Amauta Marketing has undertaken the complete redesign of Espace Garage Plus website. Established in 2006, Espace Garage Plus is the first company in Quebec exclusively specialized in the design and makeover of residential garages.

The new Espace Garage Plus website was designed to allow for the renewal of user experience from an ergonomic standpoint, content access and navigation by presenting services, products as well as a selection of makeovers designed and executed by the company. Besides a blog, the website also showcases a product and accessory catalogue easy to consult. Finally, Amauta Marketing is also in charge of the SEO strategy and management of the Google Ads campaigns.

The Centre de Parrainage Scolaire has entrusted its web referencing strategy (SEO) as well as its web advertising (Google Ads) to Amauta Marketing.

The Montreal private company offers home personalized tutorial services for elementary, secondary and college students.

The agency has been mandated to define and implement a web strategy to increase visibility and awareness of Centre de Parrainage Scolaire toward its target audience in Quebec.

The new collaboration between Amauta Marketing and MBA Research looks promising. MBA Research is located in downtown Montreal and specializes in marketing studies, more precisely in quantitative and qualitative research. They have mandated Amauta Marketing to set up and manage its web advertising campaigns.

MBA Research employs innovative methodologies and tools to survey representative, stable and well-defined samples of the Quebec population to collect precise marketing information. Their clients get quick feedback from segments of the population on different topics, notably on consumer habits. This helps their clients establish appropriate marketing positioning and strategy to drive sales.

MBA Research is a member of the Canadian Research Insights Council (CRIC), European Society for Opinion and Market Research (ESOMAR) a well as Insights Association, and fully respect practices and codes of conduct of these associations.

Amauta Marketing’s work will occur upstream and will consist of promoting the company on the web to generate interest of new panelists and to entice them to join the survey groups.

 

As of June 1st, 2019, Google will collect and return sales taxes (QST) to Revenu Québec. Google is now treated like any international digital companies such as Apple, Amazon, Netflix, and Spotify, and others who sell intangible products and services.

For healthier competition

The announced objective by Mr. Legault’s Government is to provide a more equitable commercial framework to local companies who have never benefited from this dispensation while making their prices more expensive for consumers with the QST. It is also a way to recoup more than $150 million dollars until 2022-2023, as explained by the Quebec Government in 2018. Revenu Québec supplies a list of the 76 companies subject to these new rules. However, the Federal Government is not following in the footsteps of the Quebec Government and still does not impose tax payment of 5% (GST) on the web giants’ products and services.

Your invoice should be modified as of this Saturday

Either using Netflix video services, buying online products on Amazon, or using Google Ads services to analyse your clientele or managing your online ad campaigns, you will see your invoice modified to showcase the addition of the QST as of this Saturday.

If you have any question related to this, do not hesitate to call us up. As always, we will be listening and will try to make you life easier.

Artificial Intelligence (AI) helps Google Ads to improve advertising performance. Even better, Google now uses AI to show ads and to automatically send results to your company account.

Choosing and verifying ad location

Artificial intelligence is a way to enhance human intelligence with the help of powerful computers. By combining AI with your ad campaign data and history, for example lead location, conversion timeframe and keywords at the source of conversion, you will get incredibly effective suggestions. The idea is to determine which ads work best.

At the beginning of 2018 Google Auto Ads was launched to help you monetize your online content. This software uses machine learning to position the ads at the best location on a web page. Then in April 2018, Google improved Auto Ads by using AI to strengthen controls and help avoid ads being shown in association with controversial content.

Suggesting ads from AI

Google has announced to advertising and marketing teams that it was starting to show ads to companies based on AI learnings. The objective was to identify which ads are better suited to bring the best results. These ads are now delivered to a company’s Google Ads account. If you leave your account on automatic pilot, these ads will be automatically generated every 14 days. You can see the obvious benefit of convenience, but keep in mind that you can decline this functionality and use analytics to make your own decisions. This way you can manage your ad campaign yourself.

Google’s objective is to encourage clicks. But getting more clicks for Google doesn’t automatically mean more customers and sales for your company – those are likely your objectives. That’s why human interaction is also valuable.

It is essential that you keep watching and analyzing your conversion rates and discuss with your team. Even though AI is useful, don’t overlook your own intelligence and strategy. Your sales depend on it.

To explore this deeper, get in touch with our team at Amauta Marketing.

2019 has just started and with it comes a series of innovations. Digital marketing keeps on quickly evolving, not only with the help of emerging technology, but also because of new demands from consumers.

Here are the essential five trends :

  1. Large scale personalization

Customer acquisition and retention increasingly depend on the quality of data you have on their profile. To attract new clients, segmentation techniques remain effective, but obtaining data on life stages instead of demographics can help you identify subgroups with similar habits. Mass personalization is the result where data and artificial intelligence work together.

  1. Big Data and Artificial Intelligence

Structured data (easily searchable patterns) are now being challenged by more and more unstructured data online (videos, images, social media postings). This vast amount of big data can make analysis a challenge. However, in 2019, advances in artificial intelligence are making the analytics easier and help develop digital marketing tools for the future. Stay tuned!

  1. The breakthrough of chatbots

To accompany your customers online experience, and answer frequent questions immediately, personal assistants, or chatbots, are growing in popularity. First seen in 2017 and 2018, chatbots will become a common presence on websites this year. To learn how to install and use chatbots effectively, get in touch with us.

  1. Vocal Search

Another trend that is gaining momentum: requests by voice input. The increasing use of digital assistants in the home make using voice commands a part of everyday life for many consumers. This is a functionality you should consider if you want to stay current with consumer habits. To properly introduce this technology, you will want to tweak your SEO strategy. For more information, get in touch with us and we can take you through the details.

  1. Local Influencers

Finally, using influencers is still worth considering in 2019. The real trick, is to use local influencers. Unless you are a multinational, or well-established e-commerce company, your marketing will be focussed locally. Look out for local influencers in your market region and consider establishing a partnership.

There is plenty to think about for the new year! Take some time to consider what might be best for your situation, but keeping up with your consumer’s habits is paramount to long-term success. Happy 2019!

 

September means it’s time to go back to school, and for Amauta Marketing, it means new additions to its client roster. We are proud to announce Kid Car New York, Montreal SOS Ticket and Desautels Faculty of Management at McGill University have retained the services of Amauta Marketing to increase their digital awareness and reach high quality Internet users with targeted Google Ads campaigns.

Kid Car specializes in the safe transport of kids in New York City and supplies cars with child seats adapted to their age group. Kid Car drivers are trained to install these seats correctly and are particularly sensitive to the needs of this young clientele. The company has asked Amauta Marketing to help increase the number of app downloads in the US market.

SOS Ticket provides legal aid for car owners in ticket cases. The company is active in the Montreal market and represents those who wish to contest verdicts against them. Their digital marketing needs include increasing its web presence and they have asked Amauta Marketing to create a tailor-made advertising strategy with Google Ads.

Desautels Faculty of Management at McGill University is known worldwide as one of the leading management schools. Its digital marketing objective is to increase its visibility with potential students in the United-States, Great-Britain, China and India, and they have asked Amauta Marketing to help them reach these markets.

The whole Amauta Marketing team is proud to be associated with these three prestigious clients and to assist them with using our digital marketing strategy and experience to build their brands

Working with a Google Partner Certified agency is a big advantage. In 2018, Amauta Marketing has once again earned its Google Partner certification to the pride of our whole team and the benefit of our clients.

  1. Recognized expertise

Working with an agency that is Google certified proves that your agency has the technical skills and expertise necessary to effectively use Pay-Per-Click (PPC) and Google Ads campaigns. Certified Members have been evaluated and are proficient at Google best practices.

  1. Masters of all the tools and features

Google Ads campaigns can become fairly complex depending on your business objectives. Google Partner Certification ensures that the agency is familiar with all the different options and tool configurations to give you optimal results, the best quality, at the right cost.

  1. Quality of service verification

Google regularly audits your Google certified agency through performance follow-ups to ensure that you get the best possible service for your Google Ads campaigns. This allows you to invest wisely, knowing that your interests will be the highest priority.

  1. Access to personalized advice

One of the main benefits of working with a certified agency, is that you have quick access to a Google representative who can answer all your questions, whether it be technical or account management.

  1. All the latest advancements

Finally, Google Partner Certification allows your agency to be aware of the latest feature developments or apps and make them available to you before your competition. An excellent way to be at the leading edge of the market.

So, do not hesitate and discover all that Amauta Marketing can offer you.

 

In online advertising there are two opportunities you should be aware of. First, YouTube has become a powerful and popular opportunity and remarketing may be a tactic you are not taking advantage of. Here’s how to get the most of these strategies.

Link your Google Ads account to your YouTube channel

It’s the number 2 search engine in the world and it’s growing. In 2018, YouTube had 5 billion videos are screened each day and its mobile revenues have doubled over the last 3 years. As well, 60% of people prefer watching video content online versus television and YouTube attracts a large contingent of these viewers. If you have a company Google ads account, you automatically have a YouTube account. However, you should create a YouTube channel as well, and link your Google Ads account to your channel. It only takes a few clicks to get it done. Once linked, you can align your ads and video campaigns and analyze the results with the help of Google KPI (Key Performance Indicator).

Target your audience

Before you launch a campaign, carefully choose your target audience. Many criteria allow you to define a target audience: interests, lifestyle, specific demographic data (age, hometown, gender) or a theme which relates to your products or services. Then study the keywords used by Internet users in their searches. You can also use remarketing to target users who have already shown interest in your products or services – they have been on your website for example – and make another impression on YouTube by showing a video ad from your brand. This helps improve your offer memorization rate with users. But be cautious not to repeat an ad too often.

Pick an ad format

There are a variety of YouTube ad formats available. The most interesting, we think, is the Instream format of TrueView type ads. It is a short ad from your company which appears as a video at the beginning (pre-roll) or in the middle (mid-roll) of video content which can be skipped by the user after 5 seconds. You only pay if the user watches 30 seconds or more of your ad.

Contrary to what you might think, skippable ads have better performance than those that cannot be skipped because the user has the choice and does not become frustrated. Result: only the good ads are rewarded. It is essential to be convincing and to communicate your main message and brand name in the first 5 seconds.

For more details and to further explore this topic, the Amauta Marketing team will be delighted to answer your questions.

Again, this year, Google Partners has recognized the expertise of Amauta Marketing by announcing that two members of the Amauta team, Hernan Cespedes and Erik Barboza, have passed and obtained Google Ads Certifications in the following categories:

  • Search Engine Advertising Certification
    • Display Advertising Certification
    • Video Advertising Certification

In the web marketing world, technologies evolve rapidly. That’s why Amauta Marketing insists that its teams be aware of the latest changes and trends to better serve its clients’ needs. These certifications confirm our seriousness as your web marketing supplier.