Entries by Olik Valera

Amauta Marketing is the solution to the web marketing frustrations of SMEs

In the ever-changing world of web marketing, choosing the right agency to help your business grow is crucial. However, many Quebec SMEs face a number of frustrating obstacles. If you recognize yourself in any of the following problems, it may be time to reconsider your web marketing partner. Lack of personalized service: You feel like […]

Google Ads: How to Get Started with Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising, particularly through Google Ads, is a key tool for businesses of all sizes looking to expand their digital reach. Understanding how to effectively use Google Ads can be a game-changer for your online marketing efforts. Here’s a beginner’s guide to getting started with Google Ads. Understanding Google Ads and PPC Before diving […]

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Why User Experience Matters for SME Conversion Rates

The success of a small or medium-sized enterprise (SME) isn’t just about having a great product or service. It’s about offering a memorable, seamless experience that makes users want to engage, interact, and ultimately, convert. In fact, user experience (UX) is becoming increasingly vital for SME conversion rates. Here’s why. Understanding UX and Conversion Rates […]

CTR 101: Understanding Click-Through Rates in Digital Marketing

In the digital marketing realm, understanding metrics is vital for your campaign’s success. One such metric is the Click-Through Rate (CTR). This article will simplify this key metric for you. What is Click-Through Rate (CTR)? CTR stands for Click-Through Rate. It’s a metric used in digital marketing to measure the number of clicks advertisers get […]

Mobile Optimization: Why It’s Essential for Your Website’s Success

Today, more than ever, our lives are intertwined with mobile technology. The importance of mobile optimization for websites cannot be overstated. Let’s delve into the reasons why mobile optimization is essential for your website’s success. Understanding Mobile Optimization Mobile optimization means ensuring that visitors who access your website from mobile devices have an experience optimized […]