stands out for its expertise, its thirst to be at the forefront of progress and especially its desire to help businesses grow intelligently on the web today.

For all your web marketing efforts, it’s Amauta Marketing and nothing less!

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Amauta Marketing is awarded the new Google Partner status

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This badge is only awarded to web agencies with expert-level Google Ads product knowledge. Amauta Marketing benefit from training, support and insights that keep its skills sharp and help drive your campaign. Amauta Marketing is proud, once again, to see its Google Ads competencies and expertise recognized as a Google Partner.

 

Reach more potential customers online, optimize your campaigns and get results. By building smart online strategies that align with your business goals, Amauta Marketing helps you maximize the return on your investment by having access to the latest Google Ads product knowledge. She has the expertise to set up and run campaigns effectively so that you can stay focused on your business.

 

Amauta Marketing, proud Google Partner

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Amauta Marketing is once again recognized as a Microsoft Advertising Partner

Once again, this year, our web marketing agency is awarded the Microsoft Advertising Partner badge (formerly Bing Ads). This badge is an indisputable proof of our specialist’s expertise in Microsoft Advertising web solutions. We are very proud to renew this partnership ensuring our clients first class web services.

 

How do you benefit from this program?

The Microsoft Advertising program gives Amauta Marketing opportunities to nurture and grow its intelligent search and digital business, exclusive access to the Microsoft community and technical experts, and recognition for its work with Microsoft Advertising.

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Amauta Marketing is moving to Laval

As of next month, Amauta Marketing is moving to Laval offering to its employees and clientele a workspace better adapted to its growth and needs and those of its clients. Located between Highway 15 and 440, these new office spaces will allow it to improve its surroundings with a reception desk with waiting room, conference room, cafeteria, offices and training classrooms.

Since 2005, Amauta Marketing, a leader in web marketing – Google Partner Certified and Bing Professional Accredited – offers its services in French, English and Spanish and all those services are focused on measurable results increasing web visibility of its clients, maximizing return on investment and allowing growth in new profitable markets.

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Amauta Marketing reveals Espace Garage Plus new website

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Amauta Marketing has undertaken the complete redesign of Espace Garage Plus website. Established in 2006, Espace Garage Plus is the first company in Quebec exclusively specialized in the design and makeover of residential garages.

The new Espace Garage Plus website was designed to allow for the renewal of user experience from an ergonomic standpoint, content access and navigation by presenting services, products as well as a selection of makeovers designed and executed by the company. Besides a blog, the website also showcases a product and accessory catalogue easy to consult. Finally, Amauta Marketing is also in charge of the SEO strategy and management of the Google Ads campaigns.

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Amauta Marketing signs a partnership with VSM Marketing

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Backed by its web marketing service offer, the new partnership between Amauta Marketing and VSM Marketing will propose to VSM clients a selection of services in web demand generation as well as traditional teleprospecting and direct marketing.

Marketing strategists from both agencies are offering their combined communication and digital marketing expertise in strategic development, planning, realization, creative content and project execution with the aim of acquiring new clients.

“Together, our two companies offer a 360° solution to give a vigorous boost to the growth of our clients”, says Nathalie Gauthier, VSM Marketing president.

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Amauta marketing and la Maison des Amériques

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One of the fundamental values of Amauta Marketing is to get involved, to show social responsibility and support the right causes. Few things make us as happy as developing partnerships which go further than traditional commercial relationships. Therefore, we are very proud to be part of the creation and launch of La Maison des Amériques!

Our role in the launch of this project was, as you can imagine, to create the website, as well as giving marketing advice. It has been not only an honour, but also a pleasure to work alongside this innovative and talented team.

A bit of information on this extraordinary project: “La Maison des Amériques is the meeting place of the Quebec Latin-American community and for anybody wishing to be in contact with it. La Maison des Amériques provides social orientation as well as cultural activities and business development opportunities in a warm ambiance and with a personalized, diversified approach all in one place. We regroup, around our special and daily activities, a large gathering of the Quebec Latin-American community as well as a large representation of citizens and visitors interested to create a living space where culture, knowledge, products and services are presented and offered by the natives of this continent. La Maison des Amériques’ mission is to become the central meeting point of the Quebec Latin-American community by offering social orientation, cultural activities and business development opportunities. We base it on experience acquired abroad by members of our community to facilitate the integration and personal journey of Latin-American immigrants to Canada.”

Amauta Marketing strongly invites you to visit the La Maison des Amériques website! It is not everyday that a brand-new house with an entrepreneurial, social and cultural vocation comes to life. And we are very proud to have contributed to its creation!

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