You manage your own business, and every day, you hear more and more about using SEO to optimize your website and make it perform even better on the Web. In this blog, we examine the most important free tools available on the market, so that you can optimize your SEO activities (Search Engine Optimization).

Located in the heart of Laval, and with clients in Montreal, as well as throughout Canada and internationally, Amauta Marketing gives you the tools to improve your visibility and marketing strategies.

  1. Google Analytics

Google Analytics (GA) is a critical tool for businesses that collects data about the way users interact with your website and displays easy-to-read reports with visual graphics to measure your performance.

These reports include the number of visits to your site, where visitors are based or coming from, at what times they are visiting more often, which pages, etc. This platform also enables you to track activities on social networks and offers advice on how to improve your performance.

  1. Yoast SEO

Yoast SEO is an optimization tool used by nearly 15 million websites and gives you ways to maximize your SEO with WordPress (WP). It helps you optimize your website pages or blogs using keywords and suggests ways to adapt your content in order to make it more visible on search engines.

  1. Google Ads

With Google Ads, you can search for keywords and gain insight into how your audience searches the Web. Over the years, Google’s algorithms have evolved to the point where you now need to keep up with them to produce ever more effective content that draws in traffic.

Now, in 2022, these algorithms are being redesigned to give digital writers an even larger pool of keywords to choose from, as well as the ability to use them in their content. Google Ads not only makes it easier to identify the right keywords, it also presents you with statistics about how effective each of these words are or suggests some really powerful keywords to follow.

  1. Google Search Console (GSC)

The GSC search console provides an overview of what the major search engines think about your website. For most experts in the field, Google Search Console is regarded as one of the most powerful tools on the market. It offers solutions to improve your site’s appearance, site map and much more…

  1. Similarweb

By using Similarweb, you can monitor your competitors’ performance based on the amount of traffic they generate on the Web. It focuses in on the main sources of traffic to your direct competitors and displays the most frequently used keywords. It also allows you to correct your game plan in order to become more successful on all search engines.

Now let’s review the five tools discussed in this blog using the following chart.

Overall, these five tools help you enhance the performance of your website and suggest content strategies to improve your overall SEO. Obviously, there are other effective tools on the market which can also help make your site much more competitive and we’ve got a handle on all of them.

Amauta Marketing Is the Right Expert for Your Business Needs!

Whether you’ re launching a new business or have been operating your enterprise for several years now, Amauta Marketing, located in the heart of Laval, has the right tools to take you to the next level.

With its team of experts, effective strategies and innovative solutions, Amauta Marketing can boost your business activities on the Web.

Over the years, the team at Amauta Marketing has been specializing in Web marketing and helping clients make their websites much more accessible. Put your trust in a talented team, choose Amauta Marketing today!