Today, more than 50% of consumers use mobile devices, such as smartphones and tablets, to search for information on the web, visit a website or make a purchase. People are increasingly abandoning their desktops and laptops since they have their mobile devices with them all the time. This is why your website design should adapt to smaller mobile devices. In fact, your design should adapt to all devices i.e. desktop, laptop, tablet and smartphone. What you want is to create a unique and optimized experience for users independent of the device being used. A traditional website with fixed width doesn’t do it anymore. Unfortunately, there are still many companies with non-responsive websites. If you have competition in your market or your company needs to be online to generate revenues, here are 10 reasons why you need a responsive website sooner than later.
Reason #1: Google recommends it
Google now sees responsive websites as the best practice to follow to optimize mobile users online experience and reach this targeted audience. Google will show preference for responsive websites on its search engine if the search is made from a mobile device. This is particularly true for local search. When we remember that Google owns 90% of the market, it is essential to fully understand the reach and scope of a responsive website on your business growth.
Reason #2: One website, many devices
Providing a positive user experience through multiple platforms and screen sizes is the most critical aspect of designing a responsive website for today’s mobile world. For example, if you’re at work looking for a birthday gift on your smartphone, and then you go home and keep searching on your desktop, if the website is responsive, you won’t have to redo all the search steps to find the product. A responsive website really simplifies your life and your clients will be grateful.
Reason #3: Easier to manage
Owning a traditional website as well a responsive website means two Google Ads campaigns, two SEO campaigns and separate Google Analytics reports which could be complicated to manage. Managing one website is easier.
Reason #4 : Positive user experience
When mobile users land on a non-responsive website, they have a tendency to leave right away, and in result, a business opportunity is missed. In fact, if a user lands on your website and becomes frustrated because it is tough to navigate, according to Google Think Insights on Mobile, there’s a 61% chance that they will leave to go to another website. On the other hand, data shows that a positive experience on a responsive website make the user 67% more likely to buy a product or service. It is imperative to update your website, so it adapts to mobile devices.
Reason #5: The importance of your web presence
If you have incorporated a business blog and a social networks strategy in your web marketing campaign, you have probably noticed a significative increase in your mobile traffic. A recent ComScore study shows that 55% of social network consumption (Facebook, Twitter, Pinterest, and Instagram) happens on a mobile device. By being active on social networks, and by adding links to your responsive website, you will notice an increase in activity of users and visitors. And If your links are shared, your website will get a higher ranking on search engines.
Reason #6: Better for your SEO
As a general rule, responsive websites adapted to mobile devices work better and are easier to maintain. If you decide to create a separate responsive website, remember that you will have to build this website domain authority and reputation from scratch. Who needs that much trouble? It is much easier and more profitable to update your existing platform and make your website responsive to mobile devices. You will then keep your existing traffic and the domain name you already have.
Reason #7: Friendliness is a must for small business
The majority of people uses their smartphone many times a day to go on the web. This routine inevitably brings a reduction in web surfing on desktops. More than 90% of mobile users search for local business on their smartphones. These mobile users invariably contact the business within 24 hours. Consequently, the more your company is friendly i.e. responsive, the more you will increase your sales.
Reason #8: S for speed
Content for each page on a mobile device or tablet should load within 1 or 2 seconds as per Google Page Speed Developers. Your visitors are busy people and if the website takes too long to load, they won’t wait. They will click away from your website and visit one of your competitor’s instead.
Reason #9: First E-commerce, now M-Commerce
Over the last five years, the most important e-commerce growth sector is m-commerce. In other word, using mobile devices to make online purchases. It accounts for 74% of e-commerce growth. Professionals believe in mobility so this will continue to grow e-commerce in the coming years. This spectacular expansion has incited small business to reorganize their business websites. You can also benefit from this m-commerce growth and convert mobiles users into faithful clients.
Reason #10: Simple and not costly
To put a responsive website in place, one that is adapted to mobile devices for your business, doesn’t have to be expensive. As is typical with new technology, prices are much lower now. You can get a dynamic and fluid web destination without having to dig a big hole in your budget. In many cases, you won’t even have to build your website from scratch. Your developer is more than qualified to explain the best possible options for you.
The future is mobile!
As you’ve noticed, having a mobile-friendly website is an indispensable tool for your web marketing campaign. Since mobile devices will become more popular than office desktops over the coming years, your company shouldn’t miss the opportunity to generate additional sales. At Amauta, we are responsive website production specialists. Get in touch with us today to better understand how we can help you.