4 Digital Strategies to Drive Clients to Your Website
Whether you are a big box store, a well-known restaurant, a local boutique or a digital agency, we all ask ourselves the same question: how can we generate traffic on our website and social networks?
Amauta Marketing in Laval, with clients in the greater Montreal area and across Canada, reveals its best strategies for 2022.
- Focus on Social Networks
If you are looking for more exposure or if you are seeking to quickly promote a product or service, social networks can help you reach your goals and go further. Take the time to prepare your release schedule, focus on your advertising messages and other information on your page.
Social networking will allow you to connect more directly, it will also enable you to influence leaders, create an attractive community and position yourself quickly in your field.
If you think that Facebook will give you good results, you are right. But it would also be wise to think about exploiting other social networks such as LinkedIn, which allows you to reach a more professional target, or Instagram to highlight photos of your products, for example.
- Online Advertising
From the outset, it must be said that online advertising is often more effective, easy to expand and less expensive than the more traditional advertising campaigns we have been so used to.
There are currently several types of online advertising. The most well known are: Facebook Ads, Google Ads, display campaigns (they are obtained by buying advertising inserts on websites or even applications), etc.
- Retain Your Clients’ Loyalty
It is important to know that your potential customers are curious and will look at the comments on your products and services. More and more popular on social networks and search engines, reputation management is becoming increasingly important.
Not only would it be advisable to respond to your Google or Facebook reviews, for example, but it’s equally critical not to leave an unfavourable review unanswered. Take the time to express your point of view and adjust it, if necessary.
In 2021, people are fond of stars and reviews, and they will be even more so in the years to come. Reputation management requires strict vigilance on the comments made as well as on the rating given to your products or services.
Finally, a 5-star rating with 3 reviews does not have much impact on potential customers. They are looking for a critical mass that will help them make their choice more quickly.
- Don’t Neglect SEO
For the past few years and for several years ahead, SEO will continue to play a key role in increasing the number of visits to your website.
For example, local SEO can quickly locate and find you. An optimized Google MyBusiness listing will ensure that you are quickly located on search engines. Even more, by doing local SEO on Google, you increase your chances of getting more hits on your website.
But there is another way to optimize your SEO. Organic SEO allows you to add content to your website, to make it more searchable and to give it more visibility. Nowadays, search engines are eager for content, but not just any content. Knowing how to write content for search engines requires both technical knowledge and the ability to find the right word. Frequency and regularity in your publications remain the watchwords.
In this perspective, the more unique content you put on your website with attractive photos, tags and links that lead to certain sections of your site, the more credibility you will gain and the more visible you will be. Be careful though! Your content must be plausible, based on true facts and be accurate. The length of your blogs will say a lot about your research and your interest in the subject. In short, entrust your blogs to digital specialists to increase your presence and your SEO.
Amauta Marketing, the Agency You Need!
In the heart of Laval, in the greater Montreal area and across Canada and abroad, Amauta Marketing innovates and propels its clients to their next level of excellence. An expert team takes the time to listen to you and offers you innovative digital solutions. Don’t delay, contact people who will team up with you to take you far!