Mobile Optimization: Why It’s Essential for Your Website’s Success

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In the digital landscape, mobile optimization is a non-negotiable necessity. But why is it so crucial for your website’s success? Here are the key reasons:

1. Mobile Users Are Everywhere

In the contemporary world, nearly everyone owns a smartphone. In fact:

  • More than 50% of all web traffic comes from mobile devices.
  • On average, people spend over 3 hours per day on their smartphones.

If your website isn’t mobile-friendly, you’re ignoring a vast potential audience.

2. Superior User Experience

A mobile-optimized website provides a superior user experience. Here’s why:

  • Easy Navigation: Mobile-optimized sites have simple, intuitive interfaces that make navigation a breeze.
  • Quick Load Times: Mobile-optimized sites load faster, reducing the risk of users bouncing off due to impatience.
  • Readability: Text and images are sized appropriately for smaller screens, making content easier to read and engage with.

3. Better SEO Ranking

Search engines like Google prioritize mobile-friendly websites. This means:

  • Google’s mobile-first indexing means the mobile version of your site is what gets indexed and ranked.
  • If your website isn’t optimized for mobile, it will likely rank lower in search results, resulting in less organic traffic.

4. Increased Engagement and Conversions

Mobile optimization plays a significant role in user engagement and conversions.

  • Users are more likely to interact with a mobile-optimized site.
  • Mobile-friendly websites typically see higher conversion rates, as users can easily navigate the site and complete desired actions.

5. Staying Competitive

In the cutthroat world of digital marketing, staying competitive is vital.

  • If your competitor’s site is mobile-friendly and yours isn’t, guess which one users are more likely to visit?
  • Having a mobile-optimized site shows your business is modern, up-to-date, and customer-centric.

6. Future-Proofing Your Business

Mobile technology is only going to become more prevalent. Therefore:

  • Investing in mobile optimization now prepares your business for the future.
  • As new mobile devices and technologies emerge, a mobile-optimized site is more likely to be compatible with them.

In the digital age, your website isn’t just a part of your business—it is your business. Mobile optimization is no longer a luxury; it’s an essential part of website success. By ensuring your website is mobile-friendly, you are not only improving the user experience but also boosting your SEO ranking, increasing engagement and conversions, and staying competitive in your market. Future-proof your business by investing in mobile optimization now.

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SEO for Local Businesses: How to Rank Higher in Google Maps

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Small business owners understand the value of being visible to potential clients in their neighborhood. After all, local clients are more likely to become recurring clients and to refer your company to their friends and relatives. The internet presence of your company must be optimized for local search engines like Google Maps due to this fact.

One of the most well-liked local search engines is Google Maps, which enables users to discover businesses depending on their area. It’s a strong tool that can help enhance traffic to your company and your possibilities of bringing in additional clients. Here’s how to boost your local SEO and rank higher in Google Maps.

1. Take control of your Google My Business profile
Claim your Google My Business listing as the first step in optimizing your company’s web presence for local search engines. This is a free service that enables you to change your company’s contact information, including your address, phone number, and website URL.

Once you have claimed your listing, be sure to fill in all the necessary details, including your business’s hours, contact details, and images. You increase your chances of having your business show up in local search results by providing more information.

2. Improve the Information About Your Business
Maintain the accuracy and timeliness of all the data on your Google My Business listing. Your company name, address, contact information, and website address are all included. To ensure consistency and raise your search engine rankings, it’s crucial to use the same data across your website and other online directories.

Additionally, be sure to include relevant keywords in the name, description, and website of your company. If you run a bakery, for instance, you might use terms like “bakery,” “pastries,” and “cakes.”

3. Encourage client testimonials
A significant factor on your Google Maps ranking are customer reviews. Your position in search results will increase based on how many good ratings you have. When a consumer has a favorable interaction with your company, encourage them to post a review by asking them to do so. Your website and email signature can both contain links to your Google My Business listing.

4. Include images and videos
Videos and images might also help you rank higher on Google Maps. Make sure to include high-quality images of your company, your goods, and your services. Additionally, you can include videos that highlight your company and the services you provide.

5. Follow up on reviews and reply
It’s critical to keep an eye on reviews and reply to both favorable and unfavorable ones. While responding to negative reviews provides you the chance to fix any concerns and enhance your business, responding to positive reviews demonstrates your appreciation for your clients.

6. Employ local keywords
Your website’s content and metadata can benefit from including local keywords to raise its Google Maps ranking. For instance, if you run a bakery in Los Angeles, you may utilize keywords like “best bakery in Los Angeles” or “Los Angeles bakery.”

7. Get Backlinks
Backlinks are links pointing to your website from other websites. You will rank better in search results if you have more backlinks of excellent quality. You can obtain backlinks by posting as a guest on other websites, producing excellent content that attracts links from other websites, or making use of internet directories.

In conclusion, it’s critical for small company owners to optimize their website for local search engines like Google Maps, by using these suggestions.

SEO for Local Businesses: How to Rank Higher in Google Maps

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What Does the Future Hold in Terms of Digital Advertising?

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No matter the sector, it’s never too early to get ready for the coming year. It’s even truer when we’re talking about web marketing, a field tied to the frenetic pace of the internet, which is itself constantly changing.

At Amauta Marketing, a leader in the web marketing sector in Laval, we’re there to help you see what the future holds for 2023, in terms of digital advertising.

Social Media Will Continue to Be Important

Since their humble beginning a few decades ago, social media have greatly evolved. Today, they are a daily reality that seems to follow us wherever we go.

However, analysts have recently noticed that consumer trust in social media is declining. It has led some people to worry over the advertising weight of social media.

Then again, this decline in consumer trust doesn’t mean that social media are not an important choice with respect to digital marketing. Even with a decline in consumer trust affecting them, social media will remain critical players in the coming years.

In terms of digital advertising, it’ll always be crucial to have a strong presence on social media so that you are visible and can show your products to as large a public as possible.

However, it could be that the social media platforms to prioritize are going to be different in 2023 than in previous years. For instance, though we notice a significant decrease in Facebook’s popularity, TikTok is in its prime.

Quick and Fast Are at the Forefront

Digital advertising must go straight to the point.

With TikTok and its short video format that take a larger and larger size of the market, it’s evident that the trend is toward the shortest and clearest message.

The amount of time during which we can hold the attention of an audience is going down. Ad length must follow this trend to ensure maximum effectiveness on the widest possible market.

Messages must be simple and effective if they are to be efficient marketing tools on modern digital platforms.

The Beginning of the End for Third-Party Cookies

Third-party cookies are cookies that are generated by a different website than the one we visit. Their goal is to follow a user across the internet.

Though the official end of third-party cookies on Google platforms has been postponed to 2024, it’s important to start thinking about what’s next. With many other browsers already blocking third-party cookies, Google’s decision will be the final nail in the coffin for this form of tracking.

Therefore, even if the end of this tracking method is scheduled for next year, it’s essential to start the transition as soon as possible.

Many tools used in web marketing use third-party cookies to maximize performance. They will produce less results and some tools will simply stop working.

Consumer Experience as a Top Priority

Artificial intelligence and most algorithms are optimized to do the same thing: Create the best possible experience for the user.

For example, during 2022 SEO updates put the emphasis on the most useful content for users. Moreover, longer content is popular with search engines. This strong trend will continue for the next few years.

With this trend toward user experience as the main focus of algorithms, it’s important to do marketing that focuses primarily on clients and the quality of their experience.

Don’t Underestimate the Old Stuff

When we see all these new platforms, ideas and concepts, it’s easy to end up not knowing which way to turn. The digital world is constantly changing, but that doesn’t mean we have to drop the classics.

Podcasts are a great example. They’re a form of entertainment that seems to go against the idea of speed, yet they are still there and very much alive.

Indeed, it’s not because several new platforms are increasing in popularity that we have to leave behind the ones that have proven themselves over the years.

All these big ideas are important, yet they’re only a few examples of the many things to consider in connection with digital advertising in 2023, which is just beginning.

If you don’t want to worry about all this, trust the experts. For all your web marketing needs, turn to our devoted and experienced team of professionals. Amauta Marketing is there for you!

Don’t wait until potential clients slip through your fingers; contact us today!

 

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The Importance of Editorial Calendars

You’ve made up your mind and now your digital marketing strategy must include social media posts on a regular basis. But how do you do it, and what are the advantages of keeping your editorial calendar up to date?

Amauta Marketing, a web marketing agency in Laval, will give you all the details you need on the importance of editorial calendars.

A brief definition of the editorial calendar

Editorial calendars are easy to understand. Basically, they are calendars that group together all your social media posts. However, they are not limited to that aim and they can also contain the following:

  • Newsletters dispatch dates
  • Video production coordination dates
  • Calendars for the implementation of your marketing campaign, etc.

Having an editorial calendar allows you to keep an eye on your daily and weekly objectives.

On the long term, it allows you to check, change or maintain your editorial line. In short, it’s a very versatile content management tool, central in applying a coherent marketing strategy.

By having a proper content calendar, you avoid repeating the same subjects and themes that you have addressed many times before. There’s nothing wrong in coming back to a topic several months after it’s been posted to add interesting updates, but search engines like Google give preference to unique, specific and varied content.

How do you build an effective editorial calendar?

Keep in mind that editorial calendars are calendars in every sense of the word. Insert in your calendar all the important dates such as national holidays and any event that could be interesting in terms of your content production.

For example, a vet that wants to post on social media at the right time should know several important dates relative to animals and their care. They should know, for instance, that International Cat Day is on August 8th.

The advantage of knowing the important dates in your industry gives you the power to generate content linked to those dates at a moment when traffic on a given topic is guaranteed to be more sustained.

Topics always perform better if they are relevant when they are being posted. An article on the importance of changing your air conditioner will always do better if it is posted during a heatwave than during the middle of January. Think about the added value for the target audience if they receive the information they need at the most appropriate moment. Content naturally organizes itself around a need. It’s up to you to evaluate how to respond to this need in the most sensible way.

Even if your business is seasonal, nothing stops you from creating content yearlong. In fact, if your business has to make the most of certain peak periods in the year, it’s all the more important to plan your digital content well. Most social media websites offer the possibility of scheduling your posts ahead of time with a calendar.

Keep your editorial calendar up to date

The social media calendar directly integrated in most platforms (for example, the Meta Business Suite for Facebook) is a tool often appreciated for its automation capacities. Indeed, through such a tool it’s possible to schedule postings weeks and months ahead of time.

The secret in keeping your editorial calendar up to date is to divide it in a way that’s logical for your business. Remember that content can be scheduled for a month or a season in advance.

Putting future content in an editorial calendar usually resolves two situations with one tool. By having, in the same place, a content strategy, and a social media management strategy, you optimize the coherence of your content and your chances of success.

Make sure to address your topic from a distinctive angle with respect to the competition. Several articles can be about the same topic, but if your content is different from others, it is more likely to be compelling to your target audience and interesting to search engines.

Amauta Marketing, your next partners for your digital marketing

Every day, Amauta Marketing propels businesses here and abroad in the implementation and achievement of their objectives in terms of digital marketing strategies. Amauta Marketing’s Google Certified Partner certification and proficiency with Google Ads ensures you get superior quality. The agency’s multi-language services, in French, English and Spanish provide a versatile expertise.

You can count on Amauta Marketing for your next web marketing strategy!

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TikTok: An Essential Tool in Marketing Strategy?

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Launched in 2016, the TikTok app made some noise in the social network world.

Booming today, this new marketing tool gives brands and businesses the opportunity to stand out with their imagination, sometimes where other social networks don’t allow it.

Currently, the platform has more than one billion active monthly users worldwide, with an estimated usage time of the app of just under an hour per day, higher than Facebook. Also, in 2020, TikTok was ranked as the most downloaded application in North America.

With this growing usage, TikTok joins other social networks like Facebook and Instagram in the list of communication tools to be used by professionals. Therefore, in order to make the most of this application, a real marketing strategy must be set up. Amauta Marketing, a web marketing agency, accompanies you in the management of your social networks.

What are the advantages of using the TikTok application? On the contrary, are there any disadvantages linked to its use? Read on to get answers to these queries.

 

TikTok, The New Generation Marketing Tool

What Is TikTok?

Developed by the Chinese company ByteDance, the TikTok application is defined as a social network for sharing short videos, combining images, music, filters and other creative effects.

Offering the possibility to develop one’s sense of creativity, each user has a profile and can comment, like and follow their favorite accounts.

With its ease of shifting from one video to another or accessing different editing functions, the application has an addictive impact for its users. Highly appreciated by the young generation, everything is thought out with the aim that “tiktokers” do not leave the social platform.

The Advantages of TikTok

The integration of TikTok in a marketing strategy has several advantages.

Indeed, as we can find it on other advertising platforms, TikTok ads offer a “First-Party” and “Third-Party” targeting. The interest lies in the fact of interacting in a natural way with an audience targeted according to various characteristics such as geolocation, language or the mobile device used. Subsequently, relevant information about products and services is offered to users in order to convert them into customers.

Some studies claim that at least 60% of Generation Z, corresponding to people born between 1997 and 2010, have already made an online purchase via a smartphone under the influence of an ad.

Moreover, the viral effect of the content published on TikTok is undeniably a solid asset. Indeed, a relevant, attractive, unique and creative content can become viral and be propelled in trend as well as on the homepage of the users, made possible thanks to the “For you” algorithm. Through this viral process, a brand’s visibility and awareness can rapidly increase.

Today, only a few companies are using TikTok’s features fully and effectively. Thus, to stand out becomes accessible on this social network.

The Disadvantages of TikTok

In addition to the advantages displayed by the application, TikTok also has some negative aspects.

The first problem is specific to the world of digital marketing: performance indicators and analysis tools.

Indeed, with the increase of the use of the creative platform, branders who want to address a particular target do not have relevant statistics. However, before deploying an influencer campaign, objectives must be established. The lack of figures, caused by the lack of an efficient analysis tool, makes it difficult to measure success.

Similarly, a second obstacle could slow down the desire of professionals to commit to the application: the high cost of advertising.

Advertising rates on TikTok depend on several factors, such as the advertising format, the duration of the campaign or the bidding allocated to the ads. In-feed advertising, characterized by a full-screen video of 5 to 30 seconds, which contains a link leading directly to an external website, remains a good way to develop brand awareness and increase traffic towards your site. However, a significant budget is necessary to put up with relatively high costs.

Amauta Marketing Takes Care of Your Social Networks

On TikTok in particular, and social networks in general, the stakes are high. To fully commit oneself in order to develop one’s notoriety and to drive more traffic on one’s website requires a real expertise.

Amauta Marketing, an agency specialized in web marketing, will help you achieve your goals. Its team of experts will help you make the most of social networks. With Amauta Marketing’s Ready, Aim, Fire! concept, let us guide you to approach social media in the interest of your brand. With Amauta Marketing, social networks become as easy as child’s play!

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