Social networks have become a necessity for any brand or company wishing to stand out from the crowd in the digital age. Assigning a social media management position within your company is often a wise decision, but you’re probably more of a self-starter! In that case, we will show you the 5 essential tools to effectively manage your social networks.

Why Manage Your Social Networks?

If I create posts from time to time, it should have a beneficial effect on my engagement!

Yes and no. In fact, there is no doubt that you need to make posts on social networks to generate engagement and enhance online visibility to your page in the long run. But did you know that there are better times of the day to post than others? Or that there are certain formats that are to be preferred, like images and videos?

We won’t go into the details of viable web strategies for social networks, but the following tools will help you get a clearer idea.

  1. Hootsuite

Hootsuite is a Canadian social media management tool created in 2008. At the time of the rise of social networks as a web marketing tool, Hootsuite accompanied the largest companies in the world in their first steps on social networks.

Among other things, Hootsuite allows to set up a posting schedule in order to better organize your content and manage multiple accounts simultaneously on the same interface. If you have now a content idea for a date that’s six months away, put your content on the calendar and it will automatically be published on the selected date!

  1. Facebook Business Manager

As soon as a business page is created, you have access to the Facebook Business Manager interface. Included directly on the website, it allows you to access interesting data such as the number of interactions and clicks per published content, as well as graphs displaying the statistics of your page over a given period.

Facebook Business Manager also allows you to optimize the scope of a post, for a fee that varies according to the targeted reach. You can also publish content on Facebook and Instagram from the same account. A practical and user-friendly tool, Facebook Business Manager is the perfect option for anyone looking to get started with their social media management.

  1. Buffer

Buffer has been in business since 2010 and offers an all-in-one platform to help you manage your social networks efficiently. With a publication calendar, engagement measurement and data analysis tools, Buffer interface is intuitive and accessible to everyone.

Its calendar allows you to manage multiple publications for multiple social networks simultaneously (Facebook, Instagram, Twitter, Pinterest and LinkedIn). Buffer can take control and publish at a given time, but it can also remind you when to publish a subject matter if you want to take care of it yourself and add the finishing touches to a content. This is often what makes the difference between good and great content on social media!

  1. Tweetdeck

Tweetdeck offers an interface to better manage Twitter. You can create “collections” that group the accounts you want to monitor more closely or pool them by theme. Tweetdeck allows you to make a strategic watch on Twitter by grouping your news feed, your notifications, your messages and what is currently trending on Twitter on the same screen.

A real newsroom in your pocket or on your desktop, Tweetdeck helps you not to miss a single tweet and to be one step ahead of what’s happening on the network in real time. Ideal for gathering information, this platform focuses on people who want to take their Twitter account management to the next level.

  1. Later

Later allows someone who manages their networks without the help of a team to have the right tool, designed to be easy to use. Allowing you to connect all of your social media accounts on one platform, you can also customize posts to be published on one particular network, a few accounts, or on all of your accounts at the same time.

Later offers more advanced tools if the focus of your business is Instagram: with a visual planner for your posts and stories, Later gives the opportunity to manage your networks worry-free.

Amauta Marketing: The Reference in Value-Added Web Marketing

All these tools are extremely useful, but they are much easier to use with the right web marketing strategy!

At Amauta Marketing, we are passionate about web marketing driven by measurable results. Our specialists will assist you in planning a winning web strategy that will definitely help you stand out from the competition.

Located in Laval on the North Shore of Montréal, we specialize in finding and implementing innovative solutions to grow your business on the web. Contact us today.