In 1964, Alain Moncade opened a small art gallery in France. Along with art, he began selling the elegant hanging systems he employed. By 1983, he had established a gallery on Montreal’s Sherbrooke St. West and continued to build his business in hanging systems. Along with his son Walter, they have grown AS Hanging Display Systems into an international leader in hanging systems solutions. Based in Quebec, they provide only the best in hardware design, manufacturing, sales, and customer service. Customers include galleries, libraries, museums, corporate offices, residences and more.
An early adopter to the Internet, AS Hanging Systems built their first website way back in 1994. So when they approached us for digital marketing services in 2019, they already had a robust website and a background of selling products online. They also had recently updated their e-commerce infrastructure to deliver a more efficient, seamless user experience.
AS Hanging Systems needed to increase their online visibility, but also wanted an excellent return on investment. Therefore, any online marketing campaign needed to drive high quality traffic that would increase revenues and support the brand positioning of “hang with the best.” As well, they were looking for immediate results.
We quickly got to work and first developed a data-driven SEO strategy to build awareness and start driving traffic to the web site. A Google Ad Words pay-per-click campaign was launched to give AS Hanging Systems a cost-effective way to get a guaranteed high ranking on highly targeted search results pages. Then a display campaign using banner ads was launched to provide brand awareness and encourage click-throughs.