In 2021 and for many years to come, local search engine optimization in Canada will continue to require unique, high-performance content on in-depth, attractive topics.

In this perspective, it is not surprising that the Google market is still fond of well-referenced blogs with targeted and performing keywords. At Amauta Marketing in Laval, we know all about SEO and web content. Today we are talking about blogs that score.

When SEO and Blog Are as One!

First of all, you don’t just become a digital or web writer. Indeed, this professional knows that he or she must not only write relevant content on a given topic, but must also choose the right keywords to gain market share on search engines. This professional also knows how to choose the right word in a language that will capture the attention of his or her target audience.

If the blogger has a good writing style, if the subject is well articulated, if he or she is able to write paragraphs that are not too long, and if he or she is able to use recent statistics or credible studies as references, then the search engines will recognize the blog as credible.

However, sticking to this short list is also ignoring local referencing. The SEO (Search Engine Optimization) is first manifested by the choice of keywords, which are generally obtained from SEO software. These allow you to plan your content marketing strategy, but it is also important to take into account how your written productions will be integrated on the clients’ websites. Thus, tags will have to be respected (the famous Heading1, Heading2, etc.), internal and external links will give more weight to the SEO, well-optimized images will increase the referencing and a fortiori to the blog you just wrote[1].

In reality, writing a blog is a mix of useful content for readers and web techniques to optimize the subject matter. If the goal is to keep the reader’s attention on your blog as long as possible, it must have the following attributes:

  • Content written in a language that reaches your target audience;
  • A unique content with added value;
  • Credible and believable content;
  • Catchy headlines and subheadings;
  • Content with keywords that come from SEO software;
  • Content that contains internal and external links;
  • SEO optimized images;
  • An integration matrix that respects the usual tags;
  • A blog that is inviting to read.

These few tips will help you write value-added blogs and give your site more power.

If blogs and SEO go hand in hand, you should know that if you want to get good results on search engines, it is important to publish regularly and at the same frequency. If you are just starting your website, we suggest publishing a series of initial blogs to give your SEO a boost. However, if you are in the process of building brand awareness, your target will be one to two blogs per month.

To finish, writing a blog is not a rocket science, as long as it informs, is credible and is about a topic that will increase your visibility. But be careful! Not writing blogs on your website would be like amputating an important part of your website: SEO. Local SEO will give your site a boost, create traffic and allow you to gain positions on search engines. After all, you want to come out on top when searched by Google.

Amauta Marketing Has the Solution for You!

For many years, Amauta Marketing in Laval, near Saint-Eustache, Boisbriand, Terrebonne, Sainte-Thérèse and a few minutes from Montreal, has been following SEO trends for you and knows that writing blogs on a regular basis is an important key to making your web marketing strategy a real success.

Don’t wait any longer, entrust your next digital marketing campaign to a talented team, a team that will take you to the top of the search engines. Amauta Marketing, good on all fronts!

[1] From the book by Olivier Andrieu, Réussir Son Référencement Web : Édition 2020-2021. Paris, Éditions Eyrolles, 2020. https://www.eyrolles.com/Informatique/Livre/reussir-son-referencement-web-9782212679038/